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Coordinates: 48°24′19″N 2°41′07″E / 48.4054°N 2.6853°E / 48.4054; 2.6853

Motto The Business School for the World
Established 1957
Type Private business school
Dean Frank Brown
Faculty 144
Postgraduates 900+, mainly MBA
Doctoral students 65+ PhDs
Location Fontainebleau (near Paris, France), Singapore, and Abu Dhabi
Campus Fontainebleau, Singapore, and Abu Dhabi
INSEAD is located in France
INSEAD Main Campus (Fontainebleau, France)

INSEAD (originally Institut Européen d'Administration des Affaires - European Institute of Business Administration) is a multi-campus international graduate business school and research institution.[1] It is one of the leading business schools in the world.[2][3]

INSEAD has campuses in Europe (France), in Asia (Singapore), and in the Middle East (Abu Dhabi), with a research center in Israel, and an office in the United States (New York). The school also maintains a close relationship with the Wharton School at the University of Pennsylvania.

INSEAD offers a full-time MBA program, a PhD in Management program, and several executive education programs (including an Executive MBA). The school's main differentiation lies in class diversity, quality of education and the strength and spread of the alumni network.





INSEAD's mission is to promote a learning environment that brings together people, cultures and ideas from around the world; to promote management education; to develop leaders and entrepreneurs who create value for their organisations and their communities; and to expand the frontiers of academic thought and influence business practice through research.[4]


INSEAD has three campuses. The original campus (Europe Campus) is located in Fontainebleau, near Paris, France, adjacent to the second largest forest in metropolitan France [5]. INSEAD's second campus (Asia Campus) is in the Buona Vista district of the city-state of Singapore. The third and newest campus (Middle East Campus) is located in Abu Dhabi, and currently serves only as a campus for open enrollment executive education programmes.

The MBA programme is taught on both European and Asian campuses, with most participants spending part of their curriculum on both campuses. INSEAD characterizes itself as neither French, nor Singaporean, nor Emirati, but as a global school. INSEAD has a North Americas office in New York City, and a Research Centre in Israel.


INSEAD was founded in 1957 by Georges Doriot, Claude Janssen, and Olivier Giscard d'Estaing

  • 1957 INSEAD founded as "Institut Européen d'Administration des Affaires", three months after the Treaty of Rome.
  • 1961 Alumni Association founded by alumni
  • 1969 Opening of the school's Fontainebleau forest campus.
  • 1974 First programme on Asian business.
  • 1989 Launch of the PhD programme.
  • 1995 Launch of the first INSEAD Development Campaign.
  • 2000 January: first Singapore MBA class - 53 "Pioneer" students from 26 countries
  • 2000 August: INSEAD's first development campaign achieves €120 million in corporate and private sponsorship.
  • 2000 October: official opening of the INSEAD Asia Campus in Singapore.
  • 2001 March: announcement of the INSEAD-Wharton Alliance.
  • 2003 Launch of the INSEAD Executive MBA programme
  • 2004 Launch of the second INSEAD development campaign with a target of €200 million
  • 2009 INSEAD celebrates its 50th anniversary and nominates its 50 Alumni which changed the world

Deans of INSEAD [6]

  • 1959–1964 Olivier Giscard d'Estaing (Director)
  • 1964–1971 Roger Godino (Part time Dean of Faculty)
  • 1971–1976 Dean Berry
  • 1976–1979 Uwe Kitzinger
  • 1979–1980 Claude Rameau (Dy Director General)
  • 1980–1982 Heinz Thanheiser
  • 1982–1986 Claude Rameau and Heniz Thanheiser
  • 1986–1990 Philippe Naert and Claude Rameau
  • 1990–1993 Claude Rameau and Ludo Van der Heyden
  • 1993–1995 Antonio Borges and Ludo Van der Heyden
  • 1995–2000 Antonio Borges
  • 2000–2006 Gabriel Hawawini
  • 2006–present Frank Brown

INSEAD values

See [7]:


The INSEAD MBA program is frequently ranked among the best programs in the world. In 2009, Forbes magazine ranked INSEAD number 1 among one year international MBA programs. Forbes ranked the program as having one of the highest return on investment of all schools included in their rankings [8][9]. The MBA program was ranked global number 5 by the Financial Times [10]. Business Week ranked it number 3 in international full-time MBA programs [11].

