H.m.p. (Japan): Wikis

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Founded 1981
Headquarters Japan Tokyo, Japan
Key people Hiroyuki Gorogawa, CEO
Industry Pornography
Products Pornographic films, Sex toys

h.m.p. (from Houyuu Media Produce 芳友メディアプロデ) is a Japanese company which is involved in adult entertainment including the production and sales of adult videos (AV) and the marketing of adult toys and sex aids.[1]


Company information

The company, headquartered in Tokyo, was founded in March 1981, making it one of Japan's oldest adult video firms. Among early AV actresses who performed for h.m.p. were Keiko Nakazawa who appeared for the Samm label with the video Pakkeeji Zenmen o Hyōji released in 1986,[2] Rena Murakami, who debuted on the company's Miss Christine label in March 1988[3], and AV Idol Yumika Hayashi who made her debut with the Miss Christine video Shigamitsuku 18-sai: ojōsama wa shitanai in June 1989.[4]

At the beginning of 2009, h.m.p. was directed by C.E.O. Hiroyuki Gorogawa (五郎川 弘之) and had a capital of 105 million yen (about $1 million).[5] Their official website h.m.p.online sells a variety of goods including adult DVDs (some on Blu-ray), downloadable video content and adult toys. The website also contains a valuable database of over 3700 h.m.p. titles which can be searched by title, series, genre, media and date.[6]

h.m.p. labels

h.m.p. has produced videos under a number of labels including the basic h.m.p. label which uses production codes beginning in HODV or HRDV. Other labels past and present include:[7][8]

  • Tiffany
  • Platinum Tiffany
  • Diamond Tiffany
  • Girls Tiffany
  • ForYou
  • Hoyusha
  • Chu
  • Cream
  • Video Bank
  • Miss Christine
  • Samm
  • Jamm
  • Petit Chri
  • Ace
  • SEX9
  • Aqua
  • G
  • Kitan Club (S&M / Bondage)


Over its long history a number of AV idols have starred in h.m.p. videos. These include:

UMD videos

In July 2005, h.m.p., along with two other Japanese AV producers, attempted to expand their offerings into a new medium. In the controversial venture frowned upon by Sony,[9] h.m.p. offered adult videos for UMD media, the proprietary disc format used in the Sony Play Station Portable (PSP).[10] By early 2006, according to company spokesperson Yumiko Okazaki, sales in Japan "weren't bad" but were far less than the same titles on DVD or VHS. She said the company would release another set in 2006. They were also offered overseas by JList.com whose founder, Peter Payne, estimated sales of UMD discs at about 500 a month.[11] The provocative h.m.p. advertising campaign for the PSP discs touted the advantages of portable porn.[12]

The discs featured such h.m.p. superstars as Risa Coda[13] and Hikaru Koto[14] and in addition to two hours of video, many contained adult minigames playable on the PSP.[15] The last of the discs, labeled with ID codes HOUM-00001 to HOUM-00013, was released April 21, 2006.[16]


The larger and older adult video studios in Japan, including h.m.p., Kuki Inc. and Alice Japan, belong to an ethics group called in English the Nihon Ethics of Video Association (NEVA) or in Japanese 日本ビデオ倫理協会 (Nippon Bideo Rinri Kyoukai or Japan Video Morality Association) usually abbreviated as ビデ倫 (Biderin or Viderin).[17][18] The C.E.O. of h.m.p., Hiroyuki Gorogawa, is one of the board members of NEVA which was founded in 1972 and has its headquarters in the Chuo Ward of Tokyo.[18] NEVA is a voluntary organization to ensure adherence to Japanese obscenity laws which prohibit any display of genitals. This is accomplished by a mosaic pixelation applied to videos for sale in Japan and the NEVA seal is placed on all videos produced by member studios.[18] In recent years, the mosaic has been digitally applied and has become more transparent and in June 2007 some restrictions (such as showing pubic hair) were lifted by NEVA.[19]

In response, Metropolitan Tokyo police raided the offices of NEVA and several AV studios (including h.m.p.) and confiscated videos on August 23, 2007 as part of an investigation of video producers and distributors suspected of distributing obscene material depicting genitals.[18][20] At the beginning of March 2008, five members of NEVA, including h.m.p.'s Gorogawa and the head of the inspection division, were arrested for the sale and distribution of indecent material because the digital mosaic used was too revealing.[21] In April 2008, NEVA announced it would be forming a new organization to provide reforms and uniform screening practices for videos.[22]


