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Johnnie Walker
Johnnie Walker logo.png
Type Scotch Whisky
Manufacturer Diageo
Country of origin Scotland
Introduced 1820: Grocery store
1865: Scotch blending
Discontinued White Label
Variants Red Label, Black Label, Swing, Green Label, Gold Label, Blue Label
Related products Ballantine's, Chivas Regal, Cutty Sark, Dewar's, Vat 69
.Johnnie Walker is a brand of Scotch Whisky owned by Diageo and produced in Kilmarnock, Ayrshire, Scotland.^ Johnnie Walker helps Diageo's profit .
  • £1bn Johnnie Walker helps Diageo's profit - Scotsman.com Business 31 January 2010 13:11 UTC business.scotsman.com [Source type: News]

^ ABOUT JOHNNIE WALKER(R) Johnnie Walker(R) is the world's most powerful whisky brand.
  • Johnnie Walker Strides in New Jersey - HispanicBusiness.com 31 January 2010 13:11 UTC www.hispanicbusiness.com [Source type: News]

^ Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Ayrshire, Scotland.
  • What is johnny walker | ChaCha Answers 31 January 2010 13:11 UTC www.chacha.com [Source type: General]

.It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.^ ABOUT JOHNNIE WALKER(R) Johnnie Walker(R) is the world's most powerful whisky brand.
  • Johnnie Walker Strides in New Jersey - HispanicBusiness.com 31 January 2010 13:11 UTC www.hispanicbusiness.com [Source type: News]

^ Johnnie Walker is sold in just about every country, with annual sales of more than 130 million bottles.
  • So, what exactly does a Scotch blender do, anyway? A Q&A with Johnnie Walker's Andrew Ford | Daily Dish | Los Angeles Times 31 January 2010 13:11 UTC latimesblogs.latimes.com [Source type: General]

^ He's one of four blenders who work with master blender Jim Beveridge at the world's most widely distributed brand of blended Scotch whisky.
  • So, what exactly does a Scotch blender do, anyway? A Q&A with Johnnie Walker's Andrew Ford | Daily Dish | Los Angeles Times 31 January 2010 13:11 UTC latimesblogs.latimes.com [Source type: General]

[1]

Contents

History of Johnnie Walker

.Originally known as Walker's Killme Whisky, the Johnnie Walker brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland.^ ABOUT JOHNNIE WALKER(R) Johnnie Walker(R) is the world's most powerful whisky brand.
  • Johnnie Walker Strides in New Jersey - HispanicBusiness.com 31 January 2010 13:11 UTC www.hispanicbusiness.com [Source type: News]

^ Johnnie Walker scotch whisky : .
  • A Alternative Whisky Academy guide to whisky, whiskey and bourbon around the world. - Johnnie Walker Scotch Whisky ( Johnny Walker ) 31 January 2010 13:11 UTC www.awa.dk [Source type: General]

^ About Johnnie Walker(R): Johnnie Walker(R) is the world's most powerful whisky brand.
  • Johnnie Walker(R) Blue Label(R) Celebrates 35 Under 35 -- re> NEW YORK, Oct. 4 /PRNewswire-FirstCall/ -- 31 January 2010 13:11 UTC www.prnewswire.com [Source type: General]

.The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the scotch as a popular brand.^ The brand became popular, but it was his son Alexander Walker who was largely responsible for establishing the whisky as a widely popular brand.
  • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

^ Alexander, with the help of his son, Alexander Walker II, established the brand and greatly increased its popularity.
  • Johnnie Walker - Buy Johnnie Walker Whiskies Online - Master of Malt 31 January 2010 13:11 UTC www.masterofmalt.com [Source type: General]

^ His whiskies were very popular and following his death in 1857, the company was passed down to his son, Alexander Walker.
  • Johnnie Walker - Buy Johnnie Walker Whiskies Online - Master of Malt 31 January 2010 13:11 UTC www.masterofmalt.com [Source type: General]

.Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.^ With John Walker running the company, whiskey sales accounted for 8% of the company's revenue, however when Alexander was preparing to hand the company to his own sons to run, sales of the Scotch whiskey accounted for 90-95 percent of the revenue.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ His whiskies were very popular and following his death in 1857, the company was passed down to his son, Alexander Walker.
  • Johnnie Walker - Buy Johnnie Walker Whiskies Online - Master of Malt 31 January 2010 13:11 UTC www.masterofmalt.com [Source type: General]

^ What The Distillery Says: Johnnie Walker Blue Label Scotch whisky has been created by our master blender in the style pioneered by John and Alexander Walker to evoke the authentic, powerful character and flavour of a traditional 19th Century blend.
  • Chivas v. Johnnie « Whisk(e)y Apostle 31 January 2010 13:11 UTC whiskeyapostle.com [Source type: General]

[2]
.Prior to 1860 it was illegal to sell blended whisky.^ Johnnie Walker Red Label - a premium blend of grain whisky and malt whisky, it is the best selling whisky made by Johnnie Walker and the only one marketed with mixing in mind.
  • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

^ Originally illegal prior 1860; Alexander, John’s son produced Walker’s Old Highland their first blended whiskey in 1865 Johnnie Walker Images Powered by Flickr and Google .
  • Johnnie Walker 31 January 2010 13:11 UTC www.mahalo.com [Source type: General]

^ Before 1860, it was prohibited to sell blended whisky (blended whisky being malt and grain mixed together).
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

[3] .During that time John Walker sold a number of whiskies — notably his own Walker’s Kilmarnock.^ In 1820, Scotsman John Walker sold the family farm and opened a grocery store in the town of Kilmarnock .
  • Whisky, whiskey, whiskies everywhere: Johnnie Walker Black Label (part I of II) 31 January 2010 13:11 UTC www.examiner.com [Source type: General]

^ Johnnie Walker Scotch Blue Label 750ml Originally known as Walkers Kilmarnock Whisky, the brand is a legacy left by John Johnnie ...
  • Johnnie Blue: Price Finder - Calibex 31 January 2010 13:11 UTC www.calibex.com [Source type: General]

^ Around 700 jobs will go as the Johnnie Walker plant in Kilmarnock - which has been producing whisky since 1820 - closes.
  • Diageo launch Johnnie Walker ‘heritage’ whisky while planning plant closure | The Sun |Home Scotland|Scottish News 31 January 2010 13:11 UTC www.thesun.co.uk [Source type: General]

.In 1865 John’s son Alexander produced their first blend, Walker’s Old Highland.^ Originally illegal prior 1860; Alexander, John’s son produced Walker’s Old Highland their first blended whiskey in 1865 Johnnie Walker Images Powered by Flickr and Google .
  • Johnnie Walker 31 January 2010 13:11 UTC www.mahalo.com [Source type: General]

