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JetLite
IATA
S2
ICAO
RSH
Callsign
LITE JET
Founded 1991
Hubs
Secondary hubs
Focus cities
Frequent flyer program Jet Privilege
Fleet size 19 (+ 9 orders)
Destinations 30
Company slogan Emotionally Yours
Parent company Tailwinds Limited
Headquarters Mumbai, India
Key people Subrata Roy (Founder)
Naresh Goyal (Owner)
Website www.jetlite.com

JetLite, formerly Air Sahara, is an airline based in Mumbai, India.[1] owned by Jet Airways, the airline operates scheduled services connecting metropolitan centres in India, it operates 110 flights daily. The airline also provides helicopters which are available for charter services and aerial photography[2].

Contents

History

The airline was established on 20 September 1991 and began operations on 3 December 1993 with two Boeing 737-200 aircraft as Sahara Airlines. Initially services were primarily concentrated in the northern sectors of India, keeping Delhi as its base, and then operations were extended to cover all the country. Sahara Airlines was rebranded as Air Sahara on 2 October 2000, although Sahara Airlines remains the carrier's registered name. On 22 March 2004 it became an international carrier with the start of flights from Chennai to Colombo. It is part of the major Sahara India Pariwar business conglomerate. The uncertainty over the airline's fate has caused its share of the domestic Indian air transport market go down from approximately 11% in January 2006 to a reported 8.5% in April.

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Buyout by Jet Airways

Jet Airways announced its first takeover attempt on 19 January 2006, offering US$500 million (2000 crore rupees) in cash for the airline.[3] Market reaction to the deal was mixed, with many analysts suggesting that Jet Airways was paying too much for Air Sahara. The Indian Civil Aviation Ministry gave approval in principle, but the deal was eventually called off over disagreements over price and the appointment of Jet chairman Naresh Goyal to the Air Sahara board. Following the failure of the deal, the companies filed lawsuits seeking damages from each other[4]

A second, eventually successful attempt was made on 12 April 2007 with Jet Airways agreeing to pay 1,450 crore rupees ($340 million). The deal gave Jet a combined domestic market share of about 32%.[5]

On 16 April Jet Airways announced that Air Sahara will be renamed as JetLite.[1] The takeover was officially completed on 20 April, when Jet Airways paid Rs. 400 crore.

Jetlite has been repositioned as a value carrier offering attractive low fares. It stopped offering complimentary food on board and now offers it for purchase separately. Jet Airways has withdrawn from many of its routes and has replaced it with Jetlite operations to compete with full service carriers operating on those sectors.

Former Air Sahara Logo
Old JetLite Logo

Destinations

JetLite serves the following services (as of January 2010[6])

Nepal
India
Sri Lanka

Fleet

Jet Lite's fleet consists of the following aircraft families as of February 2010:

JetLite Fleet[7]
Aircraft In Service Orders Passengers
(Business/Economy)
Notes
Boeing 737-700 7 144 (0/144)
149 (0/149)
136 (8/128)
All 7 dry leased
Boeing 737-800 7 9 186 (0/186) 6 dry leased
Bombardier CRJ-200ER 5 50 (0/50) All 7 dry leased
Total 19 9[8]

JetLite also operates Helicopters on non-scheduled routes.

In-flight services

JetLite offers a buy on board service called ByteLite, offering food for purchase.[9]

Incidents and accidents

On 8 March 1994, a Boeing 737-2R4C (registered VT-SIA) was engaged in a training flight with an instructor and 3 trainee pilots. Five circuits and landings were completed uneventfully and during the sixth touch-and-go exercise, after the take off from runway 28 of Indira Gandhi International Airport, the aircraft made a left turn and crashed at the International Terminal Apron. The wreckage of aircraft hit an Aeroflot Ilyushin Il-86 aircraft parked on Bay No. 45 as a result of which it also caught fire. Two Aeroflot employees, a Russian ground engineer and an airport worker were killed on the ground. The accident occurred due to application of wrong rudder by trainee pilot during engine failure exercise. Capt. did not guard/block the rudder control and give clear commands as Instructor so as to obviate the application of wrong rudder control by the trainee pilot[10].

See also

References

  1. ^ a b Jet renames Air Sahara 'Jetlite' Rediff.com, 16 April 2007
  2. ^ name="FI">"Directory: World Airlines". Flight International: pp. 65–66. 2007-03-27. 
  3. ^ Sify.com
  4. ^ BBC News
  5. ^ [1] [in.ibtimes.com]
  6. ^ JetLite - Network
  7. ^ JetLite - Aircraft Fleet Information
  8. ^ [2]
  9. ^ "ByteLite." JetLite. Retrieved on 26 August 2009.
  10. ^ [3]

External links


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