Indifference curve: Wikis


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An example of an indifference map with three indifference curves represented

In microeconomic theory, an indifference curve is a graph showing different bundles of goods, each measured as to quantity, between which a consumer is indifferent. That is, at each point on the curve, the consumer has no preference for one bundle over another. In other words, they are all equally preferred. One can equivalently refer to each point on the indifference curve as rendering the same level of utility (satisfaction) for the consumer. Utility is then a device to represent preferences rather than something from which preferences come.[1] The main use of indifference curves is in the representation of potentially observable demand patterns for individual consumers over commodity bundles.[2]



The theory of indifference curves was developed by Francis Ysidro Edgeworth, Vilfredo Pareto and others in the first part of the 20th century. The theory can be derived from ordinal utility theory, which posits that individuals can always rank any consumption bundles by order of preference.

Map and properties of indifference curves

An example of how indifference curves are obtained as the level curves of a utility function

A graph of indifference curves for an individual consumer associated with different utility levels is called an indifference map. Points yielding different utility levels are each associated with distinct indifference curves. An indifference curve describes a set of personal preferences and so can vary from person to person. An indifference curve is like a contour line on a topographical map. Each point on the map represents the same elevation. If you move "off" an indifference curve traveling in a northeast direction you are essentially climbing a mound of utility. The higher you go the greater the level of utility. The non-satiation requirement means that you will never reach the "top", or a "bliss point" which is the best possible.

Indifference curves are typically represented to be:

  • 1. defined only in the positive (+, +) quadrant of commodity-bundle quantities.
  • 2. negatively sloped. That is, as quantity consumed of one good (X) increases, total satisfaction would increase if not offset by a decrease in the quantity consumed of the other good (Y). Equivalently, satiation, such that more of either good (or both) is equally preferred to no increase, is excluded. (If utility U = f(x, y), U, in the third dimension, does not have a local maximum for any x and y values.) The negative slope of the indifference curve reflects the law of diminishing marginal utility. That is as more of a good is consumed total utility increases at a decreasing rate - additions to utility per unit consumption are successively smaller. Thus as you move down the indifference curve you are trading consumption of units of Y for additional units of X. The price of a unit of X in terms of Y increases.
  • 3. complete, such that all points on an indifference curve are ranked equally preferred and ranked either more or less preferred than every other point not on the curve. So, with (2), no two curves can intersect (otherwise non-satiation would be violated).
  • 4. transitive with respect to points on distinct indifference curves. That is, if each point on I2 is (strictly) preferred to each point on I1, and each point on I3 is preferred to each point on I2, each point on I3 is preferred to each point on I1. A negative slope and transitivity exclude indifference curves crossing, since straight lines from the origin on both sides of where they crossed would give opposite and intransitive preference rankings.
  • 5. (strictly) convex (sagging from below). With (2), convex preferences implies a bulge toward the origin of the indifference curve. As a consumer decreases consumption of one good in successive units, successively larger doses of the other good are required to keep satisfaction unchanged.


Let a, b, and c be bundles (vectors) of goods, such as (x, y) combinations above, with possibly different quantities of each respective good in the different bundles. The first assumption is necessary for a well-defined representation of stable preferences for the consumer as agent; the second assumption is convenient.

Rationality (called an ordering relationship in a more general mathematical context): Completeness + transitivity. For given preference rankings, the consumer can choose the best bundle(s) consistently among a, b, and c from lowest on up.

Continuity: This means that you can choose to consume any amount of the good. For example, I could drink 11 mL of soda, or 12 mL, or 132 mL. I am not confined to drinking 2 liters or nothing. See also continuous function in mathematics.

Of the remaining properties above, suppose, property (5) (convexity) is violated by a bulge of the indifference curves out from the origin for a particular consumer with a given budget constraint. Consumer theory then implies zero consumption for one of the two goods, say good Y, in equilibrium on the consumer's budget constraint. This would exemplify a corner solution. Further, decreases in the price of good Y over a certain range might leave quantity demanded unchanged at zero beyond which further price decreases switched all consumption and income away from X and to Y. The eccentricity of such an implication suggests why convexity is typically assumed.

