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KMVQ-FM
Movin-logos04-225c397110.png
City of license San Francisco, California
Broadcast area San Francisco/Oakland, California
Branding MOViN 99-7
Slogan All The Hits
Frequency 99.7 MHz (also on HD Radio)
99.7 HD-2: Pulse Radio (Dance)
First air date 1978
Format Top 40 (CHR)
ERP 40,000 watts
HAAT 396 meters
Class B
Facility ID 1084
Callsign meaning K Movin Q
Former callsigns KFRC-FM (1991-2007)
KXXX (1988-1991)
KYUU (1978-1988)
KNAI (?-?)
KNBR-FM (?-?)
Owner CBS Radio
(CBS Radio Stations, Inc.)
Sister stations KCBS, KFRC, KFRC-FM, KITS, KLLC
also part of CBS Corp. cluster: KPIX-TV and KBCW-TV
Webcast Listen Live
Website www.movin997.com

KMVQ-FM (99.7 FM, "Movin' 99-7") is a broadcast radio station in San Francisco, California in the United States. The station, known as "Movin' 99-7" , broadcasts a Top 40 (CHR) format.

Contents

History

The 99.7 FM was originally owned by NBC, with sister station KNBR. At various times, they aired an all-news format as KNAI and a middle of the road format as KNBR-FM.

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KYUU

In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.

Over time, the station migrated to more of a contemporary hit radio format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.

KXXX/X-100

In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October, 1988, decided to relaunch the station with a straight-forward CHR approach as X-100 and the KXXX call letters. [1][2]

X-100 fared poorly compared to the legacy of KYUU, which led Emmis to sell the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU general manager John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies as KFRC-FM in March, 1991. The station simulcasted its new sister station 610 AM.

Oldies KFRC

This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.

Sale of KFRC AM

In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio), traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.

Adding 80s music

On September 5, 2005, KFRC relaunched their oldies format, this time focusing on '70s & '80s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."

MOViN 99.7 KFRC

Logo for MOViN 99.7, 2006-2007

At 10:03 a.m. on Friday, September 22, 2006, after playing "American Pie" by Don McLean, KFRC switched to a Rhythmic AC format, relaunching this time as "The New MOViN' 99.7" (with KFRC calls) with Gonna Make You Sweat by C+C Music Factory as the first song. The "MOViN'" brand had previously been picked up by KQMV/Seattle, KMVN/Los Angeles, KYMV/Salt Lake City, KMVK/Dallas and WMVN/St. Louis. On November 14, 2008, the station flipped to a Top 40 (CHR) format.

Logo for MOViN 99.7, 2007-2010

The format switch was met with sharp criticism from long time listeners of the KFRC Oldies format because it was the last remaining oldies station in the region.

Callsign change

On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM talk format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ. KFRC 106.9 is now a news station, a simulcast of KCBS-AM 740.

Programming

MOViN 99.7 has attracted a younger audience between the ages of 13–35 years old. It also plays some of the music that former CHR/Pop station KZQZ (now KBWF, a country station) used to play. It also has compettion with KMEL 106.1 (a urban hip-hop & R&B station) KWIN 97.7 (Stockton) (a urban hip-hop & R&B station)& KYLD 94.9 (a rhythmic top 40 station). On November 14, 2008 KMVQ was added to the BDS Top 40/CHR reporting panel. The station has moved away from the typical Rhythmic AC format and now is primarily top 40 with occasional 1990s and early 2000s songs added, becoming the first top 40 station for San Francisco in six years since KZQZ flipped to country music in 2002. Later, the name was switched from Movin 99.7 to MOViN 99-7, eliminating the 'point' in the frequency. As a result, this move pursued Clear Channel urban AC station KISQ to acquire the rhythmic AC format from KMVQ, and musically be similar to CBS Radio's other newly-launched top 40 stations in Pittsburgh (WBZW-FM, now all-sports as KDKA-FM), Houston (KKHH), Los Angeles (KAMP-FM), New York City (WXRK) and Detroit (WVMV).

With KMVQ now a top 40 station, RadioStationWorld.com still lists the station as a rhythmic AC.

KMVQ plays mixshows at 6:30am, and 5pm and on weekdays and Nighttime on Friday and Saturday Nights.

Most recently, KMVQ changed its logo to match the Amp Radio stations in Los Angeles & Detroit, as well as the Now FM station in New York City. Only the Houston station never changed to CBS's "Amp Radio" logo style branding.

Baltazar & Maria Morning Show

On July 7, 2006, KRBE morning radio show personalities Atom Smasher and Maria Todd were let go immediately following the Friday show. Cumulus Media cited they were taking the morning show (as well as the station) in a new direction and needed a show that widely appealed to the entire Houston market and a team that knew the city and its people. Maria Todd moved to do the morning show with Baltazar, 5-9:30am, at KMVQ. The show was produced by Marcus "Chunk" Bonfiglio, Chunk has been with CBS Radio from the start of KIFR 106.9 Free FM where he was a producer and part of the on-air staff.

Fernando & Greg in the Morning

On November 12, 2009, KMVQ added Fernando_and_Greg_in_the_Morning as the station's new morning show. The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on KNGY-FM/Energy 92.7 in San Francisco.

Going all Old School

On Friday August 29, 2008 at 3:02PM KMVQ started to play all 80s and 90s Old School Hip-Hop starting with "The Rhythm Of The Night" by Corona for the Labor Day Weekend until Tuesday September 2, 2008 at 12:02am when the last all old school weekend song: When I Think Of You By Janet Jackson ended. KMVQ played Bleeding Love by Leona Lewis as the first song after the all old school weekend.

Jingles

On June 24, 2008, KMVQ discontinued the Brad and Tasia "Movin 99.7 San Francisco!" jingles and replaced them with ones similar to Sacramento's KSFM (also owned by CBS).

Pulse Radio

On October 8, 2009, KMVQ launched a HD2 channel featuring a Dance format, billing themselves as "Pulse Radio." The move came about after KNGY dropped their Dance format for Top 40/CHR in September 2009.

References

External links


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