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Kcwe dt2.png
Kansas City, Missouri
Branding KCWE
KMBC 9 News (during KMBC-produced newscasts)
This Kansas City (on DT2)
Slogan Gotta Be KCWE
Channel Digital: 31 (UHF)
Subchannels 29.1 The CW
29.2 This TV
29.3 ABC
Owner Hearst Corporation
(KCWE-TV Company)
First air date September 14, 1996
Callsign meaning disambiguation of original
call sign KCWB
Sister station(s) KMBC-TV
Former callsigns KCWB (1996-1998)
Former channels Analog:
29 (UHF, 1996-2008)
Former affiliations The WB (1996-1998)
UPN (1998-2006)
Effective power 1,000 kW
Height 332 m
Facility ID 64444
Antenna coordinates 39°5′2.8″N 94°30′56.9″W / 39.084111°N 94.515806°W / 39.084111; -94.515806

KCWE is the CW-affiliated television station for the Kansas City metropolitan area. The station is owned by the Hearst Corporation, and is a sister station to ABC affiliate KMBC-TV (channel 9). The two share studios on Winchester Avenue along I-435. It broadcasts from a transmitter southeast of downtown at the corner of East 23rd Street and Topping Avenue.

The station broadcasts its digital signal on UHF channel 31 using its former analog assignment of channel 29 as its virtual digital channel [1] via PSIP. Although the station no longer broadcasts an over-the-air analog signal, KCWE can be seen on Time Warner Cable channel channel 7 and in high definition on digital channel 1431. The station offers This TV on a second digital subchannel and Time Warner Cable digital channel 1432.

Syndicated programming on KCWE includes: Dr. Phil, Oprah, Entertainment Tonight, and Tyra. It might take on the responsibility of running ABC programming in the event of news emergencies, sporting events, or the Jerry Lewis MDA Telethon when KMBC may be unable to do so.



KCWE logo from 2001 to 2006 while it was a UPN affiliate. It was modeled on the logo used by sister station WMOR-TV at the time.

Channel 29 was originally home to a low-powered ValueVision affiliate, K29CF. To make way for a new full-powered station on the channel, that station moved in the mid-1990s to channel 48 as K48FS. It is known today as Univision affiliate KUKC-LP. [2] KCWE began broadcasting on September 14, 1996 as a WB affiliate under the call sign KCWB. It was locally-owned but managed by Hearst. The station swapped affiliations with KSMO-TV in 1998 becoming a UPN station with the call sign KCWE. The station's logo during this time was similar to that of its Tampa Bay sister station, WMOR-TV. For several years, the station even branded itself as "More TV 29" to match WMOR. KCWE dropped the "More TV" moniker by 2005 but kept the logo style.

On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge to form The CW. On March 7, The CW and Hearst-Argyle announced that KCWE would be Kansas City's CW affiliate. [3] As the station already had "CW" in their call letters, station management said they would take advantage of that and leave them unchanged. [4] The old logo was dispensed altogether in August 2006 when KCWE's new logo reflecting the CW affiliation was released. The CW began broadcasting on September 18. Since The CW does not air programming on Saturday nights, KCWE usually airs movies from 8 to 10.

Digital television

KCWE-DT broadcasts on digital channel 31.

Digital channels

Channel Name Programming
29.1 KCWE-DT main KCWE/CW HD programming
29.2 This TV Movies and classic television series

Analog-to-digital conversion

KCWE ceased broadcasting its analog channel 29 signal on December 15, 2008 two months before the originally scheduled 2009 analog shutdown for full-service stations. [5]

On March 3, 2009, KCWE began to air This TV on their second digital subchannel and the digital tier of Time Warner Cable. [6]


For many years, KCWE aired no local newscasts despite being sister station to KMBC citing a fear of "cannibalizing" that station's audience. In March 2008, this station debuted its first regular newscast. It airs for two hours at 7 on weekday mornings as an extension of KMBC's morning news. The broadcast competes with local newscasts that air on WDAF-TV and KSMO. As is the case on KMBC, the KCWE newscast is aired in high definition.

KMBC 9 First News on KCWE
(Weekday Mornings 7 to 9)

  • Anchors:
    • Kris Ketz
    • Dion Lim
  • Weather:
    • Joel Nichols
  • Traffic:
    • Johnny Rowlands
  • National Correspondent:
    • Nikole Killion

KCWE features additional news personnel from KMBC. See that article for a complete listing.


External links


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