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KGST: Wikis


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ESPN Deportes Radio New.png
City of license Fresno, California
Broadcast area Fresno and Vicinity
Branding ESPN Deportes 1600
Frequency 1600 kHz
Format Spanish Sports/Talk
Power 5,000 Watts
Class B
Affiliations ESPN Deportes Radio
Owner Lotus Communications
(Lotus Communications Corp.)
Sister stations KLBN, KKBZ, and KHIT-FM
Webcast Listen Live

KGST (branded as ESPN Deportes 1600) is a radio station serving Fresno, California and Vicinity as an ESPN Deportes Radio affiliate. This station operates on AM frequency 1600 kHz and is under ownership of Lotus Communications Corporation.

KGST, known for much of its history as "La Mexicana," started out as a mixed-format "international" station in 1949, with programs hosted by brokers who paid for airtime. It featured programming in languages including Armenian, Portuguese, Serbian, Italian, Japanese and Spanish-language. It was the first radio station in the San Joaquin Valley with Spanish-language programming, and one of the earliest stations in California with full-time programming in Spanish.

Juan Mercado, who got his start as the Spanish-language programming director at a Visalia station, was one of the most popular deejays at the station, becoming so successful that he was able to buy the station in 1959. Unfortunately, he died just two years later and the station was bought by a couple of men who were at the time running KLOK out of San Jose.

In 1988, KGST was bought by Lotus Corporation, which owned several stations in Arizona, California and Nevada.

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