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KLAT
Klatlam.png
City of license Houston, Texas
Broadcast area Greater Houston
Branding La Tremenda 1010 AM
Frequency 1010 kHz
First air date July 31, 1961
Format Spanish language News/Talk
Power 5,000 Watts (day)
3,600 Watts (night)
Class B
Callsign meaning Latin or
La Tremenda
Former callsigns KODA (1961-1979)
Owner Univision
(Tichenor License Corporation)
Sister stations KLTN, KOVE, KPTI, KPTY, KQBU, KRTX
Also part of the Univision Cluster: TV Stations KFTH and KXLN
Website La Tremenda 1010 AM Site

KLAT (1010 AM), branded as "La Tremenda 1010"), is a Spanish language news-talk radio station in the Houston, Texas, metropolitan area. It is currently owned by Univision. The station's name, La Tremenda 1010 (which translates literally to "The Tremendous 1010") was a slogan invented by the station's founder Marcos Rodriguez, Sr. The station also serves as the Spanish radio flagship of the Houston Astros and the Houston Texans.

History

KODA signed on July 31, 1961 by Paul Taft of the Taft Broadcasting Company [1] (no relation to Taft Broadcasting of Cincinnati, Ohio) in order to reach a mainstream audience who, at the time, mostly had AM-only radios. They had been on FM radio since 1958 when the former KPRC-FM, then KODA-FM (now KODA), was acquired. Both stations had a beautiful music format (competing with KXYZ) and brought back ABC Radio network programs to Houston. Several years before, KXYZ dropped their ABC Radio affiliation and could be heard on KWBA Baytown, Texas until KODA's signon. KODA was a daytimer; they could operate their medium wave station only in the daytime (currently called "Class D") while the FM simulcasted the AM station during the day and provided continued programming when the AM station had to shutoff at sunset. In 1978, Group W Westinghouse Broadcasting purchased the stations and quickly re-sold the AM station. The station eventually obtained authorization for 24 hour operation ("Class B" status) and the call letters were changed to the current call sign in 1979.

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