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I Am… Tour
Beyonce iamtour.jpg
Official logo for Knowles' 2009/2010 tour
Tour by Beyoncé
Supporting album I Am… Sasha Fierce
Start date March 26, 2009
End date February 18, 2010
Legs 8
Shows 47 in Europe
28 in North America
7 in Australia
12 in Asia
1 in Africa
9 in South America
104 in Total
Beyoncé tour chronology
The Beyoncé Experience
I Am… Tour

I Am… Tour was the third concert tour by American singer–songwriter Beyoncé Knowles, in support of her third studio album, I Am… Sasha Fierce. The tour visited the Americas, Europe, Asia, Africa, and Australia.[1][2][3][4]

In 2009, the tour was nominated for "Eventful Fans' Choice Award" at the 6th Annual Billboard Touring Awards.[5] It is estimated the tour grossed over $86 million in 93 concerts.[6]



In October 2008, Billboard magazine reported that Knowles would go on tour in the spring of 2009 to support her third studio album, I Am… Sasha Fierce.[7] The tour dates for the European leg were released in December 2008. During an interview with Entertainment Weekly, Knowles stated: "I've been working on this tour for eight months [...] I've been rehearsing and trying to make sure I put my set list together. Right now I'm anxious and I can't sleep -- I'll be wanting to be at rehearsal. That's the only thing I can think about. But I can't wait."[8] The tour kicked off in late-March 2009 with five rehearsal shows in North America. The tour officially commenced in late April 2009, at Arena Zagreb in Croatia. Due to the phenomenal demand, Sony Music announced Knowles will add additional dates in England, Asia and South America.


Thierry Mugler

After several years of retirement from the fashion industry, french designer Thierry Mugler will serve as the main costume designer for the tour. Knowles was attracted with his work at the Metropolitan Museum of Art Costume Institute Gala 2008, "Superheroes, Fashion and Fantasy", where several of his haute couture pieces were on display. He has conducted a 72-piece wardrobe for Knowles and her dancers and band for the tour. It was announced that Mugler's input will extend to a creative advisor role, as he will contribute to designing the whole show, from lighting to choreography.[9]

Thierry Mugler design sketches for Knowles' tour

Mugler wanted to capture the "duality between being a woman and a warrior" and "understand these two sides with [his] own perception of both aspects" while creating the costumes for Knowles and using the words "Feminine. Free. Warrior. Fierce" as inspiration.[10] He felt "Sasha Fierce is another aspect of Beyoncé's personality, she is Fierce on stage and Beyoncé in real life", stating, "Beyoncé is a very sophisticated 'stage animal', which means that she is truly instinctive. Beyoncé expresses herself through the two aspects of her personality. On stage, there is Sasha Fierce and there is Beyoncé in her truest self."

Several of the costumes both in the stage show and the video interludes include a few vintage couture pieces by Mugler as well as new ones made specifically for the young diva.

As creative advisor, Mugler stated "It was my responsibility to make Beyoncé's vision come true. There will be a lot of dramatization and metamorphosis on stage. Some very strong effects have been inspired directly by Beyoncé, and only she could make (them) happen on stage. I also was the AD (assistant director) for the Diva video shot especially for the show. I also gave input for various visual and creative aspects of the show." and wanted to send the message that, "The sense of mise-en-scène or using everything we get, like technology, lights, sets and costumes in order to sublimate the emotions and energy that we share and want to share with others."

Show Your Helping Hand

Promotional ad for Show Your Helping Hand

Knowles and her organization, "The Survivor Foundation", became the spokesperson for General Mills' Hamburger Helper campaign entitled, "Show Your Helping Hand". The campaign's mission is to provide more than 3.5 million meals to local food banks in North America. Knowles encouraged spectators to bring non-perishable foods to her North American concerts to be donated to the campaign. According to the campaign's official website, nearly three millions meals and over $50,000 have been donated. [11]

About the show

Donbass Arena Grand Opening Ceremony

As the grand opening of Donetsk's new sporting arena, the Donbass Arena drew near, it was announced by local organizers that Knowles' will perform as apart of her tour. The ceremony involved a dance production dedicated to Ukraine's miners. Local artists Natal'ya Mogilevskaya, Svetlana Loboda and Aliona Vinnitskaya performed Queen's "We Will Rock You". Afterwards, a speech by Victor Yushchenko, president of Ukraine was given. Knowles performed audience of nearly 45,000 [12][13]

