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Infodynamics is an interdisciplinary term coined by psychologist Ray R. PorMansor defined as the transfer, translation, transcription, transduction, storage, recall, and other processes of organized information. Infodynamics according to PorMansor is an inherent attribute of the second law of thermodynamics of which entropy increases with time. The attributes and parameters defining infodynamics are based on sound and empirically observable, valid, and reliable theoretical backgrounds such as general relativity, information theory, cybernetics, neurocognitive sciences, etc. According to PorMansor, the dynamics of information and information systems can be observed on such platforms as: context (information is a relative term and changes meaning in various contexts; contexts include hardware such as circuits and the brain as well as general constructs such as social norms), content (the makeup/structure/language/code of the static information that is stored/recorded or dynamic information that moves through a system), and process (how the information moves and changes). Cognitive rules and representations are results of the amalgamation of various levels of such platforms.

Infodynamics is part of the relative spectrum of entropy; susceptible to information paradoxes that lead back to an increase in disorder, such as over-complication or over-population. Infodynamics is applicable to linear systems as well as non-linear systems. It fits in with current models of physics (relativity, quantum mechanics, etc), chemistry (kinetics, reactivity, etc), biology (feedback loops, pathways, neural networks), and computer sciences (heuristic computing, 3D chips, nanotechnology/auto-assembly). It is also compatible with systems theory, complexity theory, information theory, and thereby, applicable in the fields of psychology and sociology. The dynamics of information require an increase in entropy to decrease informational integrity. Such increases of entropy can occur on any such platform.

Other paradoxes include how information is found in chaotic patterns according to chaos theory as seen in strange attractors and how chaos is found in formation, subjecting it to error, distortions, and various changes on all levels of manifestation and evolution. Infodynamic of information is subject to both the butterfly effect as well as being drowned out as a result of negative feedback loops trying to maintain homeostasis.

Richard Dawkins used the term meme to define a cultural unit/bundle of information of which uses a brain as a host mentioned in his book, "The Selfish Gene." This construct demonstrates the ability for information to be processed according to the context of which in turn, redefines the content. Infodynamics can go beyond physical information into realms such as mental and social arenas where human interactions and behaviors are broken down to informational dynamics. J. D. Bekenstein claimed in 2003 that the growing trend in various fields of physics point to how the entire universe and its laws are made of information itself. Infodynamics is not part of Shannon’s information theory, yet, requires more investigation since the fusion of neural and microchip interfaces, AI, and various sociological phenomena (economics, war, etc) are currently being established.

Infodynamics asserts that information is more than a manmade abstraction, rather, it is a force (life, memes, circuits, networks, robust systems, crystals, orbits, physical laws, etc) that acts on nature much like time (spacetime, systems theory, black holes). One such relevant example is how the brain’s physical structure is changed by information processing (ex: as new pathways are made during learning), as well as the tendency for autopoietic systems to alter their environment into more structured entities of which are able to continue their tendency to decrease the entropy of the system in question.

Infodynamics asserts that the tendency for autopoiesis and other spontaneous occurrences that result in a decrease in entropy results from a system's position on the entropy spectrum relative to its environment (compartmentalization/organization, etc) where energy differentials can be harvested. This tendency to have the opposite behavior of entropy gives informational entities the ability to establish work (require energy) in order to maintain relative structure and organization despite the effects of the arrow of time only if structurally functional (able to be autopoietic, to proliferate, to replicate, etc). This tendency is obvious in the human body and mind as we consume food to maintain cellular and mental integrity in order to proliferate our genes or ideas (at least for most people). This tendency's only pervasive purpose throughout nature is thus far to balance the spectrum of entropy, as in, a little amount of information is equal to a tremendous amount of entropy; as seen in E=MC2. A little bit of organized matter, say an atom, once turned into energy, releases a huge increase in entropy. Infodynamics obeys the properties of the speed of light (which is subject of debate) as the limit of which information can travel in any form, however, information may travel or be processed in parallel near the upper limits of the speed of light (speeds very close to or at the speed of light are subject to debate). It is currently up for debate as to if gravity decreases or increases entropy of its local and overall systems. In fact, the theories regarding entropy hold that there is no true isolated system at all. However, infodynamics is observed on mental and social levels which go beyond the parameters of practical physics, such as human imagination, emotions, creativity, and culture. Information is able to skip across systems and be recorded/stored (temporarily because it is subject to inherent entropy) without loosing integrity, something that energy cannot do (when heat is stored, it moves toward equilibrium).

PorMansor also asserts that not only is the entire universe made of information (lack there of), yet the human brain is entirely an informational entity resulting in the mind, spirituality, culture, and essence of humanity. Such trends towards stabilization may someday counterbalance the overall entropic value of the universe and thereby spacetime, perhaps drastically altering the fate of even the universe itself as in Ray Kurzweil's idea of the technological singularity.

"It is time we value information over energy, for it delegates how energy is used over time." Ray R. PorMansor


  • Aunger R. (2002). The Electric Meme: A New Theory of How We Think. New York, NY: The Free Press.
  • Dawkins, R. (1976). The Selfish Gene. Oxford: University Press.
  • PorMansor R. R. (2009). Infodynamics: Examining Psychological Phenomena from an Information Theory Perspective. Currently in publication process. Psychhealth, CA.


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