^ John's son Alexander, in 1865, produced their first blended whisky and called it Walker's Old Highland.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Johnnie Walker is a blended scotch whiskey that has been around since 1865, when it was Walker's Old Highland.
  • Mad Men Mondays: Johnnie Walker Red | My Wine Education 31 January 2010 13:11 UTC www.wine-girl.net [Source type: General]

.Alexander Walker first introduced the iconic square bottle in 1870. This meant fewer broken bottles and more bottles fitting the same space.^ The iconic square bottle started circulation in 1870.
  • Johnnie Walker 31 January 2010 13:11 UTC www.mahalo.com [Source type: General]

^ Square bottle introduced .
  • Johnnie Walker 31 January 2010 13:11 UTC www.diageo.com [Source type: General]
  • Johnnie Walker 31 January 2010 13:11 UTC www.diageo.dk [Source type: General]
  • Johnnie Walker 31 January 2010 13:11 UTC www.diageo.se [Source type: General]

^ The iconic Johnnie Walker bottle was first introduced in 1870.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

.The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees.^ The label, which is applied at an angle of 24 degrees is also another highly identifiable characteristic.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Some people think that the price point of Blue Label is a rip off, while others see that it represents something more than just the liquid in the bottle.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

^ Call me crazy, but I doubt other customers are beating down the door for small bottles of Blue Label.
  • Johnnie Walker Blue 375ml - Spirits - Chowhound 31 January 2010 13:11 UTC chowhound.chow.com [Source type: FILTERED WITH BAYES]

.The angled label means the text on the label could be made larger and more visible.^ By 1920 and the end of the First World War, White Label had been retired so the company could pursue more upscale and discerning consumers.
  • Johnnie Walker Blended Scotch Whisky 31 January 2010 13:11 UTC www.whisky.com [Source type: General]

[4]
.From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the colour names.^ From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the color theme.
  • georgiandaily.com - Johnnie Walker ‘got plans’ for Georgia 31 January 2010 13:11 UTC georgiandaily.com [Source type: News]

^ Throughout 1906-1909, John's grandsons including George and Alexander II broadened the line of Scotch whiskey and implemented the color names.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ The color names were introduced between 1906 and 1909 when John’s grandsons, George and Alexander II, expanded the line and hired a managing director by the name of James Stevensons.
  • Johnnie Walker 31 January 2010 13:11 UTC www.mahalo.com [Source type: General]

.In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts.^ In the year 1908, while serving as Manging Director, James Stevenson, performed some re-branding.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts.
  • Johnnie Walker Excelsior & Deco - Whisky.com Forum - Questions About Whisky 31 January 2010 13:11 UTC www.whisky.com [Source type: FILTERED WITH BAYES]

^ In 1908, the Johnnie Walker name was introduced to the product when the Managing Director, James Stevenson re-branded the range.
  • Johnnie Walker - Buy Johnnie Walker Whiskies Online - Master of Malt 31 January 2010 13:11 UTC www.masterofmalt.com [Source type: General]

.The whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky.^ Online petition - Save Johnnie Walker's link to Kilmarnock and 700 jobs " readonly="true" onclick="this.select();" /> Join Now Quick Search .
  • Save Johnnie Walker's link to Kilmarnock and 700 jobs Petition 31 January 2010 13:11 UTC www.gopetition.com [Source type: News]

^ Like this One • From WineChateau.com • In this Price Range (around $134) Related Searches: • johnny walker whisky blue label • johnny walker gold .
  • Johnny Walker Whisky - Wine - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

^ Johnnie Walker Scotch Whisky .

.In addition, the slogan, "Born 1820 – Still going Strong!"^ Born 1820 - Still Going Strong .
  • Racing - Johnnie Walker 31 January 2010 13:11 UTC www.newsguide.us [Source type: General]

^ In 1908 "Born 1820 – Still Going Strong" appeared on JOHNNIE WALKER® advertising material.
  • Johnnie Walker Unveils Ultra Deluxe Whisky in Europe & the Americas 31 January 2010 13:11 UTC www.diageo.com [Source type: General]

^ The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today.
  • Johnnie Walker Blended Scotch Whisky 31 January 2010 13:11 UTC www.whisky.com [Source type: General]

was created, along with the .Striding Man, a figure used in their advertisements for around fifty years.^ Additionally, the Striding Man figure was first used.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Originally known as the "Regency Buck," the iconic figure underwent a name change to become "The Striding Man."
  • Johnnie Walker Articles - Slashfood 31 January 2010 13:11 UTC www.slashfood.com [Source type: General]

^ The Johnnie Walker Red and Black label introduced in 1909 the same year that Tom Browne draws the first Striding Man figure.

.Johnnie Walker White was dropped during World War I.^ Instead, the Johnnie Walker brand is one of the most recognized in the world, with contracted distilleries throughout Scotland.
  • God Bless Blending Johnnie Walker | In Good Spirits | Midweek.com 31 January 2010 13:11 UTC www.midweek.com [Source type: FILTERED WITH BAYES]

^ Would anybody have suspected that this harmless war-anecdote exemplifies the Coca-Cola Company's dual roles during the Second World War?
  • The Coca-Cola Company Under the Nazis 10 February 2010 13:34 UTC xroads.virginia.edu [Source type: FILTERED WITH BAYES]

^ ABOUT JOHNNIE WALKER(R) Johnnie Walker(R) is the world's most powerful whisky brand.
  • Johnnie Walker Strides in New Jersey - HispanicBusiness.com 31 January 2010 13:11 UTC www.hispanicbusiness.com [Source type: News]

.In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth.^ Johnnie Walker launches "Crossroads" ad .
  • Johnnie Walker 'the man who walked around the world' by BBH London - view ad creative on Campaign 31 January 2010 13:11 UTC www.campaignlive.co.uk [Source type: FILTERED WITH BAYES]

^ Swing (so named for the rocking motion of the bottle when pushed) has a rich ...
  • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

^ The Johnnie Walker White line of Scotch whiskey was discontinued during World War I and the Johnnie Walker Swing line was added by Alexander II. .
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997.
.Johnnie Walker continues to be blended in Kilmarnock, with a large plant just north of the town's railway station.^ Johnnie Walker was a grocer in Kilmarnock in the 1820's.
  • Johnnie Walker Gold Label : Read reviews and compare prices at Ciao.co.uk 31 January 2010 13:11 UTC www.ciao.co.uk [Source type: General]

^ The company owns a large plant north of the town's railway station.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Currently, Johnnie Walker Scotch Whisky continues to be blended in Kilmarnock.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

.The historic bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.^ The historic bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.
  • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

^ On Strand Street and John Finnie Street, the historic warehouses and company offices are still present.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ A car drives past the Coca Cola warehouse on South Main Street, which company officials say will close.
  • Coca-Cola closing down distribution center | Salisbury, NC - Salisbury Post 10 February 2010 13:34 UTC www.salisburypost.com [Source type: News]