São Paulo Record

Knowles' breaks her own record by selling out the Morumbi Stadium, with over 60,000 tickets.[14]

I Am… Yours

While Knowles was on tour, she was asked to perform a Las Vegas residency-type show. Knowles and her team produced the shows in seven days. Entitled "I Am… Yours", Knowles performed a MTV Unplugged styled show, at the Encore Theater in Las Vegas. Knowles wanted these shows to be drastically different from her tour, stating it was not to be "the typical Beyonce experience". The August 2, 2009 show was recorded and later released as a DVD, audio CD and television special in late November 2009.[2][15][16]

Concert synopsis

Knowles performing "Single Ladies" in Berlin.

"There will be a lot of dramatization and metamorphosis on stage. Some very strong effects have been inspired directly by Beyoncé, and only she could make (them) happen on stage" said lead costume provider and a creative advisor Thierry Mugler.[10] The main stage is a simple stage, with a pop up set of stairs, a big LED background screen and glass risers for Knowles' band "Suga Mama" and her backup singers "The Mamas". There is also a smaller stage (The B-Stage) in the middle of the crowd where Knowles later performs.

The show starts with Knowles' silhouette appearing in the middle of the main stage singing the first verse of "Déjà Vu", the main stage is flooded in light revealing Knowles. She sings "Crazy in Love". She continues to perform "Naughty Girl", "Freakum Dress" and "Get Me Bodied".

Knowles performing "Ave Maria".

Knowles later emerges atop a flight of stairs singing "Smash Into You". Later, she performs "Ave Maria", adding an except from Sarah McLachlan's "Angel" and Franz Schubert's Ave Maria". She continues on to sing "Broken-Hearted Girl". At the conclusion of the song, outtakes from Knowles' "If I Were a Boy" music video are shown before she appears to perform the aforementioned song. She includes an excerpt from Alanis Morissette's "You Oughta Know" and Tupac Shakur's "California Love".

A video interlude directed by Melina Matsoukas is shown as excerpts from Knowles "Sweet Dreams" play in the background. This is a short introduction before Knowles performs "Diva", Beyoncé appears at the atop a flight of stairs with her backup dancers behind her. This is followed by another video interlude showing Knowles singing and dancing at the age of 5. Beyoncé then sings "Radio", "Me, Myself and I", Ego" and "Hello".

The show continues with a short medley performed by her backup singers, The Mamas, followed by another video interlude featuring a coin toss between Beyoncé and Sasha Fierce. Knowles then appears from under the stage. She is wrapped in a harness and taken up and over the audience where she performs "Baby Boy". She is then lowered to the B-Stage where she finishes the "Baby Boy" number with an excerpt from Dawn Penn's "You Don't Love Me (No, No, No)" then continues with "Irreplaceable", "Check On It" and a medley of Destiny's Child hits. She then performs "Upgrade U" and "Video Phone". This is followed by a rendition of "Say My Name" where she interacts with one member of the audience, asking that person what his or her name is and then asks that person what her name is. As the song ends she runs through the audience to the main stage. Her backup dancers dance to excerpts of Destiny's Child's songs, as well as, "Beautiful Liar".

In the penultimate section of the show, Knowles appears in the middle of the stage as she sings "At Last", "Listen" and "Scared of Lonely". This is followed by a Youtube video interlude featuring imitations of the choreography for "Single Ladies" performed by fans. Beyoncé then sings "Single Ladies" with an interlude that contains excerpts from the Isley Brothers' "Shout". For the finale, she performs "Halo". She then goes to the top of her stairs and repeatedly says 'I am', awaiting the crowd to say it back, she then says 'I am... yours' and exits the stage.

