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Icon Productions LLC.
Type Motion Picture
Founded California, USA (1989)
Headquarters California, USA
Key people Mel Gibson, Bruce Davey

Icon Productions LLC is an American independent production company founded in August 1989 by actor/director Mel Gibson and Australian producing partner Bruce Davey.[1]

Icon started when Gibson was having trouble in financing the 1990 film Hamlet. According to Davey, "Mel wanted to make Hamlet and the (Hollywood) agent he had who was helping him with it lasted about five minutes. It's pretty hard to get someone to give you money to make Hamlet. I told him that if he wanted to make this happen, someone had to roll up their sleeves and find the (financing) and he asked me if I wanted to have a crack at it and I agreed."[2]

Unlike most other independents, Icon internally funds most of its development and packaging costs, mainly by Gibson, allowing it to retain creative control of projects through production. Felicia's Journey director Atom Egoyan has praised the company’s creative independence and risk-taking: "Mel's dream was to create an alternative to the studio system and make films free of interference. He's been able to use his celebrity status to set up a really viable company. Icon is able to take risks that studios won't broach."[3]

The company also produces and distributes films in the UK and Australia through its subsidiary Icon Entertainment International. Furthermore, it owns a library of over 250 film titles.[4] In 2008, Icon entered the exhibition business for the first time by purchasing Dendy Cinemas, Australia's largest independent film distributor and art house cinema chain.[5] Icon Productions has also launched the label “Con Artists Productions.”

In the UK and Australia, its DVDs are usually distributed by Warner Home Video, though some UK DVDs have been released by MGM Home Entertainment. Icon films are currently distributed in DVD, Blu-ray Disc and HD VMD.

After the financial success of The Passion of the Christ, there was frequent mention of the ability of Icon to function as a mini-studio. However, Bruce Davey has downplayed those expectations, saying, "The last thing we want is to become a studio. We don't want to become that top heavy. We want to be independent and passionate. We don't want to lose the magic."[2]

Gibson has explained that the company’s name was chosen because icon means “image” in Greek, and that the inspiration came from a book on Russian icons in his den. The logo's artwork appears to be a small crop of the Theotokos of Vladimir icon, an Eastern Orthodox icon of Mary, mother of Jesus.

As of January 2008, the executives at Icon are Mel Gibson (president), Bruce Davey (chairman of the board of directors), Mark Gooder (CEO), Vicki Christianson (CFO), David Miercourt, and Ariel Veneziano.[6] Producer Stephen McEveety has also worked many years at Icon.

In September 2008, Davey and Gibson sold the Icon international sales and film distribution arms along with the Majestic library to Stewart Till in a multimillion-dollar deal. Neither Icon Productions nor the Dendy cinemas were part of the acquisition deal. Till’s new company will continue to use the Icon name and will have a three-year first-look deal with Icon Productions to handle the international rights to its productions.[7][8] The sale to Stewart Till with backing by Len Blavatnik was completed in November 2009. The transaction does not include the Australian distribution company and cinemas.[9][10]



  1. ^ Kim Williamson (August 1997). "Australian Native Sons Mel Gibson and Bruce Davey of Icon Bring It All Back Home". Box Office Magazine. Retrieved 2008-03-02. 
  2. ^ a b Robert Lusetich (2008-05-15). "Still magic after 20 years with Mel Gibson at Icon". The Australian.,24897,23700013-7582,00.html. Retrieved 2008-05-16. 
  3. ^ Brian D. Johnson (2006-12-25). "Mad Mel's passion for vengeance". Maclean’s. 
  4. ^ Stephen Galloway (2004-11-15). "Australian Dialogue: Mel Gibson & Bruce Davey". Hollywood Reporter. Retrieved 2008-03-02. 
  5. ^ Pip Bulbeck (2008-02-23). "Icon expands in Australia with Dendy". Hollywood Reporter. Retrieved 2008-03-02. 
  6. ^ Gregg Kilday (2007-12-13). "Icon raises Gooder to group CEO". Hollywood Reporter. Retrieved 2008-03-02. 
  7. ^ Garry Maddox (September 10, 2008). "Mel Gibson lets go of the steering wheel". Sydney Morning Herald. Retrieved 2008-09-27. 
  8. ^ Stuart Kemp (September 8, 2008). "Stewart Till takes control of Icon Group". Hollywood Reporter. Retrieved 2008-09-27. 
  9. ^ Jeremy Kay (November 1, 2009). "Stewart Till closes deal to buy Icon UK, Icon International". Screen International. Retrieved 2010-01-01. 
  10. ^ Stuart Kemp (November 1, 2009). "Stewart Till finalizes Icon Group deal". Hollywood Reporter. Retrieved 2010-01-01. 

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