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Springfield, Missouri
Branding KOLR 10 (general)
KOLR 10 News (newscasts)
Slogan Coverage You
Can Count On
Channel Digital: 10 (VHF)
Subchannels 10.1 CBS
Owner Mission Broadcasting
(operated through LMA by
Nexstar Broadcasting Group)
First air date March 14, 1953
Callsign meaning KOLoR (pronounced "color" as in color television)
Sister station(s) KSFX-TV
Former callsigns KTTS-TV (1953-1970)
KOLR-TV (1970-1985)
Former channels Analog:
10 (VHF, 1953-2009)
52 (UHF)
Former affiliations DuMont (1953-1955)
ABC (1953-1967)
both secondary
Effective power 26 kW
Height 631 m
Facility ID 28496
Antenna coordinates 37°13′8″N 92°56′56″W / 37.21889°N 92.94889°W / 37.21889; -92.94889

KOLR is the CBS-affiliated television station for the Ozark Plateau area of Southwestern Missouri that is licensed to Springfield. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter on Switchgrass Road north of Fordland. Owned by Mission Broadcasting, the station is operated through a local marketing agreement (a.k.a. LMA) by the Nexstar Broadcasting Group as sister to Fox affiliate KSFX-TV. The two share studios on East Division Street in Springfield. Syndicated programming on KOLR includes: Entertainment Tonight, Judge Judy, The Bonnie Hunt Show, and Family Feud. At 2,000 feet (609.6 metres) high, their transmitting tower is the second tallest in the United States only 19.2 meters lower than the highest.



The station signed on-the-air on February 14, 1953 as KTTS-TV and was sister station to KTTS radio. Their studios were in the Springfield Chamber of Commerce building on the southwest corner of Walnut and Jefferson Streets downtown. By the 1960s, they would change owners and call letters to KOLR-TV in 1970 to reflect its conversion to color as television shows and sets were moving away from black and white. They also shared a secondary ABC affiliation with KYTV until 1967 when KMTC signed-on. That station would later end up becoming their sister station, Fox affiliate KSFX. In 1985, KOLR dropped the -TV suffix. It was acquired by the Nexstar Broadcasting Group through its Mission Broadcasting subsidiary in 2003 when Nexstar acquired Quorum Broadcasting. The station's revamped website debuted in early-Spring 2007.


Digital television

It began full power, high definition broadcasting on January 19, 2007. The station originally aired its digital signal on UHF channel 52. As a result of this channel being on a band of UHF which would no longer be in use after the June 12, 2009 cutoff date for analog television broadcasting (channels 52 to 69), KOLR moved back to VHF channel 10 on April 16. Their analog NTSC transmitter had an effective radiated power of 316 kilowatts which was the highest allowed for a VHF Band III transmitter. Some viewers are having trouble picking up KOLR after the switch to digital. FM traps installed in between the antenna and AMP solved the problem for some viewers but not others. Some viewers continue to have trouble picking up the signal.

News operation

On April 28, 2009 the station launched an update to their graphics, music, logo, and news philosophy. KOLR has the longest-running evening anchor team in the Ozarks. During weather segments, the station uses live NOAA National Weather Service radar data from several regional sites. This is known on-air as "Live Digital Doppler".

Newscast titles

  • Your Esso Reporter (1953-1957)
  • KTTS-TV News (1957-1966)
  • 24 Hours (1966-1971)
  • KOLR 10 Eyewitness News (1971-1978)
  • NewsBeat 10 (1978-1992)
  • KOLR 10 NewsBeat (1992-2000)
  • KOLR 10 News (2000-present)

Station slogans

  • "KOLR-10 in Color" (early-1970s)
  • "Eyewitness News: Bringing it Home to You" (mid-1970s)
  • "NewsBeat 10: The Ozark's #1 News Team" (1978-1992)
  • "KOLR 10 Spirit" / "Ozarks Spirit" (1987-1988, local version of CBS ad campaign)
  • "Get Ready for KOLR 10" (1989-1991, local version of CBS ad campaign)
  • "Your Hometeam" (1989-1995)
  • "The Ozark's News and Information Source" (1998-2004)
  • "Coverage You Can Count On" (2004-2009)
  • "Count On The New KOLR 10" (2009-present)

News team


  • Rob Evans - weekday mornings
  • Sonya Kullmann - weekday mornings and 11 A.M.
  • Joy Robertson - weeknights at 5, 6, and 10
    • "Personal Portraits" segment producer
  • David Oliver - weeknights at 5, 6, and 10
    • "Oliver's Ozarks" segment producer
  • Jeremy Stevens - weeknights at 9 and reporter
  • Kate Stacy - weekends and reporter
  • Brian Richardson - weekends and reporter

KOLR 10 Weather Lab Meteorologists

  • Ted Keller (AMS Seal of Approval) - Chief seen weeknights
  • Tom Trtan - weekday mornings and 11 A.M.
  • Jill Gilardi - weekends and news reporter
    • fill-in and weekday morning garden reporter


  • Dan Lucy - Director seen weeknights at 6, occasionally at 9, and 10
  • Charlie Hannema - weeknights at 9 and weekends


  • Jessica Williams - weekday mornings
  • Kevin Schwaller
  • Emily Baucum
  • Jennifer Denman

Past personalities

  • Jack Elliot (was at microphone for first sign-on in 1953)
  • Captain Briney AKA Wayne Grisham (Children's show host - with monkey on his shoulder) [1]
  • Bob Barker
  • Ross Summers, anchor
  • Bob Graham, anchor/ reporter
  • Terry Moore, reporter
  • Mike Peters, anchor [2]
  • Tom Mast, Sports anchor
  • Tom Dye, weather
  • Scott Opfer, Sports anchor [3]
  • Carol Taylor - now Commissioner Carol Aiken of the Probate Court
  • David Taylor
  • Peter Bernard, reporter/ weather [4]
  • Toni Chritton, reporter [5]
  • Robin Marsh, reporter
  • Steve LaRocco, anchor
  • Jill Jensen, anchor
  • Sally Kernan, anchor
  • Stan Byrdy
  • Cheryl Matthews, reporter
  • Lisa Forgey, reporter
  • Wes Benter, reporter [6]
  • Bob Healy, anchor
  • Chris Herzog, reporter/ wknd anchor [7]
  • Sarah Stokes Herzog, reporter/ wknd anchor [8]
  • Paul Morrison, anchor
  • Theresa Petry, reporter/weekend anchor [9]
  • Rachel Aram, reporter
  • Melissa Moon, reporter/ wknd anchor [10]
  • Ken Knierim, Sports
  • Tally Hobbs, Sports [11]
  • Noel Zanchelli, wknd Sports anchor
  • Larry Figurski, Sports anchor
  • Tod Rubin, wknd Sports anchor
  • John Boruk, wknd Sports anchor
  • Ray Meyer, reporter/ anchor/ weather
  • Patti Suarez, anchor [12]
  • Mark Miller, Sports anchor [13]
  • Shane Devine, reporter
  • Laura Buchtel, meteorologist - now at WWL-TV New Orleans
  • Bruce Asbury, weather, reporter [14]
  • Kent Williams, meteorologist
  • Chris Grogan, anchor/reporter [15]
  • Angie Widenger, reporter [16]
  • Carlos Correa, reporter
  • Marybeth Brush, anchor/reporter [17]
  • Louis Bangert, Photographer
  • Dave (Jed) McGee, Photographer

External links


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