.On 1st July 2009, Bryan Donaghey, Diageo Managing Director for Global Supply Scotland, announced that Diageo intended to cease production of Johnnie Walker Whisky at the historic plant in Kilmarnock.^ The brand Johnnie Walker is a Scotch whisky that is produced in Kilmarnock, Ayrshire, Scotland.
  • Johnnie Walker 31 January 2010 13:11 UTC www.mahalo.com [Source type: General]

^ Johnnie Walker scotch whisky : .
  • Johnnie Walker (Johnny Walker) Scotch whisky A W A review and information 31 January 2010 13:11 UTC www.awa.dk [Source type: General]

^ Johnnie Walker is owned by Diageo and produced in Kilmarnock, Ayrshire, Scotland.
  • georgiandaily.com - Johnnie Walker ‘got plans’ for Georgia 31 January 2010 13:11 UTC georgiandaily.com [Source type: News]

.Under a restructuring program across Scotland, production would be moved from the brand's original home to Diageo plants in Leven, Fife and Shieldhall, Glasgow.^ Around 80% of the brand's volume is bottled at Diageo's Shieldhall packaging plant in Glasgow.
  • Johnnie Walker whisky to end 189-year link with Kilmarnock | Business | guardian.co.uk 31 January 2010 13:11 UTC www.guardian.co.uk [Source type: News]

^ Unite has already supported a march and rally involving around 20,000 people for Diageo workers fighting to keep their jobs after the company announced 900 job cuts across plants in Scotland including the historic Johnnie Walker packaging plant in Kilmarnock and Port Dundas distillery in Glasgow.
  • Johnnie don’t Walker out on Kilmarnock - keep Diageo jobs in Scotland 31 January 2010 13:11 UTC www.unitetheunion.com [Source type: General]

^ Originally known as Walkers Kilmarnock Whisky, the brand is a legacy left by John Johnnie Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland.
  • Johnnie walker Liquor, Spirits & Beers at bizrate - Shop online for Gifts, Flowers & Food. Compare Prices and Read Consumer Reviews 31 January 2010 13:11 UTC www.bizrate.com [Source type: General]

The Johnnie Walker plant, the largest employer in the town of Kilmarnock, is intended to close its doors by the end of 2011.
.News of the planned closure has had widespread media attention and condemnation from MPs, celebrities, as well as the townsfolk of Kilmarnock and whisky drinkers all around the world.^ Cities around the world prepare to celebrate the New Year .
  • [BOT] Plans for coca-leaf drink 'Coca Colla' 10 February 2010 13:34 UTC drugpolicycentral.com [Source type: News]

^ It was originally known as Extra Special Old Highland Whisky, and was introduced as Red LabelO in 1909 to suit a new generation of whisky drinkers.
  • Blue Johnny Walker - Compare Prices on Blue Johnny Walker at Become.com 31 January 2010 13:11 UTC www.become.com [Source type: General]

^ Although, maybe all the press around it hasn't really done that much damage, maybe whisky drinkers are fickle and don't care or do care but it won't affect their buying habbits...
  • AdFreak: A stroll through history with Johnnie Walker 31 January 2010 13:11 UTC adweek.blogs.com [Source type: FILTERED WITH BAYES]

.Following the decision, a public campaign started to persuade Diageo as a company to reverse this decision.^ As many of you should know, starting from 1931, the Coca Cola Company has used Santa Claus as testimonial for their winter campaigns.
  • 20 vintage Santa Claus illustrations by Coca-Cola :: koikoikoi.com - Visual Arts Magazine, graphic design, illustration, photography, interviews, inspiration, tutorials 10 February 2010 13:34 UTC koikoikoi.com [Source type: FILTERED WITH BAYES]

^ Ensuing protests and torrents of negative publicity greeted "New Coke" and resulted in the decision to reverse policy and retain "Classic Coke."

^ And Johnnie Walker workers I spoke to also endorsed our message that a plan of decisive action will now need to be considered if the monumental public support is not to be ignored by Diageo.

However on 9th September 2009 Diageo stated that they intended to press ahead with the move away from Kilmarnock and that the matter was "closed".[5]

Blends

.For most of its history Johnnie Walker only offered a few blends.^ The ultimate Johnnie Walker blend.
  • DFS Galleria Bali - Johnnie Walker Blue Label Scotch Whisky 31 January 2010 13:11 UTC www.dfsgalleria.com [Source type: FILTERED WITH BAYES]

^ For most of its history Johnnie Walker was only offered a small number of...
  • Johnnie walker Liquor, Spirits & Beers at bizrate - Shop online for Gifts, Flowers & Food. Compare Prices and Read Consumer Reviews 31 January 2010 13:11 UTC www.bizrate.com [Source type: General]

^ Throughout most of the Johnnie Walker history, the company has only offered a relatively small number of blends.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

.In recent years there have been several special and limited bottlings.^ However in recent years, the company has grown the number of special and or limited bottlings.
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Special/limited bottlings .
  • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

^ Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of last year’s earthquake in Abruzzo, Italy.
  • Coca-cola ideas and trends - Page 10 February 2010 13:34 UTC www.psfk.com [Source type: General]

Standard blends

.
Black Label, Limited edition for team McLaren Mercedes
  • Red & Cola – a premix of Red Label and cola, sold in cans and bottles similar to beer.
  • Johnnie Walker Swing — supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth.^ Johnnie Walker Black Label 12 Year ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ JOHNNIE WALKER - Blue Label : 70cl Bottle Johnnie Walker Blue Label is their rarest blend.
    • JOHNNIE WALKER - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.co.uk [Source type: General]

    ^ We export 9.7 million casks of Johnnie Walker Red Label each year and 5.9 million of Johnnie Walker Black Label.
    • georgiandaily.com - Johnnie Walker ‘got plans’ for Georgia 31 January 2010 13:11 UTC georgiandaily.com [Source type: News]

    It was Alexander II’s last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay, and is "almost as sweet as a bourbon."[6]
  • Red Label — a blend of around 35 grain and malt whiskies. .It is intended for making mixed drinks.^ Blended scotch, like Johnny Walker Red, is a little less smooth but it combines better with other ingredients for making most mixed drinks.
    • Johnny Walker Red: Like Hanging Out With an Old Friend - Johnnie Walker Red Label Scotch - Viewpoints 31 January 2010 13:11 UTC www.viewpoints.com [Source type: General]

    [7] 80 proof. .40% ABV. According to William Manchester this was the favorite Scotch of Winston Churchill, who mixed it with soda.^ ABV. According to William Manchester this was the favorite Scotch of Winston Churchill, who mixed it with soda.
    • Mad Men Mondays: Johnnie Walker Red | My Wine Education 31 January 2010 13:11 UTC www.wine-girl.net [Source type: General]

    ^ Anecdotally, this was the favorite Scotch of Sir Winston Churchill.
    • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