Executive Education

INSEAD holds both company/firm specific and open enrollment executive education programs at its campuses in Europe and Asia and at its Executive Education centre in Abu Dhabi. INSEAD also works in partnership with corporate universities. Participants usually come from senior or top management, with many years of experience within their company or industry and younger 'high-potentials' identified as being key in succession strategies within their companies. Approximately 9,500 executives from over 120 countries undertake courses or programmes at INSEAD each year.

Open enrollment

Open enrollment programs include those in the following areas: general management, leadership, finance and banking, top management, strategy, decision making, people and performance management, marketing, operations management and entrepreneurship and family business programmes.[12]

Company specific

INSEAD has worked with companies and firms across multiple industries and geographies to develop executive education programmes since the 1960s. Programmes include those which address competitive change, help to build or reinforce a high-performance culture, leadership development, post merger integration, jump-start corporate transformation processes and foster technical and market innovations. They include post-programme follow-up to manage and to measure the impact of learning.

Executive MBA

The Global Executive MBA leverages INSEAD’s three campuses in Europe (France), Asia (Singapore), and the Middle East (Abu Dhabi), to provide an unmatched international and multicultural experience in a convenient, modular format. The programme attracts the bulk of its participants from as far as 5 hours travel time from each of the campuses. This gives INSEAD the unrivalled diversity upon which INSEAD has made its name.

This group of participants from many countries develop their leadership and management potential while they work. The programme provides the knowledge which can be applied almost immediately in the work place.

In order to improve access to the programme INSEAD has launched a Middle East section of the Global Executive MBA which offers about half of the modules on INSEAD’s Abu Dhabi campus before merging with the Europe-Asia sections in France and Singapore.

INSEAD also operates a joint EMBA programme with China's prestigious Tsinghua University called the TIEMBA. Half of the programme is taught in China and half taught on INSEAD's three campuses. This China focused programme follows the same 12 week structure as the GEMBA but lasts 18 months. The GEMBA programme and the TIEMBA programme merge during the electives in France in July.

Intake of the different EMBA programmes

  • Global Executive MBA Europe Asia: 75 participants in 2009 intake, 20% women
  • Global Executive MBA Middle East section: est. 40 participants starting in October 2010
  • Tsinghua-INSEAD Executive MBA: 51 participants in 2009, 25% women

General Outline of INSEAD’s Executive MBA programmes

Business Fundamentals: the focus is the mastery of key management disciplines. There is a concentration of core courses, in addition to the choice of some elective courses.

Managerial Practices: the focus is on managerial practices and developing a strategic mindset. Through the Key Management Challenges (KMC), participants will be exposed to a multidisciplinary approach. The KMCs deal with broad issues of relevance to multiple constituencies and to various functional aspects of the business.

Real-life implementation The programme provides a bridge from theory to reality. An applied team project makes up a major part of the programme. In another application of the learning, there are three Implementation Essays as part of your off-campus assignments. Related to one of the core courses, each essay will explore the interaction (or clash) between business theory and reality. There will also be produced reflection papers on your take-away from the Key Management Challenges courses.

Leadership and Personal Development The Leadership Development Process, a distinctive component of our Executive MBA, provides a context to discover and improve your leadership style. Through self-reflection and group work, supported by individual and team coaching, you will discover new things about yourself in a safe environment.

Admissions EMBA candidates are seasoned executives with on average 10 years of work experience and sufficient managerial experience. They demonstrate analytical ability, emotional maturity and interpersonal skills. Applications should be made online. The application file is compiled of 6 essays, 2 reference letters, a GMAT score and official academic transcripts. Completed files are submitted to the pre-selection committee and preselected candidates need to pass one interview before final acceptance. Applications are processed on a first come first served basis.

Financial support INSEAD offers some scholarships for women, for candidates active in public services, for social entrepreneurs, for candidates that have developed multicultural management capabilities.

Career Services EMBAs have diverse needs for career support. As they require a more customised approach to career services, INSEAD aims to add value to both “internal-career” needs (making the most of your career within your present organisation) and “external–career” needs (making a change outside your organisation).


