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From Wikipedia, the free encyclopedia is a website primarily focused on the film industry. was started in 1998 by Berge Garabedian (aka JoBlo), a movie reviewer who is known for critiquing movies from the perspective of an average movie-goer. The website's name is, in fact, a play on the term Joe Shmoe, and registered users of the website are known as 'schmoes'. In addition to JoBlo's own reviews, the site also features, but is not limited to: movie trailers, film scripts, previews of upcoming movies, screensavers, desktop wallpaper, interviews with celebrities, and a message board. This is in addition to its daily news articles and “DVD Clinic” featuring thousands of DVD reviews, DVD release dates and latest digital news items. The site also includes a sub-site called “Arrow in the Head”, which is run by The Arrow aka John Fallon, and focuses on horror movies including daily news updates, reviews and commentary.

The web site has received notability over the years. It was referenced in Entertainment Weekly as one of their "25 favorite online entertainment sites"[1] and Garabedian is quoted in publications such as USA Today.[2]

In 2001, the site started holding an annual award's presentation for films that were most enjoyed by its visitors. These became known as "The Golden Schmoes".[3] Often the winners of these awards were films that had large fan-bases, but limited critical praise.

A book, Presents... the 50 Coolest Movies of All Time[4] was released in 2002 featuring a foreword by film director Kevin Smith, and in-depth reviews of fifty select titles.


  1. ^ Kohn, Eric (2006-06-16). "Bookmark This Page! | News".,,1204068,00.html. Retrieved 2010-03-11. 
  2. ^ "Web abuzz with apes, a mummy and Spidey". Usatoday.Com. 2001-03-07. Retrieved 2010-03-11. 
  3. ^ "The 2009 Movie Awards aka The Golden Schmoes!". Retrieved 2010-03-11. 
  4. ^ Garabedian, Berge (2002). Presents... The 50 Coolest Movies of All Time. Quiet Storm Books. ISBN 978-0971429666. Retrieved 10 March 2010. 

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