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KIIS-FM
KIIS-FM.png
City of license Los Angeles, California
Broadcast area Greater Los Angeles Area
Branding 102.7 KIIS-FM
Slogan LA's #1 Hit Music Station
Frequency 102.7 MHz (also on HD Radio)
First air date 1948
Format Rhythmic-leaning Top 40 (CHR)
Power 8,000 Watts
ERP 8 kW
HAAT 902 meters
Class B
Facility ID 19218
Transmitter coordinates 34°13′36.00″N 118°03′57.00″W / 34.22667°N 118.06583°W / 34.22667; -118.06583
Callsign meaning pronounced as kiss; also the 'IIS' in KIIS is supposed to resemble the number 115, the AM station (AM 1150) they originally aired KIIS on[1].
Former callsigns KKDJ (4/15/71-1975)
KRHM (1967-4/15/71)
KLAC-FM (1948-1967)
Owner Clear Channel
Sister stations KBIG, KFI, KHHT, KLAC, KOST, KTLK, KYSR
Webcast Listen Live
Website www.kiisfm.com

KIIS-FM (102.7 FM "102.7 KIIS-FM") is a Los Angeles, California, USA-based radio station with a rhythmic-leaning Top 40 (CHR) musical format. It is owned by Clear Channel Communications. KIIS is also simulcasted on KVVS in Rosamond, at 105.5 MHz. Known as "102.7 KIIS-FM" and as one of the United States' highest-rated top 40 stations, "KIIS" is pronounced as "kiss" and is part of the KISS-FM brand. KIIS was named the 2007 Station of the Year in the contemporary hit/radio/top 40 category for market size 1 to 25 at the national Radio & Records convention.[1]

102.7 KIIS-FM is licensed for HD Radio operations with is secondary channel known as 102.7 KIIS-FM HD2 New, as an outlet strictly for new music (assisted by DJ Skee).

The station according to Radio and Records is the nation's top revenue billing radio station with $66.3 million made in 2008. [2]

KIIS-FM was once the home of radio jock Rick Dees (1981-2004), and recently, Ryan Seacrest.

Contents

History

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KLAC to KIIS

KLAC-FM 102.9 and KRHM-FM 94.7 traded frequencies in 1967. On April 15, 1971, KRHM changed call letters to KKDJ and became a top 40 station until 1975. Combined Communications then purchased KKDJ and changed the station's format to adult contemporary under the new call letters of KIIS, began simulcasting with 1150 AM. Unable to draw high ratings, KIIS continued to change formats until flipping back to its current top 40 format in 1981. Shortly thereafter, Gannett Company purchased both KIIS-AM/FM and Combined Communications.

Rick Dees joined the station for mornings in 1981 after KHJ-AM (930) switched formats to Country and Dees was out. With Dees on mornings, KIIS became a CHR powerhouse in Los Angeles. In 1996, in a deal in which Gannett acquired WTSP television in the Tampa, Florida market from Jacor, KIIS-AM/FM was acquired by Jacor/Citicasters, which in 1998 merged into Clear Channel Communications (But the simulcast was broken in 1997 and became all-sports KXTA, simulcasting with XETRA-AM/San Diego until 2005. 1150 AM is now progressive-talk KTLK-AM).

When Power 106 changed formats from top 40 to hip hop around 1994, KIIS became the only Los Angeles top 40 station. That was until 2005 when Power 106 shifted back to a Rhythmic Top 40 format. KIIS itself would lean towards a rhythmic-leaning direction by the Summer of 2004. This strategy would later pay off as KIIS currently enjoys the highest ratings in the Los Angeles Radio Market.

Up until recently, Power 106 had enjoyed one of the longest #1 ratings runs in recent memory. The competition will undoubtedly heat up, as both stations have been jockeying for the top spot for nearly the last 20 years.

As of 2009 KIIS started facing more competition from KAMP, which flipped from Talk to Top 40/CHR as "97.1 AMP Radio."

KIIS Simulcasting

In 1998, Jacor Communications (now Clear Channel) acquired KAVS (now KVVS) and KYHT (now KRSX-FM), abandoning the previous format as High Desert Modern Rock 97.7 & 105.3, and taking the simulcast as a repeater for KIIS. Another simulcast, 1220 KIIS AM was added in 1999, as well as 101.9 KFMS in Las Vegas, Nevada. The grouping of 102.7 FM KIIS in Los Angeles, 1220 AM KIIS in Santa Clarita, 97.7 FM KAVS in the Antelope Valley, 105.3 FM KYHT in Barstow/Victor Valley, and 101.9 FM KFMS in Las Vegas created a nearly continuous coverage of KIIS FM between Los Angeles and Las Vegas. However, it was short lived as KYHT broke off in 2001 to simulcast KZXY, then KATJ, before adopting its current format as oldies. Resulting from KYHT's flip from the KIIS FM moniker, KFMS switched to all local programming. KVVS was relocated from 97.7 to 105.5 in December 2007. 1220 KIISAM became KHTS (AM) in 2003. KIIS has also been simulcast on 850 AM in Thousand Oaks, California in the last year before the towers were demolished.

KIIS also used to broadcast nationwide on XM Satellite Radio Channel 21 from 2001 to the end of 2003. In 2004, all XM music channels went commercial free, and KIIS was replaced with a unique-to-XM KISS-XM channel, retaining the same format. Since then, Clear Channel has regained the right to air commercials on their XM music channels. KISS-XM now carries commercials, but is still exclusive to XM.

Clear Channel saw how successful the KISS-FM format was so they made several stations in the country with the KISS-FM brand name with different call letters.

