On July 19, 2009 a viral video called JK Wedding Entrance Dance was uploaded to YouTube that received significant media attention, using "Forever" by Chris Brown as the song for the wedding march.[1][2] The wedding was between Jill Peterson and Kevin Heinz.[3]
In its first 48 hours, the video was viewed over 3.5 million times.[4] As of February 2010, the original upload of the video has been viewed over 42 million times[5] and was the 3rd most popular video on YouTube in 2009.[6]
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The video begins with ushers closing the church doors with everything appearing normal, getting ready for the start of a wedding. "Forever" by Chris Brown then begins to play. To the surprise of the audience, the ushers, groomsmen and bridesmaids then progressively dance down the aisle, culminating in the groom, Kevin Heinz, tumbling through the group. Ultimately, Jill Peterson dances down the aisle, eventually met by her husband-to-be. According to Jill, "[they practiced for] an hour and a half" before the ceremony.[7]
The wedding occurred on June 20, 2009 at Christ Lutheran Church, in Saint Paul, Minnesota, across from the state capitol building.[8] The video was posted on YouTube a month after the wedding at the request of the bride's father who wanted to share it with relatives who weren't there.
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On July 26, 2009 sales of Chris Brown's 2008 song "Forever" reached number 4 on iTunes and number 3 on Amazon.com as a result of the post.[9][10]
Jill told Good Morning America "I grew up dancing and I danced in college. It was something I always wanted to do. I wanted to dance in on the wedding. And Kevin jumped in on board."[1]
The couple appeared on The Today Show on July 25, 2009 to talk about the video.[11] The entire wedding party re-created the wedding entrance dance on stage live on the same day[12] as Kevin Heinz's original YouTube clip became a worldwide sensation with over 6.6 million hits, over 36,000 top ratings and overwhelmingly positive comments by Sunday, July 26, 2009. The video has been viewed over 40 million times[13]
In Australia, the remaining contestants plus guests recreated the wedding dance on Dancing with the Stars.[14]
The wedding dance was recreated in the "Niagara" episode of U.S. TV series The Office. All main characters, except the bride and groom themselves, participated in the dance down the aisle.[15]
In The Netherlands the JK Wedding Dance was performed by two retired Dutch TV-stars in a competition called 'Let's Dance' to raise money for a charity supporting research on children's cancer.[16]
Due to the controversy regarding Chris Brown, the couple set up a charitable contribution effort on their website for donating funds to the Sheila Wellstone Institute, an organization whose efforts are to end domestic violence. Two months after the appearance of the video, donations had reached $16,000.[17] Total donations were at $26,802 by 1,010 donors as of December 1, 2009.
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