    ^ The favourite Scotch of Sir Winston Churchill; a bottle of Johnnie Walker Black Label is the main feature of his painting 'Bottlescape'.
    • Johnnie Walker (Johnny Walker) Scotch whisky A W A review and information 31 January 2010 13:11 UTC www.awa.dk [Source type: General]
    • Johnnie Walker Black Label Scotch - WineGlobe.com 31 January 2010 13:11 UTC www.wineglobe.com [Source type: General]
    • A Alternative Whisky Academy guide to whisky, whiskey and bourbon around the world. - Johnnie Walker Scotch Whisky ( Johnny Walker ) 31 January 2010 13:11 UTC www.awa.dk [Source type: General]

    [8]
  • .
  • Black Label — a blend of about 40 whiskies, each aged at least 12 years.^ Johnnie Walker Black Label 12 Year ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ Johnnie Walker 12 Year Black Label Blended Scotch Whisky 1L .
    • Johnnie walker black Liquor, Spirits & Beers at bizrate - Shop online for Gifts, Flowers & Food. Compare Prices and Read Consumer Reviews 31 January 2010 13:11 UTC www.bizrate.com [Source type: General]

    ^ Johnnie Walker Black Label Anniversary 12 Year old .
    • Johnnie Walker Blue Label Scotch Whisky 750mL 31 January 2010 13:11 UTC www.wineglobe.com [Source type: General]
    • Johnnie Walker Black Label Scotch - WineGlobe.com 31 January 2010 13:11 UTC www.wineglobe.com [Source type: General]

    80 proof. 40% ABV.
Black Label, standard US edition in 750mL Bottle
.
Johnnie Walker Swing
  • Gold Label — a blend of over 15 single malts.^ Johnnie Walker Gold Label — a very rare blend of over 15 single malts, including the special and rare Clynelish malt.
    • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

    ^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
    • Johnny Walker Whisky - Wine - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]
    • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

    ^ Johnnie Walker Black Label 100 .
    • Johnnie Walker Black Label 100 | Gear Patrol 31 January 2010 13:11 UTC gearpatrol.com [Source type: FILTERED WITH BAYES]

    .It was derived from Alexander II's blending notes for a whisky to commemorate Johnnie Walker's centenary.^ Johnnie Walker scotch whisky : .
    • A Alternative Whisky Academy guide to whisky, whiskey and bourbon around the world. - Johnnie Walker Scotch Whisky ( Johnny Walker ) 31 January 2010 13:11 UTC www.awa.dk [Source type: General]

    ^ It was derived from grandson Alexander II's blending notes for a whisky to celebrate Johnnie Walker's centenary.
    • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

    ^ This whisky was derived from original blending notes of Sir Alexander Walker (Alexander Walker II), grandson of the company's founder.
    • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

    .His original efforts were thwarted by a shortage of these malts following World War I. Gold Label is commonly bottled at 15 or 18 years.^ The Gold Label is said to be around 18 years in age.

    ^ Walker's original efforts were terminated by a shortage of these type malts following World War I. Gold Label is frequently bottled at 15 or 18 years.
    • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

    ^ His original efforts were thwarted by a shortage of these malts following World War I. Gold Label is commonly bottled at 15 or 18 years.
    • Mad Men Mondays: Johnnie Walker Red | My Wine Education 31 January 2010 13:11 UTC www.wine-girl.net [Source type: General]

    80 proof. 40% ABV.
.
Johnnie Walker Green Label
  • Green Label — a vatted malt that is a blend of about 15 individual single malts, the signature malts being Talisker, Cragganmore, Linkwood, and Caol Ila – Aged 15 years.^ Green Label ($60) is actually a blend of 15-year-old Island and Speyside malt whiskies.
    • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

    ^ Johnnie Walker Gold Label — a very rare blend of over 15 single malts, including the special and rare Clynelish malt.
    • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

    ^ Johnnie Walker Black Label 12 Year ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    86 proof. .43% ABV. Previously sold under the name 'Pure Malt'.
  • Blue Label — Johnnie Walker's premium blend.^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
    • Johnny Walker Whisky - Wine - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]
    • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

    ^ Similar Johnnie Walker Red label...
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker Blue Label 2 page print ad Enlarge .
    • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

    .Every bottle is serial numbered and sold in a silk-lined box, accompanied by a certificate of authenticity.^ This unique characteristic comes packaged in silk lined box with certificate of authenticity.
    • Johnnie Walker Blue at The Intoxicologist 31 January 2010 13:11 UTC intoxicologist.net [Source type: General]

    ^ Every blue label bottle is serial numbered and sold in a silk-lined box, with a certificate of authenticity.
    • Johnnie Walker Scotch Whisky | Wine and Alcohol 31 January 2010 13:11 UTC www.wineandalcohol.com [Source type: General]

    ^ Every bottle is serial numbered and sold in a silk-lined box, accompanied by a certificate of authenticity.
    • Johnnie Walker, Distillery at Vintage Ads 31 January 2010 13:11 UTC vintage-ads.net [Source type: FILTERED WITH BAYES]

    .There is no age declaration for Blue Label, however, the owners of the plant state that it is aged no less than 20 years.^ Johnnie Walker Blue Label (with no age statement).
    • Chivas v. Johnnie « Whisk(e)y Apostle 31 January 2010 13:11 UTC whiskeyapostle.com [Source type: General]

    ^ Last year Russia became the first European country to import the "King George V" edition of Johnnie Walker Blue Label, which can go for up to $1,000.
    • Johnnie Walker Articles - Slashfood 31 January 2010 13:11 UTC www.slashfood.com [Source type: General]

    ^ An editorial comment advised that “the criticism for the moment must be muted.” No less than the Financial Times put forward the same line.
    • Closure of Johnnie Walker plants in Scotland will eliminate hundreds of jobs 31 January 2010 13:11 UTC www.wsws.org [Source type: News]

    80 proof. It is perhaps the most expensive blended Scotch on the market, fetching prices in upwards of $200 a bottle.
Johnnie Walker blends, by years of production, and from least expensive to most expensive.
Age 1865–1905 1906–1908 1909–1911 1912–1931 1932–1991 1992–1996 1997— Present
young
(blended)
Old Highland Johnnie Walker
White Label
Johnnie Walker
Premix / One
none given
(blended)
Special
Old Highland
Johnnie Walker
Red Label
12
(blended)
Walker’s
Old Highland
Extra Special
Old Highland
Johnnie Walker
Black Label
none given[6]
(blended)
Johnnie Walker
Swing
15
(vatted)
Johnnie Walker
Green Label
15/18
(blended)
Johnnie Walker
Gold Label
none given
(blended)
Johnnie Walker
Blue Label
Blue Label
Green Label box
Black Label box