102.7 KIIS-FM Today

KIIS-FM broadcasts a more Rhythmic leaning Top 40 format. A majority of the music played on 102.9 KIIS-FM tends to be R&B, and pop music, with rock music given lesser priority, as shown by the official live playlist and yes.com top 100 pages. Therefore, the title of "hit music station" by KIIS as it advertises itself can be questionable, as their playlist does not necessarily reflect the Billboard pop charts. Supporters of the station claim that the playlist simply reflects the musical tastes of those listeners in the Los Angeles area. Others point out that KIIS tends to be very late on / not play some of the rock titles on the Billboard chart in order to protect the interests of sister station 98-7 FM (KYSR).

KIIS-FM censors songs substantially more, and more obviously, than its counterpart, Power 106. This is almost always done to hip-hop songs, and as much as several seconds can be cut off. This more substantial censorship began in 2004, perhaps as a part of the heightened scrutiny of media content following the "Nipplegate" incident at Super Bowl XXXVIII.

An example of this censorship can be heard in Rihanna's ballad "Unfaithful", where the lyric "I might as well take a gun and put it to his head" is censored on KIIS-FM as "I might as well take a _____ put it to his head". The previous example of song editing is common for many Clear Channel CHR stations.

In 2004, KIIS-FM elected not to renew the contract of legendary DJ Rick Dees and replaced Rick Dees In The Morning with Ryan Seacrest's On Air show. Rick Dees In The Morning later reappeared on KMVN Movin' 93.9. As of the beginning of 2005, KIISFM also discontinued airing the Rick Dees Weekly Top 40 show, which also moved to KMVN.

In December 2007, KIIS's Antelope Valley simulcast at 97.7 was moved to 105.5, replacing the previous format as 105.5 The Oasis. The country format at 103.1 in Tehachapi, California was moved to 97.7 FM (now operating under 103.1's former call letters KTPI) and is now branded as 97.7 KTPI. 103.1 KSRY in Tehachapi is now a simulcast of 98-7 FM.

In 2009, due to the use of the Arbitron PPM system and constant competition from rival CHR stations in LA, KIIS FM has focused more on playing music than having its DJs banter on-air. This can be seen from Ryan Seacrest's on-air rant that management on KIIS had told him to "cut the talk, play the music". Seacrest also called the Kevin & Bean morning show from KROQ to complain about radio station managements from KIIS and KROQ. Management from KIIS responded and said that "Ryan was just being playful."

In addition, many KIIS FM DJs such as Boy Toy Jeese, Sissanie and JoJo, along with morning man Ryan Seacrest, can be heard syndicated through many Clear Channel Radio affiliates via voice-tracking.

KIIS Top 102

On December 31, 2009, KIIS FM counted down the top 102 songs of 2009 known as "KIIS Top 102". The #1 song for 2009 is "Boom Boom Pow" by the Black Eyed Peas.

Competition

KIIS has nine competing stations in the Southern California area. Mainstream rival KAMP-FM (97.1 AMP Radio), Rhythmic rival KPWR (Power 106), and Hispanic Rhythmic 96.3 KXOL(Latino 96.3) compete with KIIS in the Los Angeles area. Rhythmic outlet 99.1 KGGI, KIIS's sister station in the Riverside–San Bernardino area, competes against each other in parts of east L.A. County. Rhythmic rivals 104.7 KCAQ (Q-1047) and 103.3 KVYB (The Vibe) compete with KIIS in parts of Ventura County and Los Angeles County, in areas near the Los Angeles County–Ventura County border line. KIIS also gets some competition in Orange and San Diego from another Clear Channel O&O, sister station 93.3 KHTS (Channel 933) from San Diego, and rhythmic rival 90.3 XHITZ from Tijuana, Mexico.

The direct competitor to KIIS is the newly launched 97.1 AMP Radio on the KAMP-FM 97.1 frequency. After almost two decades of being the only CHR/Top 40 outlet in Los Angeles, CBS Radio decided to flip FM Talk 97.1 to 97.1 AMP Radio, a Top 40-formatted station similar to KIIS. The station has promo spots on air making fun of KIIS-FM's commercials (AMP Radio ended their "10,000 songs in a row" but still offers "Commercial free Mondays") and their on-air personalities.

Since the addition of AMP Radio, many changes have been made at the station including increased street presence through advertising on city bus stops and billboards and consistent work on their playlist.

Although KIIS has not necessarily been losing in comparison to competitor KAMP. [3] Recently, KIIS-FM has been making many changes to stay as the leading #1 station in LA. Now the "KIIS Mix" (at noon) is currently commercial-free, and the station is commercial-free for 90 minutes at 5 PM.

Airstaff

Notable weekday programming includes On Air with Ryan Seacrest with Ryan Seacrest & Ellen K. and Manny Guevara "On the Streets" on mornings, Sisanie Reategui on mid-days, afternoon drive with BoyToy Jesse Lozano, and JoJo On the Radio with JoJo Wright, Karli from the Block, and Fat Daniel on nights, and Dave Styles on overnights.

Friday Night Party with: Natalia, Ray-Ray, and "Hollywood" Chris Martinez.

Notable weekend hosts include Dave Styles, Frankie V, and Chuey Martinez.

Syndicated programming includes FOX All-Access hosted by former KIIS DJ Chris Leary, followed by American Top 40 with Ryan Seacrest airs on Sunday mornings.

In November 2008, DJ Skee launched a new music show with KIIS FM airing Sunday nights.

Former personalities

The following notable individuals have been featured by KIIS-FM as on-air personalities:

Concerts

References

External links



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