Outline of the program

The INSEAD MBA curriculum comprises a range of required core courses and electives. The core courses cover traditional management disciplines including finance, economics, organizational behaviour, accounting, ethics, marketing, statistics, operations management, international political analysis, supply chain management, leadership and corporate strategy.

There are approximately 80 electives on offer in the Accounting and Control, Decision Sciences, Economics and Political Science, Entrepreneurship and Family Enterprise, Finance, Marketing, Organisational, Strategy and Technology and Operations Management areas.

Teaching method

Teaching methods include case studies, lectures, peer-to-peer learning, tutorials, group work, simulations and role-plays. MBA participants are graded on a relative curve. All teaching is in English.


INSEAD's MBA student body comprises more than 80 nationalities, with no nationality representing more than 15% of the student body. Native tongues of MBA-program participants, January and June 2009 classes, were English, 20%; French, 12%; Hindi, 7%; German, 6%; Spanish, 5%; Mandarin, 5%; Arabic, 5%; other, 42%.[13] The INSEAD faculty come from 36 nations and the nearly 38,000 INSEAD alumni worldwide live in more than 160 countries.

Campus choice

There is no distinction in admissions between either campus for MBA participants.[14] All MBA participants can choose a preferred campus (the Europe or the Asia campus) to start the MBA programme, and have an option to move to either location. INSEAD Professors also move between campuses throughout a year. More than 70% of December 2008 class MBA participants opted to exchange between the two campuses.[15] In addition to studying in Europe and Asia, participants can also opt to complete part of the programme in the United States (there is an alliance between INSEAD and the Wharton School where MBA participants at each school can study at the other). Starting in 2007, there is an INSEAD Centre in Abu Dhabi in which open-enrollment executive education is offered.In January 2010 Insead will open a new campus in Abu Dhabi.[16]


Admission to the INSEAD MBA program is extremely competitive. The Admissions Committee looks for excellent academic performance, career progress, interpersonal skills and leadership potential.[17]

All applicants must hold a bachelor's degree or equivalent, demonstrate fluency in English and are required to submit a lengthy application with detailed essays supporting their case, a profile, two letters of recommendation, official academic transcripts, their Graduate Management Admission Test (GMAT) score, a statement of integrity and their TOEIC, TOEFL, IELTS or Certificate of Proficiency in English (CPE) score (for non-native English speakers) or entry language certification (for native English speakers). MBA participants' average GMAT score has consistently been above 700 over the last 5 years.[18]

Applicants who pass the initial stage of the screening process by the Admissions Committee are invited to two interviews conducted by two INSEAD MBA alumni in their country of residence.[17]

Financial Support

Scholarships are offered by INSEAD alumni organizations and by other non-affiliated organizations.

Post MBA Careers

INSEAD is recognised as a source of individuals with proven academic excellence and strong managerial potential. The INSEAD Career Services team [19] assists companies wishing to recruit INSEAD MBAs and participants. Approximately 120 companies/firms visit the Asia and Europe campuses during each recruitment season. Career Services organises company presentations and bi-annual career fairs on both campuses, sources jobs on its internal platform CareerLink and publishes a CV book for each graduating class.

Main employers of 2007 class MBA participants and the number of graduates employed were McKinsey & Company (106), Bain & Company (40), Boston Consulting Group (35), Booz & Company (21), Barclays Group (16), Deutsche Bank (13), Johnson & Johnson (13), A.T. Kearney (12), Lehman Brothers (10).[20]

INSEAD has a reciprocal agreement with the Harvard Business School, the Stanford Graduate School of Business and the Kellogg School of Management to share career services. Alumni of the four schools have access to job opportunities database of each other.[21]

INSEAD also participates in the MBA Global Career Forum, together with other leading business schools.[22]


INSEAD MBA student clubs include:

Global Leader Series

The Global Leader Series is organized by MBA program participants at INSEAD to bring distinguished global leaders such as CEOs of global corporations and other business and world leaders to the INSEAD MBA program.

INSEAD Private Equity Club

IPEC is one of the most prominent clubs on INSEAD campus. It organizes the Annual INSEAD Private Equity Conference - which provides a forum for discussions of industry developments, as well as networking opportunities. Since 2003, the INSEAD Private Equity Conference has grown to be the largest and most successful Private Equity and Venture Capital event hosted by an academic institution in Europe.