Special/limited bottlings

.
  • "Johnnie Walker Black Label Anniversary Edition" 1908–2008 in two different Editions (every ~ $34)
  • Collectors Edition a collectors edition of 12 year old Black Label was released in limited amounts (~$43)
  • Millennium Edition – a collectors edition of 12 year old Black Label was released in limited amounts in the year 2000.(~$130 )
  • First bottling a very expensiv Black Label with the first bottling of the Barrel (~$250)
  • Deco – a very limited number of 350 ml bottles were produced in beautiful Art Deco-designed bottles, hence the name of this blend.
  • Premier – a blend aimed specifically at the Japanese market.
  • Swing Superior – a limited edition variety based on the Swing blend, marked by its distinctive golden label.^ Johnnie Walker Black whisky.
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker Black Label 12 Year ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ Johnnie Walker SWING alarm clock Asia Limited Enlarge .
    • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

    .86.8 proof.
  • 1939 Swing $1500
  • Celebrity
  • Johnnie Walker 1820 Decanter - A gift to employees to mark the 50 years of operation at the Kilmarnock distillery.
  • Liquer Whisky $1200
  • 21 year old – a rare aged variation of Gold Label.^ Johnnie Walker 15 Year Old .

    ^ Johnnie Walker Black whisky.
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker blue Label .

    .($1200)
  • Quest – a very special blend, rarer than Blue Label.^ The new blend uses peaty west coast whiskies to create a flavour that is more smoky than Johnnie Walker Black Label.
    • New whisky: Johnnie Walker “Double Black” | What Does John Know? 31 January 2010 13:11 UTC www.whatdoesjohnknow.com [Source type: FILTERED WITH BAYES]

    ^ Some people think that the price point of Blue Label is a rip off, while others see that it represents something more than just the liquid in the bottle.
    • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

    ^ Occasionally I have a sip of the blue, because of its smoothness, however I have to say that Black Label is the best Blend deluxe money can buy.
    • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

    .(~$500)
  • Honour – one of the most rare and most expensive blends of Johnnie Walker Scotch whisky.
  • Excelsior – a very rare double matured Scotch whisky, distilled in 1947, bottled in 1997. (~$1700)
  • Old Harmony – a rare blend marketed at the Japanese market.^ Johnnie Walker Black whisky.
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Home > Scotch-Blended > Johnnie Walker Red Label Scotch Whisky 750 ml .
    • SendLiquor.com - Scotch-Blended: Johnnie Walker Red Label Scotch Whisky 750 ml 31 January 2010 13:11 UTC www.sendliquor.com [Source type: General]

    ^ This is pretty normal for the Johnnie Walker line of scotch whiskies.

    Very expensive. .(~$850)
  • 15 year old Kilmarnock 400 Whisky – an extremely rare Gold Label blend bottled to mark the 400th anniversary of the granting of burgh status to Kilmarnock.^ Green Label ($60) is actually a blend of 15-year-old Island and Speyside malt whiskies.
    • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

    ^ Johnnie Walker 15 Year Old .

    ^ Gold Label ($85) is crafted from blend of 15 different whiskies, each aged at least 18 years.
    • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

    Released in 1992 in very limited amounts. .(~$850)
  • 150 years Anniversary 1820–1970 – the second most expensive of Johnnie Walker whiskies.^ Johnnie Walker Black whisky.
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker was a grocer in Kilmarnock in the 1820's.
    • Johnnie Walker Gold Label : Read reviews and compare prices at Ciao.co.uk 31 January 2010 13:11 UTC www.ciao.co.uk [Source type: General]

    ^ Johnnie Walker BLACK label Whisky...
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    .(~$2,000)
  • Blue Label 200th Anniversary – 2005 saw Johnnie Walker's extremely limited bottling of its ultimate blend.^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
    • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

    ^ Similar Johnnie Walker Red label...
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker Black Label 100 .
    • Johnnie Walker Black Label 100 | Gear Patrol 31 January 2010 13:11 UTC gearpatrol.com [Source type: FILTERED WITH BAYES]

    .A special release of cask strength Blue Label, in a special square Baccarat crystal decanter.^ A rare special edition of JW Blue Label, the world's most prestigious ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ A special coated black bottle of Johnnie Walker Black Label released to ...
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ This cask strength Johnnie Walker Blue Label commemorates the 200th birthday of the man himself, and comes packaged in a contemporary baccarat decanter - $3,200 .
    • Johnnie Walker Blended Scotch Whisky 31 January 2010 13:11 UTC www.whisky.com [Source type: General]

    .It is the most expensive Johnnie Walker product, selling recently for over $3,599.99 a bottle.^ Johnnie Walker's most prestigious whisky.
    • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

    ^ "Johnnie Walker sells in over 40 countries.
    • Cheap Asian whisky to overtake Johnnie Walker as biggest-selling brand - The Daily Record 31 January 2010 13:11 UTC www.dailyrecord.co.uk [Source type: News]

    ^ I recently bought a bottle of Johnnie Walker Gold Label at a duty free shop in Asia.
    • Johnnie Walker bottle cap - embarassing question - Spirits - Chowhound 31 January 2010 13:11 UTC chowhound.chow.com [Source type: FILTERED WITH BAYES]

    [1]
  • .
  • Blue Label 1805 – On July 25 2005, the makers of Johnnie Walker Blue Label celebrated the birth (200th Anniversary) of its founder with the release of just 200 bottles of a special edition blend, specially created by the Johnnie Walker Master Blender, Jim Beveridge.^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
    • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

    ^ Similar Johnnie Walker Red label...
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker Blue Label 2 page print ad Enlarge .
    • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

    None of the 200 bottles were made available for retail sale. .In recognition of John Walker’s entrepreneurial success in bringing whisky of the highest quality to the world, the bottles were presented to individuals deemed to have made the most significant contribution to modern life.^ Johnnie Walker Scotch Blue Label 750ml Originally known as Walkers Kilmarnock Whisky, the brand is a legacy left by John Johnnie ...
    • Johnnie Blue: Price Finder - Calibex 31 January 2010 13:11 UTC www.calibex.com [Source type: General]

    ^ John Walker made a name for himself by mastering the art of blending single malt whiskies from distilleries all across Scotland to create a very high quality whisky, much better than each of the single malt whisky.
    • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

    ^ Johnnie Walker Blue Label Authentic re-creation of an original 19th century blend available only to John Walker's most valued customers.
    • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

    .It is estimated that each bottle is valued at 30,000 USD.
  • Blue Label King George V Edition - 2007 To recreate the Johnnie Walker blending style from King George V era.^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
    • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

    ^ Similar Johnnie Walker Red label...
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ Johnnie Walker Blue Label 2 page print ad Enlarge .
    • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

    .King George V was the British monarch that first granted Johnnie Walker its Royal Warrant in 1934. Oak casks dating back to the last century were used to age the whisky, sourced from distilleries operating during the reign of King George V. Special packaging in crystal decanter accompanied by an individually numbered certificate of authenticity.^ Johnnie Walker Black whisky.
    • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