Assumptions of consumer preference theory

  • Preferences are complete -
    • Assume that there are two consumption bundles A and B each containing two commodities x and y. A consumer can unambiguously make the following comparisons:
      • A is preferred to B ⇒ A p B[3]
      • B is preferred to A ⇒ B p A[4]
      • A is indifferent to B ⇒ A I B[5]
        • Note that this axiom precludes the possibility that the consumer cannot decide. Indifference allowed indecision not. I can't make up my mind.[6]

Note this assumption means that a consumer is able to make this comparison with respect to every conceivable bundle of goods.[7]

  • Preferences are reflexive
    • Means that if A and B are in all respect identical the consumer will recognize this fact and be indifferent in comparing A and B
      • A = B ⇒ A I B[8]
  • Preference are transitive[9]
    • If A p B and B p C then A p C.[10]
    • Also A I B and B I C then A I C.[11]
      • This is a consistency assumption.
  • Preferences are continuous
    • If A is preferred to B and C is infinitesimally close to B then A is preferred to C.
    • A p B & C → B ⇒ A p B.
      • "continuous" means infinitely divisible - just like there are an infinity of numbers between 1 and 2 all bundles are infinitely divisible. This assumption allows the use of curves and areas all the basic requirements of differential and integral calculus.
  • Preferences exhibit non-satiation.
    • if A and B have identical amounts of x and A has a little more y than B then A is preferred to B,
      • this is the more is better assumption
  • Indifference Curves exhibit diminishing marginal rates of substitution
    • This assumption assures that indifference curves are smooth and convex to the origin.
    • This assumption also set the stage for using techniques of constrained optimization. Because the shape of the curve assures that the first derivative is negative and the second is positive.
    • The MRS tells how much y a person is willing to sacrifice to get one more unit of x.
    • This is also called the substitution assumption. This is the most critical assumption of consumer theory. Consumers are willing to give up or trade-off some of one good to get more of another. The fundamental assertion is that there is a maximum amount that "a consumer will give up of one commodity to get one unit of other good is that amount which will leave the consumer indifferent between the new and old situations"[12] The negative slope of the indifference curves represents the willingness of the consumer to make a trade off. [13]
  • There are also many sub-assumptions:
  • Irreflexivity - for no x is xpx
  • negative transivity if xpy then for any third commodity z, either xpz or zpy or both.


Examples of indifference curves

In Figure 1, the consumer would rather be on I3 than I2, and would rather be on I2 than I1, but does not care where he/she is on a given indifference curve. The slope of an indifference curve (in absolute value), known by economists as the marginal rate of substitution, shows the rate at which consumers are willing to give up one good in exchange for more of the other good. For most goods the marginal rate of substitution is not constant so their indifference curves are curved. The curves are convex to the origin, describing the negative substitution effect. As price rises for a fixed money income, the consumer seeks less the expensive substitute at a lower indifference curve. The substitution effect is reinforced through the income effect of lower real income (Beattie-LaFrance). An example of a utility function that generates indifference curves of this kind is the Cobb-Douglas function \scriptstyle U\left(x,y\right)=x^\alpha y^{1-\alpha }, 0 \leq \alpha \leq 1. The negative slope of the indifference curve incorporates the willingness of the consumer to means to make trade offs.[14]

If two goods are perfect substitutes then the indifference curves will have a constant slope since the consumer would be willing to trade at a fixed ratio. The marginal rate of substitution between perfect substitutes is likewise constant. An example of a utility function that is associated with indifference curves like these would be \scriptstyle U\left(x,y\right)=\alpha x + \beta y.

If two goods are perfect complements then the indifference curves will be L-shaped. An example would be something like if you had a cookie recipe that called for 3 cups flour to 1 cup sugar. No matter how much extra flour you had, you still could not make more cookie dough without more sugar. Another example of perfect complements is a left shoe and a right shoe. The consumer is no better off having several right shoes if she has only one left shoe. Additional right shoes have zero marginal utility without more left shoes. The marginal rate of substitution is either zero or infinite. An example of the type of utility function that has an indifference map like that above is \scriptstyle U\left(x,y\right)= \min \{ \alpha x, \beta y \}.

