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"Here It Goes Again"
Single by OK Go
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006
Format CD, 7"
Recorded 2004-2005
Genre Alternative rock, power pop
Length 2:59
Label Capitol
Writer(s) Damian Kulash Jr.
Producer Tore Johansson
OK Go singles chronology
"Invincible"
(2006)
"Here It Goes Again"
(2006)
"WTF?"
(2009)

"Here It Goes Again" is a alternative rock song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to chart on the Billboard Hot 100, where it entered the Top 40 at #38, mostly due to the music video. Featuring the band dancing on treadmills, the video became a staple on YouTube; it is one of the most watched videos, with over 50 million views. In addition, the single peaked at #36 in the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single.

Its sole b-side, "The Lovecats", a cover of The Cure's single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Contents

Music video

The music video of the song is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video.[1] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006 and, as of March 2010, has been viewed over 50 million times. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

UK Surf Mix

During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their attic"[2]. This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Track listing

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UK / AU CD Single (2006)

  1. "Here It Goes Again"
  2. "The Lovecats"

UK one-sided 7" Single (2006)

  1. "Here It Goes Again"

Chart performance

Chart (2006) Peak
position
New Zealand RIANZ Singles Chart 28
UK Singles Chart 36
U.S. Billboard Hot 100 38
U.S. Billboard Hot Alternative Tracks 17
U.S. Billboard Pop 100 34

Links

References


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