    ^ The whisky is made with the same techniques during the reign of King George V and features only whiskies from distilleries operating during that era.
    • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

    ^ The Johnnie Walker King George V Edition comes in a crystal decanter with an individually numbered certificate of authenticity.
    • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

    ($550)[2]
  • Johnnie Walker Blue Label Mini Blended Scotch Whisky - a very rare item that includes a hand blown nosing glass and sealed tasting notes and booklet on blue label whisky, $250

Marketing

.Every type of Johnnie Walker scotch has a different color as previously noted.^ Johnnie Walker Scotch Blue Label 750ml Originally known as Walkers Kilmarnock Whisky, the brand is a legacy left by John Johnnie ...
  • Johnnie Blue: Price Finder - Calibex 31 January 2010 13:11 UTC www.calibex.com [Source type: General]

^ Johnnie Walker Scotch Whiskey ad Enlarge .
  • johnnie walker, Collectibles, Clothing, Shoes Accessories. Great deals on eBay! 31 January 2010 13:11 UTC shop.ebay.com [Source type: FILTERED WITH BAYES]

^ The heritage of Johnnie Walker whiskies dates to 1820 when John Walker opened a small shop in Kilmarnock in Scotland and began selling Scotch Whisky.
  • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

.The purpose is to denote the different type of scotch and to position them to be used for different occasions.^ The sugars provide flavor, and if you use differing amounts pr different types of sweetener, the flavor will vary.

.For example, Johnnie Walker Blue Label is rare and expensive, and so it is intended to be used for special occasions.^ Johnnie Walker Blue (750mL) Johnnie Walker ` Blue Label is our rarest blend.
  • Johnnie Walker - Compare Prices, Reviews and Buy at NexTag - Price - Review 31 January 2010 13:11 UTC www.nextag.com [Source type: General]

^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Black Label 100 .
  • Johnnie Walker Black Label 100 | Gear Patrol 31 January 2010 13:11 UTC gearpatrol.com [Source type: FILTERED WITH BAYES]

Black Label, the most popular blend of Johnnie Walker, US edition in 750 ml bottle
.A key feature of every bottle of Johnnie Walker scotch is the Striding Man logo.^ Vintage Johnnie Walker Scotch whisky MAN advertising Enlarge .
  • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

^ Johnnie Walker NEON/Blacklight bottle!
  • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

^ Next we had a bottle of Green, Johnny Walkers single malt scotch.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

.It was created in 1908 by an illustrator named Tom Browne to be a likeness of John Walker in traditional attire.^ Johnnie Walker Gold Label 18 year old Created in 1920 by Alexander Walker II to commemorate the 100th anniversary of John Walker & Sons.
  • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

^ Black Label is blended in the same style as it has been in Scotland since 1909 when founder John Walker's grandsons, George and Alexander II, officially named their signature blend Black Label.
  • Johnnie Walker — Luxist 31 January 2010 13:11 UTC www.luxist.com [Source type: General]

^ John Walker made a name for himself by mastering the art of blending single malt whiskies from distilleries all across Scotland to create a very high quality whisky, much better than each of the single malt whisky.
  • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

In the logo, the man is walking forward, which Diageo says symbolises forward thinking and the pursuit for excellence. .Diageo has created "The Striding Man Society" which is a members club for Johnnie Walker drinkers (Striding Man Society).^ "Johnnie Walker is not safe in the hands of Diageo.
  • Cheap Asian whisky to overtake Johnnie Walker as biggest-selling brand - The Daily Record 31 January 2010 13:11 UTC www.dailyrecord.co.uk [Source type: News]

^ I am a JW Striding Man society member.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

^ Once sufficiently matured, Johnnie Walker is created as a rich, smooth blend of over 40 of the finest aged single malts and grain whiskies.
  • GarysWine.com: Johnnie Walker Black Label 750 ml - Spirits Whiskey 31 January 2010 13:11 UTC www.garyswine.com [Source type: General]

Another key aspect of its marketing is the slanted label. .This was an advertising tool developed by Alexander Walker who thought it would help his bottles stand out on the shelf.^ Alexander Walker first introduced the iconic square bottle in 1870.
  • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

^ Other workers claimed they were harassed out of claiming overtime hours by managers, who would berate and belittle them.
  • Responsible Shopper Profile: Coca-Cola 10 February 2010 13:34 UTC www.greenamericatoday.org [Source type: FILTERED WITH BAYES]

^ This bottle was called the Centenary Blend to mark the year 1920 as the year Alexander Walker receiving the Knighthood and founding of the Johnnie Walker company on 1820 in Kilmarnock.
  • Johnnie Walker Gold Label : Read reviews and compare prices at Ciao.co.uk 31 January 2010 13:11 UTC www.ciao.co.uk [Source type: General]

[9]
.In 2009 the advertising agency Bartle Bogle Hegarty created a new short film, starring Robert Carlyle and called The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand.^ Brand: Johnnie Walker Scotch Whiskey Agency: Bartle Bogle Hegarty Review Date: August 11, 2009 Bartle Bogle Hegarty recently unveiled a new Johnnie Walker ad starring Robert Carlyle that has been making creatives around the globe more than a little jealous.
  • Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek 31 January 2010 13:11 UTC www.adweek.com [Source type: FILTERED WITH BAYES]

^ Johnnie Walker Short film commercial: Walk.
  • Johnnie Walker Short film commercial: Walk. | Design You Trust 31 January 2010 13:11 UTC designyoutrust.com [Source type: FILTERED WITH BAYES]

^ Comments to “Johnnie Walker Short film commercial: Walk.” .
  • Johnnie Walker Short film commercial: Walk. | Design You Trust 31 January 2010 13:11 UTC designyoutrust.com [Source type: FILTERED WITH BAYES]

[10]

Sponsorships

Johnnie Walker sponsors

In popular culture

.A number of singers and songwriters have referenced Johnnie Walker in their works, including George Thorogood, Brand New, Carter the Unstoppable Sex Machine, Lady Gaga, Leonard Cohen, Lynyrd Skynyrd, Lee Ann Womack, Sticky Fingaz, NOFX, Rory Gallagher, Asleep at the Wheel, Inspectah Deck, George Jones, Amanda Marshall, Jimmy Buffett, Elliott Smith, Ben Folds, Trent Willmon, Clutch, The Band, Van Morrison, Mashina, Covenant, Marius Müller-Westernhagen, The Streets, King Tee, Vampire Weekend, Prodigy of Mobb Deep, Placebo, Joel Plaskett, and ZZ Top.^ Tags: BBH London , Infinity Productions , Johnnie Walker , Marshall Street , The Mill , Tom Hooper .
  • Johnnie Walker in the Mirror 31 January 2010 13:11 UTC theinspirationroom.com [Source type: FILTERED WITH BAYES]

