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KISF
City of license Las Vegas, Nevada
Branding La Nueva 103.5
Slogan "Puro Mexico"
Frequency 103.5 MHz
First air date 1992
Format Regional Mexican
ERP 100,000 watts
Class C
Callsign meaning KISS FM (previous format)
Owner Univision Radio
Website La Nueva 103.5

KISF (103.5 FM, "La Nueva 103.5") is a commercial radio station located in Las Vegas, Nevada. KISF airs a regional Mexican music format. And carries the #1 syndicated morning show in Hispanic radio; Eddie Sotelo Piolin por la manana.

History

KISF signed on in May 1992 under the call letters KEDG adopting the modern rock music format branded as "The Edge". In 1996, KEDG gained a direct competitor as KFBI adopted a harder edged modern rock music format under the call letters KXTE. In June, 1998, KEDG dropped the modern rock music format in favor of urban oldies under the call letters KISF - branded as "Kiss-FM". In 1999 Hispanic Broadcasting Corporation (which eventually became Univision Radio) acquired the frequency transforming 103.5 into the first Spanish FM radio station serving the Las Vegas Hispanic community.

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