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City of license Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding "Mix 102.9"
Frequency 102.9 (MHz) (also on HD Radio)
First air date 1960 as KQRO
Format Hot Adult Contemporary
ERP 100,000 Watts
HAAT 485 meters
Class C
Facility ID 47739
Transmitter coordinates 32°34′54″N 96°58′32″W / 32.58167°N 96.97556°W / 32.58167; -96.97556
Callsign meaning Dallas' MiX
Former callsigns KQRO (1960-1965)
KEIR (1965-1971)
KDTX (1971-1977)
KMGC (1977-1991)
Owner Clear Channel Communications
Sister stations KDGE, KEGL, KFXR, KHKS, KZPS
Webcast Listen Live

KDMX (102.9 FM), branded as "Mix 102.9", is a radio station serving the Dallas/Fort Worth Metroplex in Texas. It is currently owned and operated by Clear Channel Communications and plays a mixture of adult contemporary and pop music hits dating from the 1980s to the present.


This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went dark a year later then returned to the airwaves on 1962. For that time, KQRO's format consisted mostly of classical and orchestral music. In 1965, the callsign was changed to KEIR with an unknown format.

In 1971, the call letters were changed once again to KDTX, this time with a religious format. Then over six years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. This station has enjoyed a loyal following up until 1991 when KMGC began stunting a series of format changes ranging from rock oldies to country to an all-Beatles format before changing to its current callsign and settling on its current Hot AC format.

As of 2009, parent company Clear Channel Communications has laid off over 2,000 employees to lower costs and forced its "Mix" branded stations to voice track most of their airtime leaving very few live personalities across the nation.[1]


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