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City of license Goleta, California
Broadcast area Santa Barbara, California
Branding Magic 106.3
Slogan "The Sound of Santa Barbara"
Frequency 106.3 (MHz)
First air date 1982
Format Smooth Jazz
ERP 940 watts
HAAT 252 meters
Class A
Facility ID 10329
Callsign meaning K MaGic(Q)
Former callsigns KKSB (1998-2005)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KRUZ, KVYB
Webcast Listen Live
Website Magic 106.3

KMGQ (106.3 FM, "Magic 106.3") is a commercial radio station in Goleta, California, broadcasting to the Santa Barbara, California, area. KMGQ airs a Smooth Jazz music format.


The station began broadcasting in 1982, with the KMGQ call letters. By 1998, the station switched to a country format, branded "Country 106.3", and changed the call sign to KKSB. In 2001, the station switched to a CHR format to compete with KIST-FM. However, it failed, and the station went to air an Oldies format. In March 2005, Cumulus decided to dispose the oldies format, and moved the Smooth Jazz format from KRUZ 97.5 to KKSB. As a result, the station reverted back to its old call letters.

External links



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