^ The legal ownership of many famous trademarks has been transferred, including Johnnie Walker scotch, J & B Rare, and Gilbey's gin - brands worth hundreds of millions of pounds.
  • The tax gap: How Diageo plc put Johnnie Walker into a Dutch subsidiary | Business | The Guardian 31 January 2010 13:11 UTC www.guardian.co.uk [Source type: News]

^ These brands include Johnnie Walker , Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
  • Nation's Restaurant News 31 January 2010 13:11 UTC finance.nrn.com [Source type: News]

.Journalist and author Christopher Hitchens has frequently stated that Johnnie Walker Black is his favourite blend.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Black Label 100 .
  • Johnnie Walker Black Label 100 | Gear Patrol 31 January 2010 13:11 UTC gearpatrol.com [Source type: FILTERED WITH BAYES]

^ Johnnie Walker BLACK label Whisky...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

.Johnnie Walker whisky appears in fiction often, and Blue label is often used as an example of high-end scotch.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Scotch Red Label 100l .
  • johnnie walker - Compare Prices and Buy on Shopping.com 31 January 2010 13:11 UTC www.shopping.com [Source type: General]

.The most notable example—in which the whisky was an unusually notable part of the story—is Haruki Murakami's novel Kafka on the Shore where a character appears named Johnnie Walker, his attire based on the red jacket, boots, cane, bow-tie and hat worn by the character in the product's logo.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker BLACK label Whisky...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

.Johnnie Walker is extremely popular in Japan.^ Compare Johnnie Walker Black Label with other popular Spirits .
  • JOHNNIE WALKER BLACK LABEL Review, JOHNNIE WALKER BLACK LABEL India - MouthShut.com 31 January 2010 13:11 UTC www.mouthshut.com [Source type: General]

This character is also a reference to real-life Joni Waka, the director of A.R.T. (Artist Residency Tokyo). Indian actor Johny Walker took it as a screen name, after performing in the role of a drunk man.
.Heavy Metal band Black Label Society was named after Johnnie Walker Black Label whisky, due to Zakk Wylde's fondness of the drink.^ Johnnie Walker Black label whisky hosts branding event Special Events .
  • Johnnie Walker Black label whisky hosts branding event 31 January 2010 13:11 UTC specialevents.com [Source type: General]

^ New whisky: Johnnie Walker “Double Black” .
  • New whisky: Johnnie Walker “Double Black” | What Does John Know? 31 January 2010 13:11 UTC www.whatdoesjohnknow.com [Source type: FILTERED WITH BAYES]

^ Compare Johnnie Walker Gold Label to other similar Whisky » .
  • Johnnie Walker Gold Label : Read reviews and compare prices at Ciao.co.uk 31 January 2010 13:11 UTC www.ciao.co.uk [Source type: General]

.Johnnie Walker appears in the Fictional Movie "The Man From Earth" where the characters sit around and toast to a bottle of Johnnie Walker Green Label.^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker BLACK label Whisky...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Gold Label (75cl) .
  • Scotch Whisky - Johnnie Walker Swing (75cl) Singapore 31 January 2010 13:11 UTC www.streetdirectory.com [Source type: General]

.In the episode "Zip Zip Zip" of the American television series "How I Met Your Mother" Robin orders a Johnnie Walker Blue, neat at the cigar bar with Barney.^ Johnnie Walker Blue 375ml .
  • Johnnie Walker Blue 375ml - Spirits - Chowhound 31 January 2010 13:11 UTC chowhound.chow.com [Source type: FILTERED WITH BAYES]

^ It seems every American bar (by some law) has to have Johnnie Walker.
  • New whisky: Johnnie Walker “Double Black” | What Does John Know? 31 January 2010 13:11 UTC www.whatdoesjohnknow.com [Source type: FILTERED WITH BAYES]

^ Johnnie Walker Scotch Blue Label 750ml Originally known as Walkers Kilmarnock Whisky, the brand is a legacy left by John Johnnie ...
  • Johnnie Blue: Price Finder - Calibex 31 January 2010 13:11 UTC www.calibex.com [Source type: General]

.In an episode of "Seinfeld" titled "The Bizarro Jerry," Kramer pulls a bottle of Johnny Walker Black out of Jerry's cupboard and drinks it on the rocks after a long day at work, provoking a characteristically sudden reaction.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ A special coated black bottle of Johnnie Walker Black Label released to ...
  • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

^ Johnnie Walker BLACK label Whisky...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

[3]
.In the HBO show "Entourage" in the episode "The All Out Fall Out" Johnny steals a bottle of Johnnie Walker Blue Label and drinks it for the rest of the night.^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker BLACK label Whisky...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker night.
  • Johnnie Walker - Indian Premier League | IPL Cricket Highlights - Times of India 31 January 2010 13:11 UTC iplextra.indiatimes.com [Source type: FILTERED WITH BAYES]

.In the episode "Chuck Versus the Nacho Sampler" of the NBC television series "Chuck", Casey tells Chuck the only way to deal with burning an asset is with Black Label Johnnie Walker.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Offer for Johnnie Walker Black Label 1liter...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

.In the 1995 Oliver Stone film, "Nixon", actor Anthony Hopkins, who portrays former U.S. president Richard Nixon, can be clearly seen drinking Johnnie Walker Black Label, with the bottle visible in the background in several scenes.^ Johnnie Walker Black whisky.
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Black Label 12 Year ...
  • Johnnie Walker Spirits & Beers in Gifts, Flowers & Food online shops - find great deals at BizRate UK! 31 January 2010 13:11 UTC www.bizrate.co.uk [Source type: General]

^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

.In the NBC series 30 Rock, GE Vice President of Television and Microwave Programming Jack Donaghy (played by Alec Baldwin) can be seen drinking Johnnie Walker Blue Label on several occasions.^ Similar Johnnie Walker Red label...
  • johnnie walker, johnnie walker Manufacturers & Suppliers 31 January 2010 13:11 UTC www.alibaba.com [Source type: General]

^ Johnnie Walker Blue Label 2 page print ad Enlarge .
  • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

^ Johnnie walker blue label display Enlarge .
  • eBay – johnnie walker scotch, johnnie walker red label and johnnie walker whiskey items on eBay.com. Find IT on eBay. 31 January 2010 13:11 UTC collectibles.shop.ebay.com [Source type: FILTERED WITH BAYES]

.In the NBC series The West Wing, John Spencer's character, Leo McGarry - a recovering alcoholic - mentions the Johnny Walker Blue Label as being 60 year old Scotch.^ Johnnie Walker Scotch Red Label 100l .
  • johnnie walker - Compare Prices and Buy on Shopping.com 31 January 2010 13:11 UTC www.shopping.com [Source type: General]