The different shapes of the curves imply different responses to a change in price as shown from demand analysis in consumer theory. The results will only be stated here. A price-budget-line change that kept a consumer in equilibrium on the same indifference curve:

in Fig. 1 would reduce quantity demanded of a good smoothly as price rose relatively for that good.
in Fig. 2 would have either no effect on quantity demanded of either good (at one end of the budget constraint) or would change quantity demanded from one end of the budget constraint to the other.
in Fig. 3 would have no effect on equilibrium quantities demanded, since the budget line would rotate around the corner of the indifference curve.[15]

Preference relations and utility

Choice theory formally represents consumers by a preference relation, and use this representation to derive indifference curves.

The idea of an indifference curve is a straightforward one: If a consumer was equally satisfied with 1 apple and 4 bananas, 2 apples and 2 bananas, or 5 apples and 1 banana, these combinations would all lie on the same indifference curve.

Preference relations


A\; = a set of mutually exclusive alternatives among which a consumer can choose
a\; and b\; = generic elements of A\;.

In the language of the example above, the set A\; is made of combinations of apples and bananas. The symbol a\; is one such combination, such as 1 apple and 4 bananas and b\; is another combination such as 2 apples and 2 bananas.

A preference relation, denoted \succeq, is a binary relation define on the set A\;.

The statement

a\succeq b\;

is described as 'a\; is weakly preferred to b\;.' That is, a\; is at least as good as b\; (in preference satisfaction).

The statement

a\sim b\;

is described as 'a\; is weakly preferred to b\;, and b\; is weakly preferred to a\;.' That is, one is indifferent to the choice of a\; or b\;, meaning not that they are unwanted but that they are equally good in satisfying preferences.

The statement

a\succ b\;

is described as 'a\; is weakly preferred to b\;, but b\; is not weakly preferred to a\;.' One says that 'a\; is strictly preferred to b\;.'

The preference relation \succeq is complete if all pairs a,b\; can be ranked. The relation is a transitive relation if whenever a\succeq b\; and b\succeq c,\; then a\succeq c\;.

Consider a particular element of the set A\;, such as a_0\;. Suppose one builds the list of all other elements of A\; which are indifferent, in the eyes of the consumer, to a_0\;. Denote the first element in this list by a_1\;, the second by a_2\; and so on... The set \{a_i:i\geq 0\} forms an indifference curve since a_i\sim a_j\; for all i,j\geq 0\;.

Formal link to utility theory

In the example above, an element a\; of the set A\; is made of two numbers: The number of apples, call it x,\; and the number of bananas, call it y.\;

In utility theory, the utility function of an agent is a function that ranks all pairs of consumption bundles by order of preference (completeness) such that any set of three or more bundles forms a transitive relation. This means that for each bundle \left(x,y\right) there is a unique relation, U\left(x,y\right), representing the utility (satisfaction) relation associated with \left(x,y\right). The relation \left(x,y\right)\to U\left(x,y\right) is called the utility function. The range of the function is a set of real numbers. The actual values of the function have no importance. Only the ranking of those values has content for the theory. More precisely, if U(x,y)\geq U(x',y'), then the bundle \left(x,y\right) is described as at least as good as the bundle \left(x',y'\right). If U\left(x,y\right)>U\left(x',y'\right), the bundle \left(x,y\right) is described as strictly preferred to the bundle \left(x',y'\right).

Consider a particular bundle \left(x_0,y_0\right) and take the total derivative of U\left(x,y\right) about this point:

dU\left(x_0,y_0\right)=U_1\left(x_0,y_0\right)dx+U_2\left(x_0,y_0\right)dy or, without loss of generality,
\frac{dU\left(x_0,y_0\right)}{dx}= U_1(x_0,y_0).1+ U_2(x_0,y_0)\frac{dy}{dx} (Eq. 1)

where U_1\left(x,y\right) is the partial derivative of U\left(x,y\right) with respect to its first argument, evaluated at \left(x,y\right). (Likewise for U_2\left(x,y\right).)

