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KRCD/KRCV
KRCD-FM.png
City of license KRCD: Inglewood
KRCV: West Covina
Broadcast area KRCD: Los Angeles
KRCV: Riverside-San Bernardino
Branding Recuerdo
Frequency KRCD: 103.9 (MHz)
KRCV: 98.3 (MHz)
First air date KRCD: 1959
KRCV: 1962
Format Spanish-language Oldies
ERP KRCD: 4,100 watts
KRCV: 6,000 watts
HAAT KRCD: 93 meters
KRCV: 91 meters
Class KRCD: A
KRCV: A
Callsign meaning KRCD: ReCuerDo (station name)
KRCV: ReCuerdo West CoVina
Owner Univision Radio
(sale pending)
Website Official Website

KRCD is a commercial radio station in Inglewood, California, broadcasting to the Los Angeles area on 103.9 FM.

KRCV is a commercial radio station in West Covina, California, broadcasting to the western sections of the Riverside-San Bernardino (Inland Empire) area on 98.3 FM.

KRCV & KRCD air a spanish-language oldies music format branded as "Recuerdo".

Contents

History

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103.9FM

The very first programming on this 103.9FM band was in 1961. In those days FM was in its infancy and most people did not have FM in their autos. When Al Williams's KTYM AM band was purchased the KTYM-FM band was thrown in free.

The Operations Manager was Charles (Chuck) Johnson and the Program Director was Lonnie Cook, they constituted the only paid staff. The station airtime was brokered with the exception of the shows hosted by these two. Both hailed from Kansas City where Johnson had been a celebrated DJ at KPRS.

The format was R&B, Doo Wop, and Blues and its programs included one hosted by Floyd Ray, the owner of the first all Black Los Angeles Record Distributor and former big band leader. An in studio picture of all of the DJ's can be found at http://www.classmates.com/photos/album/viewcommunityId=12163221&communityType=3&albumId=20966671 The operation endured for 3 years.

KACE FM

For the next three and a half decades 103.9, later with the new call letters KACE, played urban contemporary music. It became one of the premiere stations for African Americans in the Los Angeles area. The station was owned by former Green Bay Packers defensive end Willie Davis and his wife Ann. Some of the air personalities included Steve Woods, Lawrence Tanter, Pam Wells, Hamilton Cloud, E.Z. Wiggins, Karla with a K, Antoinette Russell, Mike Mann, and Rico Reed. News and Public Affairs personalities included Ron Dungee, Sam Putney, Mark Whitlock, Isidra Person-Lynn and Kevin A. Ross. Let's Talk, Speak Out, Sunday Morning Live and The People's Connection were popular community affairs talk shows.


It briefly experimented with a hip hop/R&B format in 1993 as V103.9, and would add an Inland Empire simulcast, KAEV. However, in October of that same year Davis' company, capitalizing on the political and social backlash against hip-hop music, announced an outright prohibition of the words "bitch," "ho," and "nigger" on air and shifted to an "Positive Urban" format. However, this lowered ratings significantly and Davis soon flipped KACE to urban oldies and flipped KAEV to modern rock as KCXX, thereby ending the simulcast. (Another local station, KPWR, also banned the words, but did not change the format.) KACE was sold to Cox Radio, then also the owner of KFI-AM and KOST-FM in about 1999.

98.3FM

This station was long known as KBOB-FM and had easy listening and adult contemporary formats for most of its run as a San Gabriel Valley-based station. In the mid-1990s, it picked up a unique rock en español format and became KRTO, "El Ritmo." Shortly after Cox bought KACE, it added to fill in some blank spots in KACE's signal.

Today, KBOB-FM is an active rock station in the Quad Cities of Iowa and Illinois.

Simulcast

In 1999, the stations added The Tom Joyner Morning Show but ratings remained low. In 2000, Cox traded KOST and KFI to AMFM (now part of Clear Channel Communications) for some stations in Atlanta. KACE/KRTO were sold to Hispanic Broadcasting Company (now owned by Univision Communications). Today, there is a station similar in format to Davis' old V103.9, in KRBV (V100).

External links



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