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James R. "Jim" Lites (Born in 1953 in Pentwater, Michigan) is an American sports executive who currently serves as President of Hicks Sports Marketing Group. He was formerly the president of the Dallas Stars of the NHL, and president of the Texas Rangers of Major League Baseball, all of which are holdings of Tom Hicks.

Lites had previously served as an executive in the front office of the Detroit Red Wings during the 1980s. He was instrumental in bringing Czech defector Petr Klima to the NHL.

Lites holds a bachelors degree from the University of Michigan and a law degree from Wayne State University Law School.

Hicks Sports Marketing Group

The Dallas Stars had a mediocre start to the 2007–2008 NHL season, initially going 7–7–3. On November 13, 2007, after a meltdown by the team in Los Angeles (losing 6–5 in OT after leading 4–0 with 7 minutes remaining in the game, Lites dismissed General Manager Doug Armstrong, and replaced them with the tandem of Brett Hull and Les Jackson.

The next day, team owner and chairman Tom Hicks reassigned Lites to head Hicks Sports Marketing Group. Lites will oversee the sponsorship and marketing of the Dallas Stars, Texas Rangers, Liverpool Football Club and Mesquite Championship Rodeo.

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Sporting positions
Preceded by
Tom Schieffer
Texas Rangers President
2001–2005
Succeeded by
Michael Cramer

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