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Hershey's Kissables: Wikis


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Assorted colors of Kissables.

Hershey Kissables are miniature Hershey's Kisses coated in a candy shell.

Introduced in late 2005, they compete directly with M&Ms, with the main difference being the traditional Hershey's Kiss shape, a thicker shell, and a slightly smoother chocolate. A less advertised feature of Kissables over M&Ms is that Kissables are made on equipment that does not process peanuts making them safer for those with peanut allergies.

The basic colors are red, orange, yellow, green and blue. Holiday version are also made in pastels for Easter, pink and white for Valentines and red and green for Christmas.

The ingredients in 2005 were: Milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin, PGPR & artificial flavors), sugar, red 40, yellow 5, yellow 6, blue 1 & carnauba wax.

In mid-2007 Hershey's introduced a dark chocolate version called Kissables Dark, which sport more subdued shades and a semi-sweet interior.

Ingredient changes to reduce production costs

The Hershey Company recently began to change the ingredients of some of its products, in order to replace the relatively expensive cocoa butter with cheaper oil substitutes. This was done to cut costs, rather than having to raise prices in the marketplace for products containing cocoa butter.[1]

In late 2007 Hershey's changed the description of the product (chocolate candy) and altered the packaging slightly along with the ingredients. Though the new formula contains chocolate, according to United States Food and Drug Administration food labeling laws, these modified recipes which do not contain cocoa butter can not be legally described as candy coated milk chocolate.[2]

The new ingredients are: Sugar, vegetable oil (palm, shea, sunflower and/or safflower oil), chocolate, nonfat milk, whey, cocoa butter, milk fat, gum arabic, soy lecithin, artificial colors (red 40, yellow 5, blue 2, blue 1, yellow 6), corn syrup, resinous glaze, salt, carnauba wax, pgpr and vanillin.


  1. ^ News article: Aggressive Mars breathes down Hershey's neck in US, Associated Press, October 11, 2008
  2. ^ News article: Chocoholics sour on new Hershey’s formula, MSNBC, Sept. 19, 2008

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