Opening acts


Additional notes

  • During her performances in Edmonton and Saskatoon, Knowles performed "Flaws and All" as the final number. She performed "Halo" before "If I Were A Boy". Also, in Saskatoon, instead of singing the abbreviated version of "Déjà Vu", Knowles performed the song in its entirety.
  • During her performance in Winnipeg she sang Happy Birthday to two of her band members (Kim Thompson and Tia Fuller) instead of "Flaws and All".
  • In Spain, Argentina, Santiago, Chile and in Lima, Peru, Knowles performed parts of "Irreplaceable" in Spanish. While in Madrid and Lima, when performing "Hello", she said "Bueno" and "Hola" during the chorus sometimes in lieu of "Hello". She forgot the lyrics of the spanish version during her concert in Buenos Aires and Lima.
  • At her concert in Rotterdam on May 2, Knowles walked off the stage right before "Naughty Girl" because her hair needed to be fixed. Later she came back on stage and continued performing. At the same concert the lights went wrong during her performance of "Diva". Knowles shouted "Lights!" while dancing. After a few seconds she then said "Somebody's gettin' fired!" along the beat of the song.
  • At the concert on Mother's Day in Denmark, May 10, Knowles sang the final part of "Halo" for her mother as well as dedicating a rendition of "Wind Beneath My Wings" to her. At the same concert Knowles did not fly during "Baby Boy" due to the venues restrictions.
  • At the concert in Gothenburg on May 11, Knowles sang Happy Birthday to one of her background vocalists (Tiffany Riddick) during the finale after "Halo".
  • During her concert in Zurich on May 16, Knowles performed "Flaws and All" after "Video Phone" to a boy named Tim.
  • At the concerts in Paris, Birmingham, Chicago, Manchester and Melbourne children joined Knowles on stage whilst she performed "Halo".
  • At certain concerts, Knowles performed select verses from Schubert's "Ave Maria" in Latin.
  • At certain shows, Knowles sang Happy Birthday to her fans, after "Halo".
  • During her performances in the Essence Music Festival, in the Summer Sonic Festival, in the Abu-Dhabi Grand Prix, in the F1 Rocks Singapore festival, in the opening ceremony of the Donbass Arena in Ukraine, in the Asian and South American leg of the tour, in Toronto and Port Ghalib, Knowles used a different stage set. The pop-up stairs were replaced with a simple plexiglass one and there was no flying part during "Baby Boy"). Songs were also cut from the setlist and there was no B-Stage in New Orleans, Toronto and Donetsk.
  • During her performance in London (June 9, 2009), Knowles performed "One More Try" by George Michael. At the same performance, Michael joined Knowles on stage to perform a duet of "If I Were a Boy".
  • During her performances in New York City, Jay Z performed with Knowles during "Crazy in Love" and "I Just Wanna Love U (Give It 2 Me)".
  • During the performance in Philadelphia, Knowles performed "I Can't Help It", as a dedication to Michael Jackson.
  • From the show in Atlanta on 1 July, just before the end of the show Knowles performs an emotional rendition of her song "Halo" to Michael Jackson.
  • Knowles surprised the crowd by bringing Cubby (the guy who danced to her hit "Single Ladies" on YouTube) on stage to dance on 1 July in Atlanta.
  • During her performance in Sydney (September 18, 2009), Knowles dedicated "Halo" to Chelsea James.
  • During her performance in Seoul (October 20, 2009), Knowles performed "Honesty".
  • During her performance in London (November 15, 2009), Knowles was joined onstage by Jay-Z for "Crazy in Love" and Kanye West for "Ego".
  • During her performances in London, Dublin and Florianópolis, Knowles performed "Sweet Dreams" on the B-Stage.
  • On the Asian and the second leg of her UK tour Knowles first sang "Forever Young", by Alphaville, and then later switched on to her tribute for Michael Jackson.
  • During her performance in São Paulo (February 6, 2010), Knowles performed "Listen" a cappella on the B-stage. Also, she said "I want you guys to know that this is probably my biggest performance ever in history".
  • During her performance in Port of Spain, Trinidad (February 18, 2010), Knowles performed "Check On It" to the riddim of the 2010 carnival smash "Palance" by JW & Blaze.

