Brickman and Campbell coined the term "Hedonic Treadmill" in their essay "Hedonic Relativism and Planning the Good Society" (1971), which appeared in M.H. Apley, ed., ' 'Adaptation Level Theory: A Symposium, New York: Academic Press, 1971, pp 287–302. The theory has consequences for understanding happiness as both an individual and a societal goal.
The concept was modified by Michael Eysenck, a British psychology researcher during the late nineties, to refer to the hedonic treadmill theory which compares the pursuit of happiness to a person on a treadmill, who has to keep working just to stay in the same place.
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The tendency of a person to remain at a relatively stable level of happiness despite a change in fortune or the achievement of major goals. According to the hedonic treadmill, as a person makes more money, expectations and desires rise in tandem, which results in no permanent gain in happiness.
Humans rapidly adapt to their current situation, becoming habituated to the good or the bad. We are more sensitive to our relative status: both that which we recently have and that which we perceive others to enjoy.
Bottan and Perez Truglia in "Deconstructing the Hedonic Treadmill" (2008) propose a model to explain the emergence of adaptive stimuli. They also test their hypotheses running dynamic happiness regressions.
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