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Lubbock, Texas
Branding NewsChannel 11
Slogan Coverage You Can Count On
Channel Digital: 11 (VHF)
Subchannels 11.1 NBC
11.2 This TV
Affiliations National Broadcasting Company
Owner Raycom Media, Inc.
(KCBD License Subsidiary, LLC)
First air date May 10, 1953
Callsign meaning Caprock BroaDcasting Company
(original owners of station)
Former callsigns KCBD-TV (x-2003)
Former channels Analog:
11 (VHF, 1953-2009)
Digital: 9 (VHF)
Former affiliations Secondary:
ABC (1953-1969)
Effective power 15 kW
Height 232 m
Facility ID 27507
Antenna coordinates 33°32′32.1″N 101°50′15.3″W / 33.54225°N 101.837583°W / 33.54225; -101.837583

KCBD "NewsChannel 11" is the NBC network affiliate serving the entire Lubbock, Texas metropolitan area, owned and operated by Raycom Media.



KCBD signed on in 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK). It was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color.

KCBD was founded by a company controlled by Joe Bryant of Caprock Broadcasting Company (owner of 1590 KCBD (AM) in Lubbock, and new shareholders consisiting of local business owners. KCBD was spun off in 1971, changing names to KEND (at the then "END" of the dial. It is now known as KDAV Radio.

From 1968 to 1983, KCBD-TV also operated KSWS-TV, Channel 8 in Roswell, New Mexico as a repeater or satellite station. The Roswell station now operates as KOBR-TV, owned by Albuquerque NBC affiliate, KOB-TV.

In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High-Definition. Today, KCBD is one of only three true HD broadcasts in the Lubbock market (including KJTV-TV and KTXT-TV).

NewsChannel 11 features daily news, weather and sports.

Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel would move to KAMC. Live with Regis & Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to channel 28.

KCBD's broadcasts are digital-only, effective June 12, 2009.[1]

Affiliate Network



Current On-Air Talent

KCBD Anchors

  • Abner Euresti: Weekday 6PM and 10pm Anchor
  • Karin McCay: Weekday Evening Anchor/Health Reporter)
  • Sharon Maines: Weekday Morning and Noon Anchor
  • Christy Moreland: Weekday 5PM and Sunday Evening Anchor

KCBD Reporters

  • Katie Bauer: Reporter
  • Ben Lawson: Reporter
  • Ann Wyatt Little: Reporter
  • Brittany Pieper: Reporter

KCBD Meteorologists

  • John Robison: Chief Meteorologist
  • Steve Divine: Weekday Morning and Noon Meteorologist
  • Cary Allen: Weekend Meteorologist

KCBD Sports Anchors/Reporters

  • Pete Christy: Sports Director
  • Colin McElroy: Weekend Sports Anchor
  • Brandon Moore: Sports Reporter

KCBD Producers

  • James Clark: Executive Producer
  • Lester Nelson: Daybreak Producer
  • Lacey Nobles: Producer 6pm and 10pm
  • Karin Slyker: Producer Noon, 5pm and

News/Station Presentation

Newscast Titles

  • Channel 11 News (1970s)
  • Eyewitness News (1980s-1994)
  • News 11 (1994-1998)
  • NewsChannel 11 (1998-present)

Station Slogans

  • Channel 11, Proud as a Peacock! (1979-1981; local version of NBC ad campaign)
  • The More News, News Team. The Eyewitness News (1980s)
  • Channel 11, The Place to Be! (1990-1991, local version of NBC ad campaign)
  • The Most Watched News Team in the South Plains (1994-1997)
  • Coverage You Can Count On (1997-present)
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External links


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