Tour dates

Date City Country Venue
North America [32]
March 26, 2009 Edmonton Canada Rexall Place
March 27, 2009 Saskatoon Credit Union Centre
March 28, 2009 Winnipeg MTS Centre
March 31, 2009 Vancouver General Motors Place
April 1, 2009 Seattle United States KeyArena
April 26, 2009 Zagreb Croatia Arena Zagreb
April 28, 2009 Vienna Austria Wiener Stadthalle
April 29, 2009 Budapest Hungary Budapest Sports Arena
April 30, 2009 Prague Czech Republic O2 Arena
May 2, 2009 Rotterdam Netherlands The Ahoy
May 3, 2009
May 5, 2009 Paris France Palais Omnisports de Paris-Bercy
May 6, 2009 Strasbourg Zénith Strasbourg
May 7, 2009 Antwerp Belgium Sportpaleis
May 8, 2009 Berlin Germany O2 World
May 10, 2009 Herning Denmark MCH Herning Kongrescenter
May 11, 2009 Gothenburg Sweden Scandinavium
May 13, 2009 Stockholm Ericsson Globe
May 15, 2009 Oberhausen Germany König-Pilsener Arena
May 16, 2009 Zurich Switzerland Hallenstadion
May 18, 2009 Lisbon Portugal Pavilhão Atlântico
May 19, 2009 Madrid Spain Palacio de Deportes
May 20, 2009 Barcelona Palau Sant Jordi
May 22, 2009 Newcastle United Kingdom Metro Radio Arena
May 23, 2009 Birmingham National Indoor Arena
May 25, 2009 London The O2
May 26, 2009
May 27, 2009 Manchester Manchester Evening News Arena
May 29, 2009 Dublin Ireland The O2
May 30, 2009
May 31, 2009 Belfast United Kingdom Odyssey Arena
June 1, 2009
June 3, 2009 Dublin Ireland The O2
June 4, 2009
June 6, 2009 Liverpool United Kingdom Echo Arena
June 7, 2009 Sheffield Sheffield Arena
June 8, 2009 London The O2
June 9, 2009
North America [35][36][37][38]
June 21, 2009 New York City United States Madison Square Garden
June 22, 2009
June 23, 2009 Baltimore 1st Mariner Arena
June 24, 2009 Washington, D.C. Verizon Center
June 26, 2009 Philadelphia Wachovia Center
June 27, 2009 Greensboro Greensboro Coliseum
June 29, 2009 Ft. Lauderdale BankAtlantic Center
July 1, 2009 Atlanta Philips Arena
July 3, 2009 New Orleans Louisiana Superdome [a]
July 4, 2009 Houston Toyota Center
July 5, 2009 Dallas American Airlines Center
July 7, 2009 Phoenix US Airways Center
July 9, 2009 Sacramento ARCO Arena
July 10, 2009 Oakland Oracle Arena
July 11, 2009 Anaheim Honda Center
July 13, 2009 Los Angeles Staples Center
July 16, 2009 Minneapolis Target Center
July 17, 2009 Chicago United Center
July 18, 2009 Auburn Hills The Palace of Auburn Hills
July 20, 2009 Toronto Canada Molson Amphitheatre
July 21, 2009 Montreal Bell Centre
July 23, 2009 Uncasville United States Mohegan Sun Arena
July 24, 2009 East Rutherford Izod Center
Asia [35][36][39]
August 7, 2009 Osaka Japan Maishima Arena [b]
August 9, 2009 Tokyo Chiba Marine Stadium [b]
Europe [35][36][12]
August 29, 2009 Donetsk Ukraine Donbass Arena [c]
Australia [35][36][40]
September 15, 2009 Melbourne Australia Rod Laver Arena
September 16, 2009
September 18, 2009 Sydney Acer Arena
September 19, 2009
September 20, 2009 Brisbane Brisbane Entertainment Centre
September 22, 2009 Adelaide Adelaide Entertainment Centre
September 24, 2009 Perth Burswood Dome
Asia [35][36][41][42][43][44][45]
September 26, 2009 Central Area Singapore Fort Canning Park [d]
October 12, 2009 Kobe Japan Kobe World Kinen Hall
October 13, 2009 Osaka Osaka-jō Hall
October 15, 2009 Nagoya Nippon Gaishi Hall
October 17, 2009 Tokyo Saitama Super Arena
October 18, 2009
October 20, 2009 Seoul South Korea Olympic Gymnastics Arena
October 21, 2009
October 23, 2009 Beijing China Wukesong Indoor Stadium
October 29, 2009 Abu Dhabi United Arab Emirates Ferrari World [e]
November 2, 2009 Moscow Russia Olimpiysky
Africa [35]
November 6, 2009 Port Ghalib Egypt The Island
Europe [35][36]
November 8, 2009 Athens Greece Olympic Indoor Hall
November 11, 2009 Liverpool United Kingdom Echo Arena
November 12, 2009 Birmingham National Indoor Arena
November 14, 2009 London The O2
November 15, 2009 [f]
November 16, 2009
November 18, 2009 Manchester Manchester Evening News Arena
November 19, 2009 Newcastle Metro Radio Arena
November 20, 2009 Nottingham Trent FM Arena Nottingham
November 22, 2009 Dublin Ireland The O2
November 23, 2009
November 24, 2009 Belfast United Kingdom Odyssey Arena
South America [35][36][47][48]
February 4, 2010 Florianópolis Brazil Parque do Planeta Atlântida
February 6, 2010 São Paulo Morumbi Stadium
February 7, 2010 Rio de Janeiro HSBC Arena
February 8, 2010
February 10, 2010 Salvador Parque de Exposições de Salvador
February 12, 2010 Buenos Aires Argentina Hipódromo de San Isidro
February 14, 2010 Santiago Chile Movistar Arena
February 16, 2010 Lima Peru Explanada del Estadio Monumental
February 18, 2010 Port of Spain Trinidad and Tobago Queen's Park Savannah