Founded in 1993, INDEVOR is the largest MBA student club at INSEAD. INDEVOR serves as a forum to examine the role of business in society. While originally focused purely on International Development, over the past years INDEVOR's focus has shifted to all areas that might be considered under the Social Impact umbrella (CSR, Philanthropy, Sustainability, microfinance, etc.). [23]

INSEAD Energy Club

The INSEAD Energy Club is a network of talent, ideas, relationships and opportunities within the global energy and environment sectors. It supports the response of the international business community to climate change, growing energy use and energy insecurity.

The club takes corporate social responsibility seriously, and promotes sustainability issues through close cooperation with the INSEAD International Development Club, also known as INDEVOR, and The INSEAD Social Innovation Center.


OUTSEAD represents the lesbian, gay and bisexual community at INSEAD. The purpose of OUTSEAD is to reflect a holistic view of diversity rather than simply diversity along national and gender lines.

OUTSEAD raises awareness of minority issues and fosters opportunities for the personal and professional growth of gay and non-gay professionals in addition to providing a social network for all who wish to participate.

INSEAD Entrepreneurship Club

The club is a forum for MBA students to share entrepreneurial ideas and experiences, develop networking opportunities, and provide access to entrepreneurial resources. It is also a route for communication between alumni involved in entrepreneurship and early stage financing.

INSEAD Women In Business Club

The INSEAD Women in Business club is a forum for collaboration and community building among MBA students interested in the role of women business leaders. The goals of the club are to provide networking opportunities with alumni and businesswomen in order to provide role-models for students; support the professional, academic, and social interests of women in business; strengthen INSEAD culture by promoting an environment of tolerance and respect for all students; and attract more qualified female participants into INSEAD's programs.


Ph.D. in Management

INSEAD's PhD in Management prepares students to be at the forefront of business research and to disseminate business knowledge to managers and organizations.

The program emphasizes a multidisciplinary approach to research that cuts across boundaries between business disciplines. These disciplines are represented by the specialization fields: Decision Science, Finance, Marketing, Organizational Behavior, Strategy, and Technology and Operations Management.[24]

INSEAD PhDs, throughout their studies, are active in research, publishing in academic journals as well as presenting at conferences in their area of specialty. Graduates are offered academic positions at premier universities throughout the world.[25]


Admission to INSEAD's PhD program is competitive with less than 5% receiving an offer.[26] Applicants must hold a University-level degree and have a working knowledge of English.[26] There is no particular requirement concerning fields of study at the undergraduate level.[26] Candidates with a weak mathematical background will be encouraged to undertake remedial math work before entering the program. Either the GMAT or the GRE is required for admission. The average GMAT score is 750 and GRE quantitative scores of 800 are not uncommon. Applicants whose native language is not English are required to take the TOEFL test unless their university degree is from an institution where the curriculum was exclusively taught in English.[26]

Research, Education and Knowledge

INSEAD Research Centres (Centres of Excellence)

INSEAD has 17 Research Centres conducting research in different business and geographical areas. Some of the research centers include: 3i Venturelab, INSEAD Social Innovation Centre, Abu Dhabi Centre for Executive Education and Research, Asia Pacific Institute of Finance, INSEAD Blue Ocean Strategy Institute, INSEAD-Wharton Center for Global Research and Education, Euro-Asia and Comparative Research Centre and Centre for Decision Making and Risk Analysis.

INSEAD Knowledge

INSEAD Knowledge web portal showcases faculty research, with articles and podcast interviews (audio and video). It also features interviews with business leaders.

INSEAD Libraries

The Doriot Library on the Europe campus and Tanoto library on the Singapore campus are open 24 hours a day and hold around 60,000 books and 10,000 periodicals, in addition to electronic resources and a collection of books, cases, theses, articles and working papers published by INSEAD professors, PhD students and alumni.

Teaching methods

Teaching methods at INSEAD include case studies, lectures, peer-to-peer learning, tutorials, group work, simulations and role-plays.

