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From Wikipedia, the free encyclopedia
Commercial? Yes
Type of site Online Newspaper
Available language(s) English
Owner Guardian Media Group
Created by The Guardian
Launched 1999 (1999)
Current status Active, formerly known as Guardian Unlimited, is a British website owned by the Guardian Media Group. Janine Gibson is the editor. It contains nearly all of the content of the newspapers The Guardian and The Observer, as well as a substantial body of web-only work produced by its own staff, including a rolling news service.

It is one of the world's leading online newspapers, becoming the first UK newspaper to attract more than 25 million unique users in a month (October 2008).[1] On 7 July 2005, following the London bombings, 1.3 million unique users visited the site and a total of 7.8 million pages were viewed, a record for[2]

It is the most popular newspaper website in the UK, as of October 2009.[3]

The site is made up of a core news site, plus a network of niche websites covering subjects including media, environment and technology, sport, education and the public sector. is notable for its engagement with readers, including long-running talkboards and, more recently, a network of weblogs. Its seven blogs were joined on March 14, 2006 by a new comment site, Comment is free (see below), named after the famous quote by The Guardian editor, C. P. Scott. Both the talkboards and blogs accept comments without pre-moderation, although all now require registration for comments.

Most of the site can be viewed for free and without registration, though some services such as leaving comments on articles require users to register.

In March 2009, launched their API, using the OAuth protocol, and making a wide range of Guardian content available for use by web application programmers.[4]


Ownership is part of the Guardian Media Group of newspapers, radio stations, and new media including The Guardian daily newspaper, The Observer Sunday newspaper, and the Manchester Evening News. All the aforementioned are owned by The Scott Trust, a charitable foundation which aims to ensure the newspaper's editorial independence in perpetuity, maintaining its financial health to ensure it does not become vulnerable to takeover by for-profit media groups, and the serious compromise of editorial independence that this often brings.

History was launched in 1999, born of the Guardian New Media Lab. Its popularity soared after the September 11th attack in the United States, largely thanks to the diverse range of viewpoints published in the Guardian newspaper. The website won the Best Newspaper category in the 2005, 2006 and 2007 Webby Awards, beating the New York Times, the Washington Post, the Wall Street Journal and Variety.[5]

In 2006 reported its first profitable year, with income coming mostly from recruitment and display advertising.[6]

In May 2007, begun an 18-month programme of redesigning and adding features to the entire website, starting with the travel section, then moving through the rest of the site and the front page, finally updating the blogging and community features.[7]

Guardian America

Guardian America was an American version of the British news website The strategy, intended to win more US-based readers, was abandoned in October 2009 . now redirects to United States topic page.

Much of the content on Guardian America was taken from and The Guardian, although some content was produced specifically for Guardian America.

Comment is free

Comment is free, often abbreviated as Cif, is a comment and political opinion site from It contains the comment and opinion pieces from The Guardian and The Observer newspapers, plus contributions from more than 600 other writers. The site is edited by Matt Seaton, Ros Taylor is the deputy editor, Brian Whitaker is a commissioning editor, Theresa Malone is chief sub and Jessica Reed is the editorial assistant. Richard Adams and Alexander Belenky are commissioning editors based in Washington. Comment is free's subsite devoted to religious affairs, Cif belief, is edited by Andrew Brown and David Shariatmadari.

The site's name is derived from a sentence in a famous essay written by veteran Guardian editor CP Scott: "Comment is free, but facts are sacred".

Awards won the British Press Awards "Website of the year" and "digital journalist of the year" awards in 2008 and 2009.[8] The awards were created in 2008.[9]

In 2009 it was nominated for (but did not win) a Webby Award for "Best Copy/Writing".[10]


  1. ^ "ABCe: US election build-up helps UK newspaper sites to record traffic". 2008-11-20. Retrieved 2008-11-20. "The site recorded 25,976,046 unique users last month, according to the latest officially audited web figures from the Audit Bureau of Circulations Electronic."  
  2. ^ "Record numbers visit Guardian Unlimited". MediaGuardian. 2005-07-08.,,1524130,00.html. Retrieved 2008-01-30. "Total unique users: 15,955,312"  
  3. ^ ABCe:, and Mail Online top 30 million users
  4. ^ "The Guardian Launches Content API". idio. 2009-03-10. Retrieved 2009-05-14.  
  5. ^ 13th Annual Webby Awards Nominees & Winners
  6. ^ "Guardian Unlimited in the black for first time". Press Gazette. 2006-03-31. Retrieved 2008-01-30. "The Guardian's website,, made a profit of £1m this year"  
  7. ^ "Guardian Unlimited - the new look explained". news blog. 2007-05-10. Retrieved 2008-01-30. "…an 18-month programme to redesign and rebuild every part of GU."  
  8. ^ The Guardian, 1 April 2009, Guardian scoops four awards including website of the year
  9. ^ Press Gazette, Roll of Honour
  10. ^ 13th Annual Webby Awards Nominees & Winners

External links

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