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KLQV
KLQV.jpg
City of license San Diego, California
Broadcast area San Diego, California
Branding "Recuerdo 102.9"
Frequency 102.9 (MHz)
Format Spanish Oldies
ERP 32,000 watts
HAAT 188 meters
Class B
Facility ID 51164
Callsign meaning unknown
Former callsigns KCDE, KJQY, KKBH, KCLX, KSDO-FM, KSWV, KSDO-FM
Owner Univision Communications
Webcast Listen Live
Website Recuerdo 102.9 FM

KLQV or Recuerdo 102.9 is a Spanish oldies radio station. Their antenna is located on top of Mount Soledad in La Jolla. They are owned by Univision along with KLNV. Formerly, they were known as VIVA 102.9, but because XHOCL became Spanish oldies, KLQV decided to convert to Spanish oldies. KLQV's switch to Spanish oldies has paid off. Their Fall 2005 ratings, according to Arbitron, had an overall rating of 1.0. In early 2006, after the switch to Spanish oldies, the ratings soared to 3.4, making it the #1 rated Spanish language radio station in the San Diego-Tijuana radio market.

Prior to becoming a Spanish broadcaster, the station went through many incarnations, including KSDO (Top 40 format as "KS103") in the mid-1980s, KSWV (Smooth Jazz format as "The Wave") from 1987-1989, KCLX (classic rock format) from 1989-1994, KKBH (70's format and Adult Contemporary as "The Beach", and Adult Contemporary as "Mix 102.9") and KJQY (whose Adult Contemporary programming moved to 94.1 "K JOY" in 1998).

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