Geely Automobile: Wikis


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Type Holding company
Founded Taizhou, China (1986)
Founder(s) Li Shufu
Headquarters Hangzhou, Zhejiang, People's Republic of China
Area served Worldwide
Key people Li shufu
Chairman of the Board
Yue Guisheng CEO
Industry Automotive industry
Products Automobiles, Engines, Transmission
Profit RMB¥ 879 million (2008) [1]
Employees 9,945 (2008)

Geely Automobile (simplified Chinese: 吉利汽车traditional Chinese: 吉利汽車pinyin: Jílì Qìchē) (SEHK: 0175) is a Chinese automaker and is the first independent and largest private automobile manufacturer in the People's Republic of China. The parent company is Geely Holding Group (吉利控股集团). In 2009, Geely announced that it was close to an agreement to acquire Volvo Cars from Ford Motor Company.[2] A deal was announced by Ford on 23 December 2009. It is expected to close in early or late 2010.[3]



Geely started in 1986 as a manufacturer of refrigerators, then moved to manufacturing decoration materials in 1989, and by 1992, motorcycle parts. In 1994, Geely began manufacturing motorcycles. By 1996, Geely had produced over 200,000 motorcycles and scooters. Automobile production started in 1998. Geely began exporting its first cars in 2003. Geely had its IPO in 2004. Geely's chairman and founder, Li Shufu, wants to sell two-thirds of the company's output overseas, though he is noncommitted as to when that could happen. In a March 2005 forum held in Beijing, he was quoted as saying:

We must make cars like people from Wenzhou make [a quarter of the world's] lighters. But developing a car industry is like growing one tree slowly to cover a whole forest.

Li relinquished the CEO title to Yue Guisheng in February 2006 to comply with Hong Kong Stock Exchange regulations. He remains chairman.


Ownership of Volvo (2010–present)

In 2009, Geely announced that it was close to an agreement to acquire Volvo Cars from Ford Motor Company.[2] A deal was announced by Ford on 23 December 2009. It is expected to close in early or late 2010.[3] [4][5]

Export sales

Geely made its first foreign incursion into a developed market by being the first Chinese automaker present at the Frankfurt Motor Show in September 2005. The company presented the entirety of its passenger model lineup with the Haoqing and Meirie hatchbacks, Uliou and Free Cruiser sedans and Beauty Leopard coupé. In 2006, Geely also became the first Chinese car maker to display at the US Detroit auto show. Geely was expected to begin mass sales in Europe in 2007, and are currently re-engineering their cars to meet Euro IV emission and Euro NCAP crash-test regulations. So far, the only European distributor interested in marketing the brand is SHA, former representative of SEAT in Portugal, which is planning to distribute Geely in the Iberian Peninsula. Geely originally planned to begin selling cars for the North American market in 2008, the year of the Beijing Olympics, but after several test vehicles failed U.S. crash and emissions tests, Geely's debut in America has been delayed until 2010. In Peru, Uruguay and Venezuela, Geely already started to sell its products (automobiles and motorcycles). Geely has also entered the Romanian, Pakistani, South African, Cuban and Bangladeshi car markets.

It left the South African market after failing to make any inroads.

One can see a considerable number of Geely cars in Havana, Cuba - notably a significant number of police patrol cars.


Geely operates two automobile companies in China:

And is the majority shareholder in

  • LTI Shanghai Automobile


  • 1998 - ~200
  • 1999 - ~2000
  • 2000 - ~8000
  • 2001 - ~20,000
  • 2002 - ~50,000
  • 2003 - ~80,000
  • 2004 - ~106,000
  • 2005 - ~150,000
  • 2006 - 207,149[6]
  • 2007 - 181,524[7]
  • 2008 - 204,205[8]
  • 2009 - 329,100 [9]


The prototype coupe Geely CD at the IAA 2005 in Frankfurt

Most of Geely's early products are based on the Xiali TJ7300, which in turn was based on the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door) and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.

Recently, Geely spends great effort in upgrading its technology and self-developed several original products, such as Geely FC, Geely Panda, Emgrand series , etc.

Zhejiang Geely Automobile

Emgrand Brand (帝豪品牌)

Shanghai Maple Guorun Automobile (SMA)


  • 2008– Geely Panda (熊猫) — 1.3L & 1.0 L CVVT hatchback

Electric vehicles

Geely Automobile has been in talks over the possibility of converting London’s black cabs into electric-powered cars. The company which co-owns black London taxi-maker, Manganese Bronze, says it has held talks with UK government officials about the plan [11] and has signed a research and development agreement with Tanfield Group.[12]


In Mar 2005 Geely produced the first Chinese-designed automatic transmission, after the other state-owned car makers failed developing such transmission system even when over a billion RMB was spent.[13]

In January 2007 Zhejiang Geely Automobile Gearbox Co signed a production licence agreement to produce the Antonov TX6 automatic transmission. This is a 6 speed drive by wire planetary gearbox for front wheel drive capable of power-shifting from any of the six forward speeds to any other.[14]

In March 2009 Geely acquired the Australian transmission company, Drivetrain Systems International (DSI)--the second largest independent transmission manufacturer—for AUS$58 Million.[15] As a result, Geely became the first Chinese car maker to have the ability to manufacture 6 speed automatic transmissions. Geely plans to set up a DSI factory in China and supply automatic transmission to other Chinese car-makers.[16]

See also



  1. ^ [1] Geely
  2. ^ a b "Ford agrees Volvo sale to Geely". BBC News. Retrieved 2009-12-23. 
  3. ^ a b
  4. ^
  5. ^
  6. ^
  7. ^ Hong Kong-listed Geely Automobile 2007 sales up 10 pct yr-on-yr by volume
  8. ^
  9. ^ 2009 Chinese Auto Sales
  10. ^ Maple Haixuan: What Chinese Women Want?,, March 10, 2006
  11. ^ "Geely: We’ll make an electric London cab". China Car Times. 2008-10-20. Retrieved 2009-10-19. 
  12. ^ "/ UK - Geely aims to electrify black cabs". 2008-10-20. Retrieved 2009-10-19. 
  13. ^ "[ÎÒ¿´³µÕ¹]¼ªÀûÆû³µ×Ô¶¯±äËÙÏäÈëÑ¡Ê®´ó¿Æ¼¼´´Ð³ɹû(תÔØ)_Æû³µÊ±´ú_ÌìÑÄÉçÇø". Retrieved 2009-10-19. 
  14. ^ Antonov PLC Production Licence Agreement with Zhejiang Geely Automobile Gearbox Co.
  15. ^
  16. ^ "吉利DSI自动变速箱生产基地将落户湘潭_汽车资讯_盖世汽车网". Retrieved 2009-10-19. 

External links


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