  1. ^ "h.m.p. online Top" (in Japanese). h.m.p. online. http://www.hmp.jp/portal/top/. Retrieved 2009-01-13.  
  2. ^ "禁姦色." (in Japanese). www.hmp.jp. http://www.hmp.jp/portal/catalog/goods/JH-ZB-007/. Retrieved 2009-07-22.  
  3. ^ "1988年 (昭和63年". AV 研究所 (AV Research Laboratory). http://homepage3.nifty.com/kurokami/years/years_1988.htm. Retrieved 2009-08-08.  
  4. ^ "1989". AV 研究所 (AV Research Laboratory). http://homepage3.nifty.com/kurokami/years/years_1989_body.htm. Retrieved 2009-02-22.  
  5. ^ "h.m.p. online About" (in Japanese). h.m.p. online. http://www.hmp.jp/other/aboutlink/. Retrieved 2009-01-16.  
  6. ^ "h.m.p. online Catalog" (in Japanese). h.m.p. online. http://www.hmp.jp/portal/catalog/. Retrieved 2009-01-16.  
  7. ^ "Movie Makers h.m.p.". Urabon Navigator. http://www.jans-web.com/?p=movie&mode=3. Retrieved 2009-01-16.  
  8. ^ "動画 ビデオ > メーカー > h.m.p". DMM. http://www.dmm.co.jp/digital/videoa/-/list/=/article=maker/id=40027/. Retrieved 2009-01-17.  
  9. ^ "Sony Computer Entertainment Frowns On PSP UMD Porn, Can't Stop Sales". GameInformer. June 17, 2005. http://www.gameinformer.com/NR/exeres/C25BD059-CD15-485F-A2F6-DFA5EF61277C.htm. Retrieved 2009-01-06.  
  10. ^ "PSP procures porn in Japan". GameSpot.com. June 2, 2005. http://au.gamespot.com/news/2005/06/02/news_6126863.html?sid=6126863. Retrieved 2009-01-06.  
  11. ^ "Adult content producers eye PSP, iPod". PCWorld. January 13, 2006. http://www.pcworld.idg.com.au/index.php/id;1964241355;fp;2;fpid;1. Retrieved 2009-01-16.  
  12. ^ "PSP Gets 'Lift' With Japanese Ad". GameSetWatch. February 2, 2006. http://www.gamesetwatch.com/2006/02/psp_gets_lift_with_japanese_ad.php. Retrieved 2009-01-16.  
  13. ^ "倖田梨紗 Risa Koda UMD" (in Japanese). www.hmp.jp. http://www.hmp.jp/portal/actress/detail/J061/?b=005. Retrieved 2009-01-06.  
  14. ^ "古都ひかる Hikaru Koto UMD" (in Japanese). www.hmp.jp. http://www.hmp.jp/portal/actress/detail/J065/?b=005. Retrieved 2009-01-16.  
  15. ^ "h.m.p. risa (UMD Video) (PSP)". Gamespy. http://ps2.gamespy.com/playstation-portable/hmp-risa-umd-video/. Retrieved 2009-01-16.  
  16. ^ "UMD Video Database - hmp". www.umddb.net. http://www.umddb.net/search.php?studio=HMP&sort=reference. Retrieved 2009-01-16.  
  17. ^ "Fix for Japan Pop-Culture Addicts". Wired. April 12, 2004. http://www.wired.com/culture/lifestyle/news/2004/04/63009?currentPage=all. Retrieved 2009-02-08.  
  18. ^ a b c d "Nihon Ethics of Video Association" (in Japanese). www.viderin.jp. http://www.viderin.jp/. Retrieved 2009-02-08.  
  19. ^ "Adult movie producers raided in Tokyo after showing too much". Japan News Review. August 23, 2007. http://www.japannewsreview.com/society/kanto/20070823page_id=1698. Retrieved 2009-02-08.  
  20. ^ Otsubo, Kemuta (September 6, 2007). "その裏を読む (Vide-rin Raid)" (in Japanese). allabout.co.jp. http://allabout.co.jp/entertainment/adultvideo/closeup/CU20070906A/. Retrieved 2009-02-08.  
  21. ^ "Lack of mosaic lands people in jail". www.barely18movies.com. March 3, 2008. http://www.barely18movies.com/blog/?p=903. Retrieved 2009-02-08.  (Original source, Mainichi Shimbun, is no longer available)
  22. ^ "有識者会議からの提言 (Recommendations of the Advisory Council)" (in Japanese). www.viderin.jp. http://www.viderin.jp/pdf/080407.pdf. Retrieved 2009-02-08.  

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