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It's On with Alexa Chung was an American live interactive entertainment, music, talk, and variety program that debuted June 15, 2009, on MTV. During its first season, it aired Mondays through Thursdays from 12 Noon to 1 PM (ET/PT). The show returned for a second season on October 19, 2009, airing from 3:30 PM to 4 PM (ET/PT). ^[1]. On December 10, 2009, MTV announced that the network would not be bringing the show back after its December 17 finale.

Details

The series, designed to be a mash-up of television and web content, hosted by British model-turned-television personality Alexa Chung, will feature and showcase live music performances, celebrity appearances and interviews, the latest videos and spotlight content from social networking sites such as Facebook and Twitter, all designed to reach a young audience who have moved to these websites and other outlets. It is also a "successor" to MTV's Total Request Live, and is hoping to use Chung's profile as a model and television presenter to help promote this program as a way to bring younger viewers back to television^[2]. Chung commented about hosting a show that will air weekdays at 12 Noon, "I'm used to being on the hangover slot," refering to "Popworld," her former Sunday morning hosting gig on the UK's Channel 4.

According to the show's executive producer Corin Nelson, the show will make use of Twitter and Facebook in order to "make sure there aren't a lot of layers of filters so people feel like they're part of the audience". Nelson gives examples such as using viewers' Facebook profiles as song lyrics and allowing viewers to ask questions to celebrities via Twitter.^[3]

References

External links

• Official website