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KCMO-FM
949KCMO Logo.PNG
City of license Kansas City, Missouri
Broadcast area Kansas City, MO-KS
Branding 94-9 KCMO
Slogan Kansas City's Greatest Hits
Frequency 94.9 MHz
First air date 1989
Format Classic Hits
ERP 100,000 watts
HAAT 341.4 meters
Class C0
Facility ID 6385
Callsign meaning Kansas City, MissOuri
Owner Cumulus Media
Sister stations KCHZ, KCFX, KCJK, KCMO-AM, KMJK
Webcast Listen Live
Website www.949kcmo.com

KCMO-FM, branded 94-9 KCMO, is an Classic Hits radio station that serves the Kansas City metropolitan area. The station, owned by Cumulus Broadcasting, was acquired from Susquehanna Radio in 2006. Its transmitter is located in Independence, Missouri.

History

One of the first FM stations in Kansas City, KCMO-FM struggled to find a niche in the dense media market. Starting in 1977, KCMO (under various call letters) floated between easy listening, country, and Top-40 formats. In 1983, Meredith Corporation (which had owned KCMO-FM for years) sold both of the KCMO radio stations to Richard Fairbanks, a one-time owner of what is now WXIA-TV in Atlanta, Georgia. Fairbanks, in turn, sold both stations in 1985 to Summit Communications Group, who then sold the stations to the Gannett Company the following year. In 1989, KCMO-FM struck gold when it introduced Oldies 95 (although they broadcast at 94.9 MHz.) The last of WHB's listeners flocked from the former AM powerhouse in a matter of months, prompting that station's conversion to farm radio.

In 1993, Gannett sold KCMO-AM/FM to Bonneville International, the then-owner of KMBZ and KLTH (now KKSN). Four years later, Bonneville sold all four of its Kansas City stations together with three radio stations in Seattle, Washington to Entercom Communications. Susquehanna Radio bought both KCMO stations from Entercom in 2000, as Entercom was forced to sell the KCMO stations after its purchase of Sinclair Broadcast Group's radio stations (KQRC-FM, KXTR-FM and KCIY) left it two stations over the FCC's single-market ownership limit. Susquehanna subsequently merged with Cumulus Media in mid-2006.

KCMO-FM enjoyed strong ratings during the 1990s but in 2005 became caught up with the phobia of appealing to "too many" older listeners.

Ratings wasn't an issue, as the station was often in the Top 10; KCMO-FM was one of the few stations appealing to the city's older listeners. To reflect the increasing inclusion of music from the 1970s, and to further alienate its heritage Baby Boomer audience, the station dropped its Oldies moniker in April 2005 and switched to the moniker of Greatest Hits playing only mid 60s to early 80s. As the years pass it adds more 80s and plays less 60s.

KCMO-FM Logo 1989-2005

External links

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