John Frum (or Jon Frum, or John From) is a figure associated with cargo cults on the island of Tanna in Vanuatu. He is depicted as an American World War II serviceman, who will bring wealth and prosperity to the people if they follow him. He is sometimes portrayed as black, sometimes as white; from David Attenborough's report of an encounter: "'E look like you. 'E got white face. 'E tall man. 'E live 'long South America."[1]
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The religion arose in the 1930s, when Vanuatu was known as the New Hebrides. It is not known whether it arose spontaneously or was deliberately created; nor is it clear whether an individual named "John Frum" existed. The name is sometimes considered a corruption of "John from (America)", which the natives heard from US GIs during World War II.[1][2] The surname Frum is rare in the English-speaking world; it does not appear at all in either the 1851 or 1901 censuses of the United Kingdom,[3] although there may have been a John "Frumm" or "Frumme" or "Fromme," which are common German and Jewish family names (the name frum can be roughly translated as devotional or religious).
Some people living around Sulphur Bay on Tanna revere a god named Kerapenmun associated with the extinct volcano Mount Tukosmeru; the attributes of this god likely influenced the development of the John Frum movement. A native named Manehivi, under the alias of Jon Frum, began the cult by appearing among people and making promises of houses, clothes, food, and transport.[4] He promised the dawn of a new age, in which all white people, including missionaries, would leave the New Hebrides (as they were then known), and that the native Melanesians would gain access to the material wealth which white people enjoyed. For this to happen, the people of Tanna should reject all aspects of European society (money, Western education, Christianity, work on copra plantations) and return to traditional kastom (a word for native Tannese customs).
In 1941, followers of John Frum rid themselves of their money in a frenzy of spending, left the missionary churches, schools, villages and plantations, and moved further inland to celebrate traditional custom through feasts, dances and rituals. The movement gained popularity in the 1940s when some 300,000 American troops established themselves in Vanuatu.[5] Followers of John Frum built symbolic landing strips to encourage American aeroplanes to land and bring them "cargo". In 1957, a leader of the John Frum movement, Nakomaha, created the "Tanna Army", a non-violent, ritualistic organisation which organised military-style parades, their faces painted in ritual colours, and wearing white t-shirts with the letters "T-A USA" (Tanna Army USA). This parade still takes place every year on February 15.
The cult is still active today. The followers believe that John Frum will come back on a February 15 (the year of his return is not known), a date which is observed as "John Frum Day" in Vanuatu.
In the late 1970s, John Frum followers opposed the imminent creation of an independent, united nation of Vanuatu. They objected to a centralised government which they feared would favour Western "modernity" and Christianity, felt to be detrimental to local customs. The John Frum movement has its own political party, led by Song Keaspai. On John Frum Day in February 2007, the John Frum Movement celebrated its 50th anniversary. Chief Isaak Wan Nikiau, its leader, was quoted by the BBC from years past as saying that John Frum was "our God, our Jesus," and would eventually return.[6]
Prince Philip, Duke of Edinburgh, is also worshipped in Vanuatu by cargo cult followers, the Prince Philip Movement, following a royal visit to the area in 1974.[1] He is now regarded as the head of the cargo suppliers.
   | The last cargo cult - nthposition online magazine: The last cargo cult |
| | In John They Trust - In John They Trust | People & Places | Smithsonian Magazine |
| | The Cargo Cults of Tanna Island - Vanuatu Travel Guide, South Pacific Islands |
| | title=Vanuatu - BBC NEWS | Asia-Pacific | Vanuatu cargo cult marks 50 years |
| | BBC Report on the 50th Anniversary of the John Frum cult - PRI's The World |
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