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KLIF (AM): Wikis


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City of license Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding 570 KLIF
Slogan "Stimulating Talk"
Frequency 570 kHz
First air date June 21, 1922 (as KGKO)
Format News/Talk
Power 5,000 watts (day)
watts (night)
Class B
Callsign meaning OaK CLIFf
Former callsigns KGKO (1935-1938)
WFAA/WBAP (1938-1970)
WFAA (1970-1983)
KRQX (1983-1987)
KLDD (1987-1990)
KKWM (1990)
Affiliations Fox News Radio
Owner Cumulus Media
Sister stations KKLF, KLIF-FM, KPLX, KTCK/KTDK
Webcast Listen Live

KLIF (570 AM) is a commercial radio station licensed to serve Dallas, Texas, USA. The station is owned by Cumulus Media. KLIF broadcasts a conservative-leaning news/talk radio format to the Dallas-Fort Worth Metroplex.[1]


Call sign history

The call letters KLIF achieved recognition in radio broadcasting through the efforts of Gordon McLendon. The station which formerly broadcast music and talk on 1190 AM, was Dallas' and one of the nation's biggest Top 40 radio stations. It virtually defined 1950s and 1960s Top 40 radio. Playing Top 40 music during the 1950s and 1960s, it achieved an over 50 share, an unparalleled ratings success.

The station saw success in music and talk radio broadcasting. In 1954 1190 KLIF switched from a more varied music programming approach to one that focused on hit music with periodic news. McLendon collected the names of local leaders in business and government working them into news on the station. McLendon said there were only two things that radio could compete with television on "music and news".[2] When FM radio took over Top 40 music during the late 1970s, the station lost its dominance in Top 40 music and later switched to talk radio. The KLIF call letters and format were moved to 570 AM in 1990. The frequency KLIF formerly occupied now hosts competitor news station KFXR.

Station history

KGKO of Wichita Falls moved to Fort Worth after being purchased by Amon Carter. WFAA and WBAP had a shared time agreement that lasted until May 1, 1970 when WFAA operated on 570 alone and WBAP moved to 820. This arrangement allowed both stations to program full-time music formats; WBAP launched a highly-successful country music format which eventually changed to the news/talk format the station now programs, while WFAA moved to an adult-oriented Top 40 format to compete with KLIF and KNUS-FM. WFAA music radio lasted until the mid 1970's when the station began a talk radio format that lasted until 1983 when the station went stereo with classic rock music and the call letters KRQX. The station changed its call letters to KLDD in 1987 and had a 1950s and 1960s oldies music format.

On February 5, 1990, Susquehanna Radio Corporation purchased KLDD 570 kHz from Anchor Media Ltd. [3]. That purchase became final on November 29, 1990. Beginning at 5 AM that morning, KLIF simulcast on both frequencies for one week, and then began broadcasting on 570 kHz permanently[4]. Susquehanna Radio Corporation, a division of kitchenware maker Susquehanna Pfaltzgraff, was sold to Cumulus Broadcasting in 2005.

Despite different owners, KLIF and KDFW-TV maintain a strong partnership. (as KDFW is the local Fox O&O affiliate).

Talk radio success

An event which foreshadowed KLIF's future success in the news/talk format was the John F. Kennedy assassination on November 22, 1963. KLIF News was always quick to report news bulletins when they came in, and this resulted in the station being one of the first media outlets on the air with reports of the shooting.[5]

KLIF 1190 AM changed to talk radio during the early 1980s and became one the market's leading talk radio stations before other competitors soon emerged. KRLD, its primary competitor during the mid and late 1980s, was mostly all-news.

KLIF had its "classic" lineup of hosts. Kevin McCarthy, a more centrist host, held the midday spot with interesting interviews and converstational radio. David Gold (talk radio host) had the late afernoon shift with his brand of conservatism. Gold may well have been Dallas' first major conservative host. The station's morning show featured Norm Hitzges on sports. Hitzges virtually defined AM sports talk. Up until then, sports talk had primarily aired in afternoons and evenings in most U.S. cities. That lineup made the station one of the most respected Dallas-Fort Worth talk radio station. Community leaders and politicians listened regularly, according to a Dallas magazine report.

It was during this time when KLIF achieved its highest ratings ever as a news-talk station, the only time it ever cracked the Top 10 after its Top 40 hey day.

Competition in the form of all-sports radio began to hurt KLIF's ratings. Also, during the late 1990s, KLIF's station owners stumbled by removing its popular hosts. The respected Gold was let go and the respected McCarthy was dismissed in favor of more confrontational shows. This change in the lineup caused listeners who had tuned into Gold and McCarthy for years to depart, and as a result, the station's ratings plummeted, barely garnering a 1.0 share.

Former hosts

David Gold, Kevin McCarthy, Kevin Stovall, Greg Knapp, Norm Hitzges, Darrell Ankarlo.


  1. ^ "Station Information Profile". Arbitron. Retrieved September 8, 2009.  
  2. ^ Fisher, Marc. Something in the Air. Random House. p. 24. ISBN 978-0-375-50907-0.  
  3. ^ Baldwin, Pat. "KLIF-AM parent buys KLDD's frequency". Dallas Morning News, February 6, 1990.
  4. ^ Staff and wire reports. "BRIEFING". Dallas Morning News, November 29, 1990.
  5. ^

External links



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