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Updated live from Wikipedia, last check: June 02, 2012 11:28 UTC (44 seconds ago)

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Google Website Optimizer is a free A/B testing and multivariate testing application from Google that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content. Google website optimizer can test any element that exists as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms.

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