Giovanni Bisignani (born 1946, Italy) is an Italian airline executive.
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Bisignani received an undergraduate degree from the Sapienza University of Rome.[1] He later received an MBA degree from Harvard Business School in the United States.
Bisignani has racked up an impressive list of managerial and business advisory experience, mostly in the transportation field, including:[2]
Bisignani was appointed Director General and CEO of the International Air Transport Association in 2002. He is expected to remain at that post thru 2011.[3]
Bisignani is the chief proponent of the campaign for airlines to adopt radio frequency identification devices for checked baggage, to reduced the incidence of lost airfreight baggage items. While IATA as an organization is very supportive of the use of RFID carriers continue to be skeptical after many years of investigation. Primary reasons for this resistance are the higher costs of RFID tags versus bar coded tags and the insignificant improvement in RFID tag read rates versus bar-coded tags. Carriers question if the reduced mishandles will offset the added costs of the RFID tags.
Bisignani is an advocate of e-tickets, shorter flight routes, and increased competition between airlines. He has turned the IATA into a lobbyist of governments on airline issues, moving it away from its initial (and now obsolete) role as a cartel of airlines.
Bisignani was awarded an Honorary Doctorate from Cranfield University, UK in 2008 for his work in the air transport industry.
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