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Go! Logo
Launched 9 August 2009
Owned by PBL Media
Picture format 576i (SDTV)
Audience share 3.1% nationally (week to 29 November 2009, [1])
Slogan Good to Go!
Country Australia Australia
Broadcast area Sydney, Melbourne, Brisbane,
Darwin, Adelaide, Perth,
Regional QLD, Southern New South Wales, Regional Victoria,
Tasmania, Northern New South Wales
Replaced Nine Guide (2001–2008)
Sister channel(s) Nine
Nine HD
SD Digital Channel 99
Channel 88 (in regional areas via WIN/NBN)
Foxtel Channel 129

GO! is an Australian free-to-air standard definition digital television channel launched by the Nine Network on 9 August 2009.[2][3]





Go!'s original concept logo

The general concept for Go! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched mid-way through 2009. The channel's name and branding was first revealed as Go!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.[4]

The channel's name was confirmed by the Nine Network via A Current Affair as Go! on 15 July 2009,[5] as well as multi-coloured logo variations.[2][5]

The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. Go! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1 minute promo featuring the song GO! by Noise International.[6] It was then followed by an episode of Wipeout, the first programme to air on the new channel.[7] The Nine Network's regional affiliates, WIN Television and NBN Television, also launched Go! on 9 August 2009, on Channel 88.

There have been reports that Go!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. Nine have established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.[8]

Les Sampson, Nine’s Network Director of Multichannels, describes Go! as a "work in progress". He states that in future the channel will expand its current programming blocks, introduce "stunt" programming such as series marathons, and produce and broadcast interstitials such as fashion updates, beach report updates, and bar and restaurant reviews between programmes starring new on-air talent.[9][10]

Program playout for Go! is controlled from TCN, the Nine Network's Sydney station.


Original plans for Go! suggested it would consist of a mix of entertainment and lifestyle programming.[11][12] However, this was later changed to youth-orientated light-entertainment channel.[13] Go!'s programming is generally structured under nightly themed blocks,[14] which currently consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday, and movies on Friday.[14] Movies will screen with "limited and brief commercial breaks".[10] The schedule is designed not to cannibalise viewers from the main Nine channel.[9]

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015.[15][16] The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel and Go!.[15][16] The network also has ongoing content deals with Sony Pictures Television and Village Roadshow,[15][16] and has secured a new content partnership with MTV Networks.[17]

Current shows

Programming currently airing on the channel includes:

Past shows


  1. ^ Knox, David (29 November 2009). "Birth For A Nation". Retrieved 18 December 2009.  
  2. ^ a b "Nine announces new TV channel". ninemsn. 15 July 2009. Retrieved 24 July 2009.  
  3. ^ Knox, David (24 July 2009). "Nine releases GO! schedule". Retrieved 24 July 2009.  
  4. ^ Knox, David (14 April 2009). "GO!99 for entertainment?". Retrieved 29 September 2009.  
  5. ^ a b Knox, David (15 July 2009). "Nine confirms GO!99". Retrieved 15 July 2009.  
  6. ^ "Exclusive: Channel GO! promo song". 3 November 2009. Retrieved 24 November 2009.  
  7. ^ Knox, David (29 July 2009). "Go Adjusts Launch Time". Retrieved 10 August 2009.  
  8. ^ Moses, Asher (7 August 2009). "Nine flicks the Go! switch and everything fades to black". Sydney Morning Herald. Retrieved 10 August 2009.  
  9. ^ a b Knox, David (5 August 2009). "“Survivors ready? GO!”". Retrieved 25 August 2009.  
  10. ^ a b Knox, David (5 September 2009). "October 4th: All systems GO!". Retrieved 5 September 2009.  
  11. ^ Sinclair, Lara (23 March 2009). "David Gyngell confirms plans for digital". The Australian.,,25225781-7582,00.html. Retrieved 30 June 2009.  
  12. ^ Knox, David (23 March 2009). "Nine to launch ‘entertainment channel’". Retrieved 30 June 2009.  
  13. ^ Knox, David (20 June 2009). "Nine plans "youth" channel". Retrieved 28 June 2009.  
  14. ^ a b Knox, David (23 July 2009). "More details ready to GO!". Retrieved 24 July 2009.  
  15. ^ a b c Knox, David (22 June 2009). "Warner deal helps build new channel for Nine". Retrieved 28 June 2009.  
  16. ^ a b c Guider, Elizabeth; Bulbeck, Pip (21 June 2009). "Nine, Warners renew pact". The Hollywood Reporter. Retrieved 28 June 2009.  
  17. ^ Knox, David (16 September 2009). "Curb, Wire & Weeds set to GO!". Retrieved 16 September 2009.  

External links


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