^ a This concert was a part of the Essence Music Festival.
^ b This concert was a part of the Summer Sonic Festival.
^ c This concert took part in the opening event of the Donbass Arena.
^ d This concert was a part of the F1 Rocks Singapore Festival.
^ e This concert was a part of the Abu Dhabi Grand Prix Festival.
^ f This concert was for winners of a UK competition held by Cadbury's Trident, the UK tour sponsor. The competition consisted of buying special packs of chewing gum and entering a draw with 1,000 tickets been given away every week. A total of 13,000 tickets were up for winners.

Cancelled dates:

  • The concert in Mansfield, Massachusetts was canceled by the tour promoter. Live Nation cited the "production and logistical issues" of transporting the set and other equipment on a tight schedule for Knowles's "I Am ... " tour into the Comcast Center as the reason for the cancellation.[49][50]
  • The September 13 and September 20 shows in Brisbane and Sydney, respectively, were canceled due to her hectic shedule including a performance at the 2009 MTV Video Music Awards in New York City on September 12. The September 12 show in Brisbane was rescheduled to September 20.[citation needed]
  • The October 25 show in Kuala Lumpur was cancelled. The organizer of the event said that a new date for the concert will be announced soon. [51]
  • Performances in Puerto Rico and the Dominican Republic were cancelled before tickets went on sale. [52]

Box office score data

Venue City Tickets Sold / Available Gross Revenue
General Motors Place Vancouver 10,685 / 12,595 (84%) $888,305 [53]
Arena Zagreb Zagreb 16,599 / 17,190 (96%) $810,754 [54]
O2 Arena Prague 10,615 / 10,951 (97%) $624,987 [54]
The Ahoy Rotterdam 20,297 / 20,297 (100%) $1,329,275 [55]
Palais Omnisports de Paris-Bercy Paris 16,149 / 16,149 (100%) $1,142,061[55]
Le Zénith Strasbourg 5,869 / 10,300 (57%) $353,644 [55]
Sportpaleis Antwerp 15,780 / 15,836 (99%) $1,033,927 [56]
O2 World Berlin 12,477 / 12,477 (100%) $609,712 [54]
Scandinavium Gothenburg 8,271 / 8,500 (97%) $611,707 [54]
Ericsson Globe Stockholm 10,640 / 10,640 (100%) $728,113 [54]
König Pilsener Arena Oberhausen 9,832 / 10,037 (98%) $514,196 [54]
Hallenstadion Zurich 12,180 / 12,240 (99%) $900,936 [54]
Pavilhão Atlantico Lisbon 17,944 / 18,649 (96%) $890,173 [54]
Palacio de Deportes Madrid 15,061 / 15,061 (100%) $917,996 [54]
Palau Sant Jordi Barcelona 10,560 / 11,650 (90%) $673,865 [54]
Metro Radio Arena Newcastle 21,962 / 21,962 (100%) $2,331,923 [54][57]
National Indoor Arena Birmingham 22,384 / 22,420 (99%) $2,437,695 [54][57]
The O2 London 90,746 / 91,746 (99%) $9,061,819 [54][57]
Manchester Evening News Arena Manchester 29,310 / 29,754 (98%) $3,266,557 [54][57]
The O2 Dublin 75,660 / 75,660 (100%) $8,491,788 [54][57]
Odyssey Arena Belfast 29,356 / 29,356 (100%) $2,794,877 [54][57]
Echo Arena Liverpool 21,590 / 21,605 (99%) $2,469,029 [54][57]
Sheffield Arena Sheffield 11,049 / 11,049 (100%) $889,562 [54]
Madison Square Garden New York City 27,710 / 27,710 (100%) $3,526,375 [53]
1st Mariner Arena Baltimore 8,619 / 11,726 (74%) $683,904 [58]
Verizon Center Washington, D.C. 13,736 / 13,736 (100%) $1,390,421[58]
Wachovia Center Philadelphia 14,971 / 14,971 (100%) $1,377,995 [58]
Greensboro Coliseum Greensboro 10,600 / 10,600 (100%) $779,424 [58]
BankAtlantic Center Ft. Lauderdale 12,629 / 13,209 (95%) $1,015,893 [54]
Philips Arena Atlanta 13,949 / 13,949 (100%) $1,281,632 [54]
Toyota Center Houston 13,130 / 13,130 (100%) $1,158,361 [58]
American Airlines Center Dallas 11,319 / 11,906 (95%) $981,124 [58]
US Airways Center Phoenix 8,831 / 12,727 (69%) $483,805 [54]
ARCO Arena Sacramento 7,770 / 11,214 (69%) $583,801 [54]
Oracle Arena Oakland 11,121 / 12,524 (88%) $1,016,012 [58]
Honda Center Anaheim 9,924 / 12,287 (80%) $937,185 [59]
Staples Center Los Angeles 12,738 / 14,217 (89%) $1,437,146 [59]
Target Center Minneapolis 6,856 / 8,404 (81%) $633,501 [59]
United Center Chicago 13,852 / 14,773 (93%) $1,359,250 [60]
The Palace of Auburn Hills Auburn Hills 13,540 / 13,540 (100%) $860,250 [60]
Molson Amphitheatre Toronto 14,427 / 16,000 (90%) $1,085,943 [61]
Bell Centre Montreal 6,732 / 8,630 (78%) $640,294 [62]
Mohegan Sun Arena Uncasville 6,729 / 7,222 (93%) $572,150 [60]
Izod Center East Rutherford 10,435 / 13,702 (76%) $968,245 [61]
Rod Laver Arena Melbourne 23,448 / 24,548 (96%) $2,686,497 [63]
Acer Arena Sydney 29,584 / 29,584 (100%) $3,679,733 [64]
Trent FM Arena Nottingham Nottingham 8,492 / 9,670 (88%) $1,252,080 [61]
TOTAL 806,134 / 846,103 (95%) $74,163,922

