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City of license Sacramento, California
Branding New Country 105.1
Slogan "Sacramento's #1 Country"
Frequency 105.1 MHz (also on HD Radio)
First air date 1960
Format KNCI: Country
KNCI-HD2: Future Country
ERP 50,000 watts
HAAT 152 meters
Class B
Callsign meaning Nationwide Communications, division of National Insurance
inadvertly: New Country I(1)05
Owner CBS Radio
Sister stations KHTK, KSFM, KYMX, KZZO
part of CBS Corp. cluster with KOVR and KMAX-TV
Webcast Listen Live

KNCI (105.1 FM, "New Country 105.1") is a commercial radio station in Sacramento, California. The station airs a country music format.

The last three letters of the call sign - "NCI" - comes from Nationwide Communications, a division of Nationwide Insurance that once owned the station. The company has since quit the radio business and the station is now owned by CBS Radio.


Station history

The station's origin was 'elevator music' and the call letters were KEWT. It was automated using the Cart-O-Matic system, popular in the late 1970s. The then rival KAER 92.5 Country Music station was the only FM station competing with the AM giant KRAK featuring DJs Joey Mitchell, Racin' Rick Stewart and Big Jim Hall. Management decided to give KAER a challenge and try the Country Market with KEWT, changing the call letters to KSKK. It was a huge success. After a short while, KAER dumped the country format and started playing Adult Contemporary, which turned out to be a successful venture for them. Later, KSKK would become KRAK-FM and finally KNCI. The Spring of 2008 saw the 6th installment of The World's Largest Free Bingo Game. This time around, the numbers were being called by Assistant Promotions Director Nate Samelson, affectionately known on-air as Natomas Nate. After a year long hiatus, KNCI brought back The World's Largest Bingo Game for the spring of 2009, and once again, the numbers were being called by Natomas Nate. However, this time he had help from his friend, Modesto Matt!


KNCI's HD2 subcarrier offers a format that features new tracks from new and established Country music artists, billed as "Future Country"[1].


External links



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