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KPDX
Pdxtv.jpg
Vancouver, Washington / Portland, Oregon
Branding PDX TV
Slogan Totally Entertaining TV
Channels Digital: 30 (UHF)
Virtual: 49 (PSIP)
Translators KUBN-LP 50 Bend
(for others see article)
Affiliations MyNetworkTV
Fox (alternate)
Owner Meredith Corporation
First air date October 9, 1983
Call letters’ meaning PDX = Portland's IATA airport code[1]
Sister station(s) KPTV
Former channel number(s) Analog:
49 (UHF, 1983-2009)
Digital:
48 (UHF, ????-2009)
Former affiliations Independent (1983-1988)
Fox (1988-2002)
UPN (2002-2006)
Transmitter Power 1000 kW
Height 513 m
Facility ID 35460
Transmitter Coordinates 45°31′19″N 122°44′53″W / 45.52194°N 122.74806°W / 45.52194; -122.74806
Website www.kpdx.com

KPDX is the MyNetworkTV-affiliate serving the Portland, Oregon metropolitan area. It broadcasts its digital signal on UHF channel 30. In addition, it is seen on channel 13 on most local cable systems.

The station is currently owned by Meredith Corporation, and is licensed to Vancouver, Washington. Its transmitter is located in Portland. It runs a general entertainment format with sitcoms, talk shows, reality shows, court shows, cartoons, movies, and first-run shows.

KPDX's signal is simulcast in Bend on KUBN-LP, channel 50, making the station available in about two-thirds of the state.

Contents

History

KPDX launched on October 9, 1983, as a general entertainment station, airing a number of cartoons, sitcoms, old movies, drama shows, and religious shows. It was originally licensed under the call letters KLRK, but the station changed to the present calls prior to launch.[2] The station was bought by First Media in the mid-1980s. Even though then-rival KPTV was easily the market's leading independent station, KPDX still received decent ratings.

KPDX gained the Fox Network affiliation on August 29, 1988, after KPTV disaffiliated from the network. The station began to add more talk and children's programs in the 1990s. For a while, KPDX ran a 10pm newscast produced by KOIN. The partnership with KOIN later ended, and in 2000, KPDX launched its own news operation, producing its own 10pm newscast. The station, along with WHNS in Greenville, South Carolina, was acquired by Meredith Corporation in 1997.

Meredith acquired KPTV in 2002 following a station swap with Fox Television Stations, Inc. in exchange for WOFL in Orlando, Florida (and its satellite WOGX in Ocala). This resulted in the first "duopoly" operation in the Portland TV market, and precipitated an affiliation switch on September 2 in which the market's Fox affiliation went to KPTV (the higher-rated station of the two), and the UPN affiliation went to KPDX. KPDX's news operation was merged into KPTV's newsroom (although KPTV's operation actually moved into KPDX's newer facility, located in Beaverton), and KPDX's existing 10pm newscast was cancelled. However, Fox's Saturday morning lineup remained on KPDX, where it continued to air under the title 4Kids TV until its shutdown on December 27, 2008.

On January 24, 2006, the UPN and WB networks announced they would merge into a new network, to be called The CW. The merger would take effect on-the-air in September 2006, and WB station KWBP (now KRCW-TV), owned by the Tribune Company, became the CW's Portland affiliate. One month later, Fox announced that it would form a new network, MyNetworkTV, and on March 9, 2006, it was announced that KPDX would switch affiliations to the new network.

KPDX dropped the UPN branding on April 1, 2006, by changing its name from UPN 49 to PDX 49, and adopted a new logo in the process. This change of branding had been planned before UPN's shutdown was announced, but the timing of the change was convenient for the upcoming affiliation switch. KPDX's move mirrored those implemented at future MyNetworkTV stations WDCA in Washington, D.C. (DCA 20) and KUTP in Phoenix (PHX 45), which began using the station's last three letters as station branding. KPDX is one of two MyNetworkTV affiliates not to adopt the network's "blue TV" logo and branding style (the other being KAUT), and keep its current scheme and branding. Since joining MyNetworkTV, KPDX has become responsible for carrying Fox network programs whenever KPTV cannot in the event of an emergency.

On September 8, 2008, KPDX began airing a weekday 8:00 PM newscast produced by KPTV. In turn, MyNetworkTV programming moved to 9-11 PM, making it one of five MyNetworkTV stations at the time not to air the network programming in its normal 8-10 PM timeslot. (KEVU-LP in Eugene, KRON-TV in San Francisco, KQCA in Sacramento (which has since moved MyNetworkTV programming back to its normal 8-10 timeslot), and KMYQ in Seattle were the others.) Concurrent with the schedule change and in anticipation of the station's 25th anniversary, KPDX's on-air brand was modified from 'PDX 49' to 'PDX TV'.

Digital television

After the analog television shutdown on June 12, 2009[3], KPDX moved its digital broadcasts to channel 30 [4] using PSIP to display KPDX's virtual channel as 49.

On June 12, 2009, at 9:00 a.m. (PDT), KPDX transferred its DTV signal from its temporary transmitter (on channel 48) to the channel 30 DTV transmitter that had just been vacated by its sister station, KPTV. At 9:30 a.m., KPDX turned off its analog transmitter.

Repeater stations

KPDX is rebroadcast on the following network of translator stations.

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Bend-area translators

Portland-area translators

When KPDX became a Fox affiliate in 1988, the station's signal was spotty in several areas around Portland. For KPDX to provide better signal coverage in these areas, several translator stations were activated.

The channel 14 and 18 translators signed on the air May 1, 1994. The channel 16 translator began in 1992 as an independent LPTV station, owned by Kenneth J. Seymour carrying programming from Main Street Television and The Opportunity Channel. Later in 1992 the station was acquired by KPDX, and became KPDX's translator. It was shut down in 1999 due to the loss of its transmitter site lease and duplication of signal by channel 14 in Camas. The license was returned to the FCC in 2002.

Previous logos

References

  1. ^ Nelson, Bob (June 2, 2009). "Call Letter Origins". 238. The Broadcast Archive. http://nelson.oldradio.com/origins.call-list.html. Retrieved June 21, 2009.  
  2. ^ Call Sign History - FCC's TV station database for KPDX
  3. ^ http://www.oregonlive.com/news/index.ssf/2009/02/portland_tv_stations_backtrack.html
  4. ^ CDBS Print

External links


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