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KOHL
City of license Fremont, California
Broadcast area San Jose/ San Francisco
Branding 89.3 KOHL
Slogan "Music Attitude"
Frequency 89.3 MHz
First air date 1972 10 Watts
Format CHR
Power 145 Watts
Class A
Transmitter coordinates 37°32′14″N 121°54′14″W / 37.53722°N 121.90389°W / 37.53722; -121.90389
Callsign meaning OHLone College
Owner Ohlone Community College District
(Ohlone Community College District)
Webcast http://powerlink.powerstream.net/003/02419/live2.asx
Website http://www.KOHLradio.com

KOHL (89.3 FM) is a radio station broadcasting a Contemporary Hit Radio format.

Licensed to Fremont, California, USA. The station is currently owned by the Ohlone Community College District and is the primary instructional facility for the Ohlone College Radio Broadcast program.

KOHL Production studio

Contents

History

1972 - 1984: 89.3 KOHL signed on in 1972 as a 10 watt FM station. A residential house located on the Ohlone College Fremont

campus served as home to both the studios and transmitter. The KOHL logo reflected this. The logo consisted of

KOHL in bold lettering at the top, a house in the middle, and Ohlone College written at the bottom. Adjacent to

the back of the house was an antenna. This is very similar to how things really were at the facility. The

transmitter sat in the fireplace of the house. A line of coaxial cable took the signal from the transmitter up

through the chimney and then over to the tower. In 1981 KOHL adopted a CHR format shedding its previous free form

typical college radio sound.

1984-1992: In 1984 KOHL was granted an increase in power by the FCC moving the station up to 100 watts ERP. The transmitter

remained in building 29, while the studios were moved into building 4 on the Ohlone College Campus. In 1992 KOHL

was once again granted an increase in power bringing the station to 145 watts ERP. The transmitter was moved from

building 29 to Mission Ridge. The move in power and location gave KOHL a much farther-reaching signal that could

be heard from as far north as Oakland to San Jose in the south bay. This configuration remains today.

1992-THE PRESENT: In October 1995 the Gary Soren Smith Center for the Fine and Performing Arts was officially opened at the Ohlone

College Fremont Campus. The Smith Center consists of two theater venues, a dance studio, an amphitheater, and a

broadcasting complex. The second floor of the broadcasting complex was specifically designed for KOHL (the first

floor houses Ohlone College’s TV station ONTV). The facility consists of four studios, support offices, an

engineering center and a classroom. In addition to moving into brand new custom studios, KOHL also made the move

to RCS Master Control digital radio platform, which ultimately became an industry standard. KOHL was one of the

earliest west coast broadcast facilities to make the transition and was often used by the RCS company as a showcase

for the product. In 2005 KOHL converted from the DOS based RCS Master Control system to the Windows XP version.

BRANDING AND IMAGING: In 1999 the branding and imaging of KOHL received an overhaul to better adapt the station for the modern radio

industry. The old slogan of “The Bay Area’s Best Music,” was retired and replaced with “Music. Attitude.” The

imaging between songs took on a more aggressive sound often using agro rock or industrial music underneath. The

station voice became heavily processed and more drops from television and movies worked into the production. The

logo was changed as well, moving from a two-color handwriting type font to a larger bold faced off set stacked

three color (red, white, and black) logo with 89.3 on the top and KOHL on the bottom.

KOHL as an educational broadcasting program

KOHL as a whole is the primary working lab of the Radio Broadcasting Program at Ohlone College in Fremont,

California providing real world hands on experience to the students. The program is a career-oriented, operations

intensive curriculum featuring the latest technology. Lecture and lab situations (both on air and off) combine to

provide students with the background and skills required to meet the needs of the radio communications industry.

The program features both analog and digital studio systems, including digital multitrack production techniques.

The curriculum is presented by industry professionals and is designed to focus on the business of radio

broadcasting. The station's format is high energy contemporary hit radio which challenges students to refine

commercial broadcast techniques in a professional environment. Courses can be found under "Broadcasting (BRDC)" in

the Ohlone College Catalog and Class Schedule. Ohlone offers an Associate in Arts degree in Broadcasting. Also

available are Fast Track Certificates in Radio Broadcasting Studio Operations, Air Talent, Program Management, and

Digital Production.

Promotions

Every year KOHL broadcasts from the Fremont Festival of the Arts both days of the festival.

"KOHL's Ultimate Prom," gives listeners everything they need for prom and usually includes a dress, hair and

makeup, tux rental, dinner, and flowers.

KOHL airs a weekly countdown show Saturday nights called the KOHL Top 10 @ 10. Listeners can win prizes by

reciting the entire Top 10 list after it has been revealed on air.

KOHL often gives away concert tickets and DVD's.

PAST PROMOTIONS: Simpsons Season 9 Slots: Listeners had to identify three Simpsons characters to win a Simpsons Season 9 boxset.

Simon Said: Listeners had to guess what Simon Cowel had said about American Idol finalists to win tickets to see

the American Idol Live tour.

Chick or Treat: Listeners either won tickets to see a female performer (the chick) or food at local restaurants (the

treat). The concert tickets were for Kelly Clarkson and Gwen Stefani.

The Singing Bee-Yonce: Listeners had to complete Beyonce lyrics to win tickets to see Beyonce.

Matchbox 20 Matchups: Listeners had to predict the winner of a matchup to win tickets to see Matchbox Twenty.

Matchups included "a shark with lasers vs. a monkey driving a pickup truck," "Arnold Schwarzenegger vs. a Puppy,"

and "Chuck Norris vs Godzilla with a chainsaw."

External links









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