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"If It Isn't Love" is a 1988 song by R&B/Pop group New Edition, and the
first single from their fifth studio album, Heart Break.
Overview
Written and produced by Jimmy Jam
& Terry Lewis, the song spoke of a man who left a troubling
relationship because he didn't wanna fall in love, only to find out
that he was in fact in love with his former girlfriend but is still
in a dilemma over it: if
it isn't love/why do I feel this way/why does she stay on my
mind? The song has a memorable breakdown similar to that of
the The Jackson
5, where lead singer Ralph Tresvant admits that he made a
mistake and he realizes he does love her though his resolve is
crushed as his band mates then retort: you love her,
what?! Though he is optimistic that he will get her back.
Release and
reaction
This song returned New Edition to the top ten of both the pop
and R&B singles charts, peaking at number seven and two,
respectively. Ironically, they would be held off from #1 on the Hot R&B/Hip-Hop Songs by
the same person that was voted out of the group just two years
prior, Bobby Brown
with his hit Don't Be Cruel. The
music video for the song showcased the group (and longtime manager
Brooke Payne) going over rehearsal for a concert, which has the
band gearing up to hit the stage. The video ended with the group
running towards the stage, and transitioned them into their next
music video; a concert performance for the follow-up single,
"You're Not My Kind of Girl."
Track
listing
1. If It Isn't Love (12" Club Mix) 7.42
2. If It Isn't Love (Instrumental) 5.10
3. If It Isn't Love (Low Key Mix) 4.30
Trivia
- Fab 5 Freddie appeared in this video
- Brooke Payne appears as the group's choreographer in the
video
- Sampled on rap group Kidz In The Hall 2008 release song
"Whattup Wit Me"
- Sampled by Trick
Daddy on his song "Ain't a Thug" from his album Thug Matrimony:
Married to the Streets
- Sung by Romeo, Bullethead and their singing group for a talent
show on an episode of The Steve Harvey Show.
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