Critical response

The opening leg of Knowles' third tour received generally positive reviews from critics.

Mike Ross of the Edmonton Sun gave her performance at Rexall Place 4.5 out of 5 stars stating, "Beyonce can sing traditional R&B if she wants. She proved it late last night - wailing on the Etta James classic "At Last", which she performed for the inauguration of U.S president Barack Obama".[65] Stephanie Classen of The Star Phoenix remarked, "Beyonce doesn't really need the bells and whistles of a big stadium show, but it sure makes for an unforgettable concert. And as she says in the song Ego, "I walk like this 'cuz I can back it up."[17] Additional praise was received from Randall King of the Winnipeg Free Press. He gave a 4 out 5 to Knowles performance at the MTS Centre, saying, "In Sasha-mode for songs such as "Radio", "Sweet Dreams", and "Single Ladies" (the latter performed, alas, after press time), Knowles is raw energy convincingly expressing a live hard/work hard ethos with every shimmy and nimble vocal trill".[66] Alice Jones of The Independent writes, "Watching Beyoncé sing and strut her stuff can feel at best overawing, at worst, alienating. She takes her role as entertainer so seriously she's almost too good."[67] The New York Times writes, "there is a breathtaking elegance in her acute desire to entertain".[68] Renee Michelle Harris of the South Florida Times writes, Knowles "owns the stage with her trademark swagger and intensity... showcasing her powerful vocals without missing a note, often while engaged in vigorous, perfectly executed dance one, not Britney, not Ciara and not Rihanna can offer what she does—a complete package of voice, moves and presence."[69] This was echoed by Lorraine Schwartz of The Examiner, who wrote, "In less than a year, I've seen Madonna, Britney and Beyoncé... [Beyoncé] was by far the best of all three."[70] Francois Marchand of the Edmonton Journal was not impressed with the performance, stating, "If Beyonce's first outing on her I Am tour was no major disappointment, it was still a somewhat muddled affair, one that didn't clear up where the line between Beyonce and her "alter ego" Sasha Fierce is drawn."[71]

