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KHRD
City of license Weaverville, California
Broadcast area Redding, California
Branding Red 103.1 & 93.3
Slogan "Redding's Classic Rock!"
Frequency 103.1 MHz
Repeaters K227AE 93.3 (Redding)
First air date 1999
Format Classic rock
ERP 600 watts
HAAT 1095 meters
Class C2
Facility ID 82720
Owner Results Radio
Sister stations KESR, KEWB, KKXS, KNCQ
Webcast Listen Live
Website http://www.red1031.com/

KHRD (103.1 FM, "Red 103.1 & 93.3") is a commercial radio station in Weaverville, California, broadcasting to the Redding, California, area.

KHRD airs a classic rock music format and is programmed by Don Wilson who also holds the on-air mid-day shift.

Don Wilson is a Northern California native and brought a successful programming track record to KHRD. Mr. Wilson programmed Active Rock KRQR and Classic Rock WWRE before joing the Results Radio team in Redding, Ca.

Dave Tappan rocks the morning show and long time radio veteran Cindy Shaw performs the afternoon shift.

The station is known for great Classic Rock, fun personalities, entertaining contests and a creative website at www.red1031.com, which also features live 24/7 streaming.

Station features include, The Double Shot Weekend, The Red Dog of The Week, Wednesday Morning Album Tracks, 420 Trivia, The Dumbass Of The Week, The Lost Classic and The Rock N Roll Dairy.

KHRD has become a ratings winner under Wilson with high marks in Adults 25 - 54 and in the stations core demographic of Men 25 - 54.

KHRD listeners (who are known as "Red Heads") are passionate about Classic Rock and can be heard on-air and at station events shouting "Red Rocks" as a tribute to their favorite station.

History

KHRD has aired numerous music formats, making attempts at both country music and heavy metal music through the years.

The country station was called B-103.1 & 93.3, and it's call letters were KAWX.

In 2006, KHRD went to a "all" Classic Rock format and this has proved to a successful move as ratings and revenue have increased since the format switch. Dave Tappan is the main announcer/talk show person on this station

Translators

KHRD broadcasts on the following translator:

Callsign MHz City of license Power
(W)
Class
Additional Information
K227AE 93.3 FM Redding, California 250 D FCC

External links


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