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From Wikipedia, the free encyclopedia

George Gallup.

George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.

Gallup is a graduate of The Lawrenceville School and the University of Iowa, where he was a football player, a member of Sigma Alpha Epsilon fraternity, and editor of school paper The Daily Iowan. He earned his B.A. in 1923, his M.A. in 1925 and his Ph.D. in 1928.

In 1936, his new organization achieved national recognition by correctly predicting, from the replies of only 5,000 respondents, that Franklin Roosevelt would defeat Alf Landon in the U.S. Presidential election. This was in direct contradiction to the widely respected Literary Digest magazine whose poll based on over two million returned questionnaires predicted that Landon would be the winner. Not only did Gallup get the election right, he correctly predicted the results of the Literary Digest poll as well using a random sample smaller than theirs but chosen to match it.

Twelve years later, his organization had its moment of greatest ignominy, when it predicted that Thomas Dewey would defeat Harry S. Truman in the 1948 election, by five to 15 percentage points. Gallup believed the error was mostly due to ending his polling three weeks before Election Day.

In 1948, with Claude E. Robinson, he founded Gallup and Robinson, Inc., an advertising research company.

In 1958, Gallup grouped all of his polling operations under what became The Gallup Organization.

Gallup died of a heart attack at his summer home in Tschingel, a village in the Bernese Oberland of Switzerland. He was buried in Princeton Cemetery.

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Non-profit organization positions
Preceded by
Henry Bruère
President of the National Municipal League
December, 1953 – November, 1956
Succeeded by
Cecil Morgan
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Quotes

Up to date as of January 14, 2010

From Wikiquote

George Gallup (November 18, 1901July 26, 1984) was an American statistician. He invented the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.

Unsourced

  • I could prove God statistically. Take the human body alone—the chances that all the functions of an individual would just happen is a statistical monstrosity.
  • Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense.

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