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KOKO-FM 94.3 Logo.jpg
Broadcast area Kerman / Fresno, California
Branding KOKO 94
Slogan "Hit Radio 94"
Frequency 94.3 (MHz)
First air date 1980s (As KTAA)
Format Rhythmic Oldies
ERP 6,000 watts
HAAT 100 meters
Class A
Callsign meaning K iller O ldies (x2)
Owner Big Broadcasting Inc.

KOKO-FM is a Rhythmic Oldies radio station broadcasting from Kerman, California for the Fresno area with studio and office located in Los Angeles, California. KOKO 94 is the home for the Art Laboe Connection, and The Art Laboe Sunday Night Special. Laboe, by the way, is the station's owner.


KOKO originally signed on the air as a country station known as "KTAA" during the early 1980s. In the early 90s the format changed to an all hip hop station known as "Jammin 94". It didn't last long, eventually flipping the format again, this time to a Regional Mexican Station known as "La Fiesta" (The Party). But in 1997, Victor Brown bought the station and it flipped to a hip hop and R&B station known as "94.3 The Party". Laboe bought the station in 1998 and dabbled with quite a few different formats to keep up with ratings, which were hard to come by in a tough Fresno market, but finally found its current format which is now "Hit Radio 94.3" which plays a mix of Art Laboe's trademark "Killer Oldies", to a mix of adult contemporary music.

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