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ICM Research is a public opinion researcher registered in England (number 02571387). It is a subsidiary of Creston plc, a marketing services company.

It conducts surveys for, in particular, The Guardian, the News of the World, The Scotsman and The Sunday Telegraph. ICM is a member of the British Polling Council.[1]

When ICM was initially set up it stood for Independent Communications and Marketing. Over time ICM became the brand and it is now commonly referred to as that.


  1. ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April, 2007

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