John Slabyk was the Art Director/Creative Director for Barack Obama's 2008 campaign for President of the United States.[1][2][3][4]
Prior to joining the Obama campaign, Slabyk worked as a Senior Art Director and Graphic Designer for various design firms and advertising agencies in Chicago, such as Ogilvy & Mather, FCB (now Draftfcb), and Leo Burnett Worldwide. He also co-founded celsiusDesign, a branding & design agency, with friend and design partner, Shane Parrish.
John originally gained notoriety in 2003 with a public proposal, known as The New Blue & Gold Project, to rebrand the Buffalo Sabres by modernizing their original identity (introduced in 1970). The proposal, fueled through a grassroots movement, gained much attention from Sabres fans, especially after the team released a controversial new identity which returned the team to their original blue & gold, but replaced the crest with a new stylized yellow bison, which eventually earned the nickname "Buffaslug".[5]
  | , fan-created support website - Sabres, Not Slugs - Change the Logo |
| | Brand Obama, a leader in the image war - International Herald Tribune - The New York Times > Log In |
| | celsiusDesign - celsiusDesign __________________________ °C |
| | , New Blue and Gold Project - Buffalo Sabres . The New Blue and Gold Project . by John Slabyk |
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