^ Johnnie Walker Scotch Red Label 1l .
  • johnnie walker - Compare Prices and Buy on Shopping.com 31 January 2010 13:11 UTC www.shopping.com [Source type: General]

^ Johnnie Walker Scotch Red Label 175l .
  • johnnie walker - Compare Prices and Buy on Shopping.com 31 January 2010 13:11 UTC www.shopping.com [Source type: General]

This is during a scene from episode 9 of season 3, "Bartlet For America".
.In the episode "Bad Blood" of the USA Network television series "Burn Notice" Michael Westen, undercover as a money launderer, mentions Johnny Walker Blue.^ Your Johnnie Walker red,black,green,gold,blue, order confirmation number is ***X. Please allow six to eight weeks for delivery.
  • Johnnie Walker - StartSampling Forums 31 January 2010 13:11 UTC forums.startsampling.com [Source type: FILTERED WITH BAYES]

^ Johnnie Walker Blue Label Authentic re-creation of an original 19th century blend available only to John Walker's most valued customers.
  • Johnny Walker and blended malt scotch whiskies 31 January 2010 13:11 UTC www.beerliquors.com [Source type: General]

^ By Neil Thomson on December 24, 2007 10:29 PM I have had a bottle of Johnnie Walker Blue in my possesion for several years.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

References

General references:
  • Scotch Whisky: A Liquid History by Charles MacLean. ©2003 Charles MacLean & Cassell Illustrated. ISBN 1-84403-078-4
Specific references:
  1. ^ Not Available
  2. ^ http://www.cigaraficionado.com/Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,737,00.html
  3. ^ MacLean, Charles. Scotch Whisky: A Liquid History. ©2003 Charles MacLean & Cassell Illustrated. London, England. (ISBN 1-84403-078-4)
  4. ^ http://www.youtube.com/watch?v=MnSIp76CvUI
  5. ^ http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/8246010.stm
  6. ^ a b One Sweet Swing | Travel + Leisure Golf
  7. ^ Mixing use per http://us.johnniewalker.com
  8. ^ Manchester, William (October 1988) [1988]. "The Lion Caged". The Last Lion: Winston Spencer Churchill, Alone 1932–1940 (Revised ed.). p 10: Little, Brown and Co.. pp. 756. ISBN 0316545120. 
  9. ^ Johnniewalker
  10. ^ http://www.adelphoimusic.com/ 2009: Johnnie Walker Film

External links


Quotes

Up to date as of January 14, 2010
(Redirected to Advertising slogans article)

From Wikiquote

.Advertising slogans are short, often memorable phrases used in advertising campaigns.^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

^ However, an advertising campaign spearheaded with the slogan "The pause that refreshes" led per capita consumption of Coca-Cola to actually double.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

.They are claimed to be the most effective means of drawing attention to one or more aspects of a product.^ What aspect of the production was most difficult for Reese?
  • Interview: MIRA NAIR 3 February 2010 17:017 UTC www.aboutfilm.com [Source type: Original source]

^ No one would order it for me, because they 'didn't want to order more than one bottle because it didn't sell well'.
  • Johnnie Walker Blue 375ml - Spirits - Chowhound 31 January 2010 13:11 UTC chowhound.chow.com [Source type: FILTERED WITH BAYES]

^ But, there is more to Johnnie Walker than coloured labels, they do have other products like Swing.

Sourced

Slogan Product First
use
Author or Agency Source and notes
An apple a day keeps the doctor away. Apples 1900s .Michael Pollan, The Botany of Desire, Random House, 2001, ISBN 0375501290, p.^ Written by Constance L. Hays Published by Random House (February 2004) ISBN 0375505628 Price $25.95 .
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

22, cf. p. 9 & 50
Ivory Soap - 9944/100% Pure. Ivory Soap 1882 Unknown employee of Procter & Gamble Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.
Good to the last drop. Maxwell House coffee 1926 Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. Isaac E. Lambert, .The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p.^ The only trade mark name on this application is "Coca Cola."
  • Coca-Cola (Coke) Sued for Human Rights Abuses in Colombia United SteelWorkers Union and the International Labor Rights Fund 20jul01 10 February 2010 13:34 UTC www.mindfully.org [Source type: Original source]

35.
I'd walk a mile for a Camel. Camel cigarettes 1921 Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.
The pause that refreshes. Coca-Cola 1929 Edward Collins Bursk, The world of business‎ (1962), p. 335.
There is no spit in Cremo! Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
Breakfast of Champions Wheaties 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Melts in your mouth, not in your hands. M&Ms 1954 Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
We drink all we can. The rest we sell. Utica Club 1965 Doyle Dane Bernbach Art Direction‎ (1967), p. 133.
A mind is a terrible thing to waste. United Negro College Fund 1970s Young & Rubicam George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", .Christian Science Monitor (April 26, 1983), Business, p.^ Christian Science Monitor v84, n82 (Tue, March 24, 1992):11, col 2, 13 col in.
  • Mira Nair: A Bibliography of Materials in the UC Berkeley Libraries 3 February 2010 17:017 UTC www.lib.berkeley.edu [Source type: Academic]

^ Christian Science Monitor v87, n117 (Fri, May 12, 1995):13, col 1, 14 col in.
  • Mira Nair: A Bibliography of Materials in the UC Berkeley Libraries 3 February 2010 17:017 UTC www.lib.berkeley.edu [Source type: Academic]

10.
It takes a tough man to make a tender chicken. Perdue 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
Between love and madness lies Obsession. Calvin Klein's Obsession 1985 Robert Jackall and Janice M. Hirota, .Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p.^ Other major purposes of the Academy include: To provide responsible advocacy for and education of patients and the public in all health-related matters; ……” And again.
  • Nonsense! Coca-Cola Partners with American Academy of Family Physicians | Mark's Daily Apple 10 February 2010 13:34 UTC www.marksdailyapple.com [Source type: FILTERED WITH BAYES]

212.
The lion leaps from strength to strength. Peugeot 1980s J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
With a name like Smuckers... it has to be good. Smuckers Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
Obey your thirst. Sprite Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Be all that you can be. United States Army 1981-2001 N. W. Ayer Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
Sometimes you feel like a nut, sometimes you don't. Peter Paul Almond Joy & Peter Paul Mounds 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
So easy a caveman can do it. GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.
Put a tiger in your tank. Esso/Exxon Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
I want my MTV. MTV Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.
Nothing outlasts the Energizer. It keeps going and going and going. Energizer batteries Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.
You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.
Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (1006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).
Just Do It. Nike 1988 Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
Like a good neighbor, State Farm is there. State Farm Insurance 1971 DDB Worldwide Richard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.
Maybe she's born with it. Maybe it's Maybelline. Maybelline 1991 Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.

External links

Wikipedia
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Why You So Fly, Because Your Looking far below that sky OXFORD BOOK STORE-MUCH MORE THAN A BOOK STORE

Citable sentences

Up to date as of December 28, 2010

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