INSEAD Case Studies

The Case method is largely used in the classroom as a teaching method. Business case studies authored by INSEAD professors are the second most widely used in classrooms by business schools globally, after Harvard Business School's case studies.[27]

The Business cases that have been designed at INSEAD have received many awards [27], are made available in Case clearing houses, and used by many other business schools.

Business simulation games

Business simulation games are largely used by INSEAD. Many of them have been designed by INSEAD faculties, and are also used by other business schools.

Examples of Business simulation games that have been designed by INSEAD faculties [28] and used in many institutions:

  • The EIS simulation (Change management)
  • FORAD (Finance)
  • INDUSTRAT (Marketing)
  • Markstrat (Marketing)

Innovation in education

A number of researches and initiatives are conducted at INSEAD to incorporate innovative learning approaches.

In particular centers conduct research in learning technologies and approaches such as:

  • INSEAD CALT (the Centre of Advanced Learning Technologies) [29]. INSEAD CALT is and has been involved in many research projects, and in particular projects funded by the research programmes from the European Commission on approaches such as business simulations, or learning communities.
  • INSEAD Learning Innovation Centre [30]. INSEAD Learning Innovation Centre was funded to managing innovation in INSEAD programme design and delivery. For instance, INSEAD Learning Innovation Centre has introduced the use of Second Life virtual world as an education tool [31].
  • INSEAD elab [32]. INSEAD elab is an umbrella structure covering the related research and teaching activities at INSEAD. INSEAD elab has a particular focus on the digital economy. Example of recent work: The impact of new media and Web 2.0 platforms like wikis and social network services such as Facebook, Twitter and YouTube on business and government (Fraser & Dutta 2008).

INSEAD National Councils

There are over 400 National Council members and 25 National Councils, made up of board level executives.


See also Category:Alumni of INSEAD

Alumni Association

The Association was founded by a group of alumni in 1961, and works in close partnership with INSEAD to provide services to the global INSEAD alumni community in 160 countries.[33] Many are members of the INSEAD International Alumni Association, which has 43 national alumni associations.[34]

Alumni Clubs and Groups

In addition to the national associations, INSEAD alumni have formed clubs and groups dedicated to specific industries or activities. These include the Energy Club, the INSEAD Healthcare Alumni Network and the Salamander Golf Society.

Notable current and past faculty

See Category:Faculty of INSEAD

See also


  1. ^ The Independent - A-Z Business schools - INSEAD
  2. ^ Business Week - Full-Time MBA Profiles 2008
  3. ^ Economist Intelligence Unit - Which MBA online INSEAD
  4. ^ INSEAD - Discover INSEAD - Our Mission and Values
  5. ^ Forest of Fontainebleau
  6. ^ Insead: From Intuition to Institution (Barsoux 2000)
  7. ^ Discover INSEAD
  8. ^‐business‐schools‐09‐leadership‐careers_land.html
  9. ^
  10. ^ FT MBA ranking 2009 - INSEAD
  11. ^
  12. ^ INSEAD - Executive Education
  13. ^ Class profile page of INSEAD's official website
  14. ^ Insead - Mba - Faqs
  15. ^ MBA 2007 Brochure in INSEAD's official website
  16. ^ MBA Channel: "Third Campus for Insead", 10.16.2009
  17. ^ a b INSEAD - MBA - Admissions Requirements
  18. ^ Class profile page of INSEAD's official website
  19. ^ INSEAD - MBA - Careers Team
  20. ^ Careers Report in INSEAD's official website
  21. ^ Career Services in INSEAD'S website
  22. ^ MBA Global Career Forum website
  23. ^ Welcome to the INDEVOR club website
  24. ^
  25. ^
  26. ^ a b c d
  27. ^ a b 2008 European Case Awards
  28. ^ INSEAD Simulations
  29. ^ INSEAD CALT (Centre for Advanced Learning Technologies)
  30. ^ INSEAD Learning Innovation Centre
  31. ^ Murray, Sarah (October 27, 2008), "Technology: Networking widens EMBA net", the Financial Times (, 
  32. ^ INSEAD elab
  33. ^ INSEAD - Alumni - Global Alumni Network
  34. ^ INSEAD global alumni network

Academic references (Publications by INSEAD academics)


External links


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