Broadcasts and recordings

  • Parts of the show in Vancouver on March 31 were recorded and have been used for commercial use, as well as photos from the show used in the official tour book and other promotional items.
  • Five songs from the show in Donetsk, Ukraine: "Crazy In Love", "Freakum Dress", "Get Me Bodied", "Smash Into You" and "Broken-Hearted Girl" were recorded professionally and shown on TRK Ukraina as part of their footage of the Donbass Arena opening.
  • "Crazy In Love" was professionally recorded at the O2 Arena in Prague, Czech Republic for the Czech news-website and is available for streaming.
  • "Crazy In Love", "Naughty Girl" and "Freakum Dress" were recorded and streamed live on the internet from the show in Beijing, China.
  • It was announced that her three concerts at the London's O2 Arena, in November 14, 15 and 16, were filmed for a future DVD release.[72]


Creative Direction

  • Beyoncé & Frank Gatson (Show Direction/Staging/Choreography)
  • Thierry Mugler (Creative Advisor/Costume Designer)
  • Kim Burse (Creative Director)
  • Tina Knowles (Creative Consultant/Stylist)
  • Ty Hunter (Stylist)

Suga Mama Band:

  • Bibi McGill (Musical Director, Guitar)
  • Divinity Walker Roxx (Musical Director, Bass)
  • Rie Tsuji (Assistant Musical Director, Keyboards)
  • Brittani Washington (Keyboards)
  • Marcie Chapa (Percussion)
  • Nikki Glaspie (Drums)
  • Kim Thompson (Drums)
  • Crystal Torres (Trumpet)
  • Tia Fuller (Alto Saxophone)
  • Katty Rodriguez-Harrold (Tenor Saxophone)

The Mamas (Background Vocalists):

  • Montina Cooper
  • Crystal A. Collins
  • Tiffany Riddick


  • Beyoncé
  • Frank Gatson Jr.
  • Jaquel Knight

Assistant Choreographers

  • Dana Foglia (Dance Swing)
  • Christopher (Kriyss) Grant
  • Rosero McCoy
  • Kobi Rozenfeld
  • Tony Michales
  • Derrel Bullock
  • Bryan Tanaka
  • Sheryl Murakami
  • Rhapshody James
  • Cliff McGhee
  • Benny Andrews
  • Jonte Moaning
  • Ramon Baynes


  • Ashley Everett (Female Dance Captain)
  • Tuere Tanee McCall
  • Ashley Seldon
  • Saidah Fishenden
  • Kimberly Gipson
  • Bryan Tanaka (Male Dance Captain )
  • Cassidy Noblett
  • Khasan Brailsford
  • Shaun Walker


  • Julius DeBoer (Head Security For Beyoncé)
  • Colin McNish (Security For Beyoncé)
  • Terrill Eastman (Head Of Venue Security)
  • Bob Fontenot (Venue Security)

Tour Management

  • Alan Floyd (Tour Manager)
  • Marlon Bowers (Assistant Tour Manager)
  • Larry Beyince (Tour Assistant)
  • Daniel Kernan (Tour Accountant)
  • Josh Katzman (Tour Accountant)

Tour Sponsors

Tour Promoters



  1. ^ Cohen, Jonathan (2008-10-03). "Beyonce Eyeing 2009 Tour". Billboard (Nielsen Business Media, Inc). Retrieved 2008-10-09. 
  2. ^ a b Willman, Chris (2008-10-15). "Split personality for new Beyoncé album". Entertainment Weekly. Retrieved 2008-10-15. 
  3. ^ MacDonald, Patrick (2009-04-05). "I Am coming to Adelaide". AdelaideNow (News Limited, Inc).,22606,25294483-5006343,00.html. Retrieved 2009-04-05. 
  4. ^ Dias, Leo (2009-03-09). "Beyoncé vem ao Brasil em fevereiro e Ivete Sangalo pode abrir o show [Beyoncé comes to Brazil in February and Ivete Sangalo can open the show]" (in Portuguese). Extra Online at Globo. Organizações Globo. Retrieved 2009-04-09. 
  5. ^ "Billboard Touring 2009". Billboard Events. Nielsen Business Media. Retrieved 2009-12-28. 
  6. ^ Mitchell, Gail (2009-10-01). [x^ "2009 Year End Top 50 Worldwide Concert Tours". Pollstar. 2010. Retrieved 2010-02-08. 1004017959.story "Beyonce: The Billboard Cover Story"]. Billboard. Nielsen Business Media. x^ "2009 Year End Top 50 Worldwide Concert Tours". Pollstar. 2010. Retrieved 2010-02-08. 1004017959.story. Retrieved 2009-12-03. 
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