The indifference curve through \left(x_0,y_0\right) must deliver at each bundle on the curve the same utility level as bundle \left(x_0,y_0\right). That is, when preferences are represented by a utility function, the indifference curves are the level curves of the utility function. Therefore, if one is to change the quantity of x\, by dx\,, without moving off the indifference curve, one must also change the quantity of y\, by an amount dy\, such that, in the end, there is no change in U:

\frac{dU\left(x_0,y_0\right)}{dx}= 0, or, substituting 0 into (Eq. 1) above to solve for dy/dx:
\frac{dU\left(x_0,y_0\right)}{dx} = 0\Leftrightarrow\frac{dy}{dx}=-\frac{U_1(x_0,y_0)}{U_2(x_0,y_0)}.

Thus, the ratio of marginal utilities gives the absolute value of the slope of the indifference curve at point \left(x_0,y_0\right). This ratio is called the marginal rate of substitution between x\, and y\,.


Linear utility

If the utility function is of the form U\left(x,y\right)=\alpha x+\beta y then the marginal utility of x\, is U_1\left(x,y\right)=\alpha and the marginal utility of y\, is U_2\left(x,y\right)=\beta. The slope of the indifference curve is, therefore,


Observe that the slope does not depend on x\, or y\,: Indifference curves are straight lines.

Cobb-Douglas utility

If the utility function is of the form U\left(x,y\right)=x^\alpha y^{1-\alpha} the marginal utility of x\, is U_1\left(x,y\right)=\alpha \left(x/y\right)^{\alpha-1} and the marginal utility of y\, is U_2\left(x,y\right)=(1-\alpha) \left(x/y\right)^{\alpha}.Where α < 1. The slope of the indifference curve, and therefore the negative of the marginal rate of substitution, is then


CES utility

A general CES (Constant Elasticity of Substitution) form is

U(x,y)=\left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{1/\rho}

where \alpha\in(0,1) and \rho\leq 1. (The Cobb-Douglas is a special case of the CES utility, with \rho=0\,.) The marginal utilities are given by

U_1(x,y)=\alpha \left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{\left(1/\rho\right)-1} x^{\rho-1}


U_2(x,y)=(1-\alpha)\left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{\left(1/\rho\right)-1} y^{\rho-1}.

Therefore, along an indifference curve,


These examples might be useful for modelling individual or aggregate demand.

See also


  1. ^ Geanakoplis (1987), p. 117.
  2. ^ Böhm and Haller (1987), p. 785.
  3. ^ Binger & Hoffman, Microeconomics with Calculus 2d ed. (Addison-Wesley 19980 109-17.
  4. ^ Binger & Hoffman, Microeconomics with Calculus 2d ed. (Addison-Wesley 19980 109-17.
  5. ^ Binger & Hoffman, Microeconomics with Calculus 2d ed. (Addison-Wesley 19980 109-17.
  6. ^ Perloff, Microeconomics, theory & Applications with Calculus (Addison-Wesley 2008) at 62.
  7. ^ Id at 110.
  8. ^ Binger & Hoffman at 110.
  9. ^ the transitivity of weak preferences is sufficient for most IC anaysis ⇒ if A is weakly preferred to B meaning that the consumer likes A at least as much as B and B is weakly preferred to C then A is weakly preferred to C. Perloff at 62.
  10. ^ Binger & Hoffman, Microeconomics with Calculus 2d ed. (Addison-Wesley 19980.
  11. ^ Binger & Hoffman, Microeconomics with Calculus 2d ed. (Addison-Wesley 19980 109-17.
  12. ^ Silberberg & Suen, The Structure of Economics A Mathematical Analysis, 3rd ed. (McGraw-Hill 2000)
  13. ^ Id.
  14. ^ Id.
  15. ^ Indifference curves can be used to derive the individual demand curve. However, the assumptions of consumer preference theory do not guarantee that the demand curve will have a negative slope. Binger & Hoffman, Microeconomics with Calculus, 2nd ed. (Addison-Wesley 1998) at 141-43.


  • Bruce R. Beattie and Jeffrey T. LaFrance, “The Law of Demand versus Diminishing Marginal Utility” (2006). Review of Agricultural Economics. 28 (2), pp. 263-271.
  • Volker Böhm and Hans Haller (1987). "demand theory," The New Palgrave: A Dictionary of Economics, v. 1, pp. 785-92.
  • John Geanakoplos (1987). "Arrow-Debreu model of general equilibrium," The New Palgrave: A Dictionary of Economics, v. 1, pp. 116-24.

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