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Example of Guideline Daily Amounts as presented on food packaging
Guideline Daily Amounts (GDAs) are designed by the CIAA to help consumers make sense of the nutrition information provided on food labels. They translate science into consumer friendly information, providing guidelines on pack that help consumers put the nutrition information they read on a food label into the context of their overall diet.
GDAs are guidelines for healthy adults and children about the approximate amount of calories, fat, saturated fat, carbohydrate, total sugars, protein, fibre, salt and sodium required for a healthy diet.
GDAs have recently been introduced by many larger corporations into the main continent of europe and the US, since this introduction into the world outside the UK there has been controversy on what the GDAs actually show, for example, calculating a personal GDA, which is dependant on a persons height, weight, amount of daily activity and age, an intake rating which is about 5-10% above what that person should actually be eating and drinking.
GDAs are now in widespread use across the food industry and appear both on the front and back of food packaging.
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