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KGNC-FM 97.9 logo
City of license Amarillo, Texas, U.S.
Branding Amarillo's Country 97.9
Newstalk 710
Slogan "Amarillo's Country Leader"
Frequency 97.9 FM (MHz)
710 AM (MHz)
First air date 1922 (WDAG)
Format Country music (FM)
News (AM)
Callsign meaning K Globe News Company
Owner Morris Communications Company

KGNC is a radio broadcast service in Amarillo, Texas, U.S.A.. It operates KGNC (AM) and KGNC-FM. It is owned by the Morris Communications Company since acquiring the Amarillo Globe-News Publishing Company in 1972. KGNC was formed when the Amarillo Globe-News Publishing Company purchased two radio stations, WDAG and KRGS. WDAG was the first radio station in Amarillo. On December 24, 1958, KGNC aired the first FM broadcast in the Amarillo region.

KGNC-AM boasts a relatively largest coverage area, due to its fairly high power (10,000-watt signal) and the surrounding area's high ground conductivity. It provides at least secondary coverage of large portions of Texas, Oklahoma, Kansas and New Mexico, including such cities as Lubbock and Abilene, Texas; Clovis and Roswell, New Mexico and Garden City, Kansas. Under the right conditions, it can be heard in the suburbs of Dallas and Oklahoma City.

As of 2006, KGNC-FM airs country music. While, KGNC-AM broadcast news and provides syndicated radio talk show programs such as The Rush Limbaugh Show.

Both stations are responsible for activation of the Emergency Alert System in the Amarillo area.



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