| Hard Core Logo | |
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| Directed by | Bruce McDonald |
| Produced by | Brian Dennis Christine Haebler |
| Written by | Michael Turner (novel) Noel S. Baker (screenplay) |
| Starring | Hugh Dillon Callum Keith Rennie John Pyper-Ferguson Bernie Coulson |
| Music by | Schaun Tozer |
| Cinematography | Danny Nowak |
| Editing by | Reginald Harkema |
| Distributed by | Shadow Shows Incorporated (Canada) |
| Release date(s) | October 11, 1996 |
| Running time | 92 minutes |
| Country | Canada |
| Language | English |
Hard Core Logo is a Canadian mockumentary adapted by Noel Baker from the novel of the same name by author Michael Turner. Director Bruce McDonald illustrates the self-destruction of punk rock. Released in 1996, the film documents a once-popular punk band, Hard Core Logo, which is composed of lead singer Joe Dick (Hugh Dillon), fame-tempted guitarist Billy Tallent (Callum Keith Rennie), schizophrenic bass player John Oxenberger (John Pyper-Ferguson), and drummer Pipefitter (Bernie Coulson). Julian Richings plays Bucky Haight, Dick's idol. Several notable punk musicians, including Art Bergmann, Joey Shithead and Joey Ramone, play themselves in cameos. Canadian television personality Terry David Mulligan also has a cameo, playing a fictionalized version of himself.
The film has been frequently ranked amongst the greatest movies ever to come out of Canada. In a 2001 poll of 200 industry voters, performed by Playback, Hard Core Logo was named the second best Canadian film of the last 15 years. In 2002, readers of Playback voted it the 4th greatest Canadian film ever made.
In August 2008, McDonald stated that sequels were in the works.
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McDonald grew up in the Vancouver punk rock scene in the late '70s and early '80s and was drawn to Michael Turner's book about aging musicians. McDonald commented in an interview, "what I thought was really interesting is where it is 15 years later, and what are these guys doing now." He had just come off the critically acclaimed Dance Me Outside and friends warned him not to repeat himself by making another road movie. However, McDonald did not see Logo as a repeat of previous films. "On the other films, they (the anti-heroes of Roadkill and Highway 61) go down the road and meet a nutty person and things happened. Here you're with the same people throughout - and they are the nutty people!"
McDonald had to persuade Dillon to do the movie. "He was going 'Wow, what if the movie is shit, then I'd lose all my fans from the band, I'd lose all my credibility!'" The director auditioned 200 actors for the role but kept coming back to the musician. Dillon remembers, "as soon as he gave me freedom to make the screenplay more believable, I became interested. Bruce allowed me creative input and that's what made it a special piece for me." Dillon drew a lot on his own real life experiences of being in a band.
Hard Core Logo screened at the Cannes Film Festival. McDonald remembers, "Cannes was very humbling. You're in the same arena as Bernardo Bertolucci and Czechoslovakian pornographers. It's such a bizarre spectrum." The film went on to be nominated for six Genie Awards, including Best Picture and Director. Quentin Tarantino saw Logo at a film festival and liked it so much that he bought the U.S. distribution rights under his Rolling Thunder label and even toyed with casting Dillon in Jackie Brown.
Hard Core Logo was well-received by Canadian film critics. In his review for the Toronto Sun, Bruce Kirkland praised the cast: "They're all so convincing it is impossible to believe they're not all the real thing".[1] John Griffin, in his review for the Montreal Gazette, called it "a masterful exercise in edgy virtuoso film craft, subversive propaganda and exhilarating entertainment".[2] In his review for the Toronto Star, Peter Goddard praised Noel Baker's screenplay for providing "some of the funniest and deftest writing Canadian moviemaking has heard in years but it can't hide the bitter-sweetness just below the surface".[3] However, Liam Lacey in his review for the Globe and Mail, wrote, "Though the jumpy, parodic, disruptive style suits rock music, the same techniques prevent viewers from investing deeply in the characters and the story. The ride is fun, but it doesn't quite reach a destination".[4]
The film won the Genie Award for 'Best Achievement in Music - Original Song' for the track "Who the Hell Do You Think You Are?" and was nominated for 5 other awards including Best Film and Best Direction.[5] It took the Best Canadian Feature at the Sudbury Cinéfest. At the Vancouver International Film Festival it received the $10,000 CITY-TV award for Best Canadian Film and Noel Baker won the Rogers prize for Best Canadian Screenplay.[6]
The film has been frequently ranked amongst the greatest movies ever to come out of Canada. In a 2001 poll of 200 industry voters, performed by Playback, Hard Core Logo was named the second best Canadian film of the last 15 years.[7] In 2002, readers of Playback voted it the 4th greatest Canadian film ever made.[8]
Although music figures heavily in the film, a conventional soundtrack album was not initially released; instead, McDonald had several notable Canadian bands record covers of the songs in the film, and packaged them as if they were a tribute album to a real band. That album, A Tribute to Hard Core Logo, was also released in 1996. (A proper soundtrack album was released later in 1998 on Velvel Records.)
In 2008, McDonald announced plans to make sequel to Hard Core Logo that will begin shooting early 2009 with a third instalment to follow shortly thereafter. The director said, ""You look at Planet of the Apes – they squeezed five (films) out of that. And Saw is up to five now and Rocky is probably up to seven, so we're thinking, `Well, why not build our own little army?'"[9]
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