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KRCW-TV
Nw32tv logo nw32com.png
Salem / Portland, Oregon
Branding NW 32 TV
NewsChannel 8
Channels Digital: 33 (UHF)
Virtual: 32 (PSIP)
Translators (see article)
Affiliations The CW
Universal Sports (on DT2)
Owner Tribune Company
(Tribune Broadcast Holdings, Inc.)
First air date May 8, 1989
Call letters’ meaning Rose City CW
Former callsigns KUTF (1989-1992)
KEBN (1992-1995)
KWBP (1995-2006)
Former channel number(s) Analog:
32 (UHF, 1989-2009)
Former affiliations Independent (1989-1995)
The WB (1995-2006)
The Tube (on DT2) (2006-2007)
Transmitter Power 750 kW
Height 523.3 m
Facility ID 10192
Transmitter Coordinates 45°30′58″N 122°43′58″W / 45.51611°N 122.73278°W / 45.51611; -122.73278
Website NW32.com

KRCW-TV, digital channel 33, is a The CW-affiliated television station in Portland, Oregon that is licensed to Salem. Its digital signal is located in the Sylvan-Highlands section of the city. Owned by the Tribune Company, KRCW has studios on Southwest Arctic Drive in Beaverton. The station operates a low-powered repeater, KRCW-LP channel 5, that has a transmitter co-located with KRCW's digital signal.

Contents

Digital television

The station's digital signal is multiplexed.

Channel Name Programming Cable Channel
32.1 / 33.1 KRCW-DT main KRCW programming / The CW HD Comcast 703
Verizon 503
32.2 / 33.2 KRCW-DT2 Universal Sports Comcast 303
Verizon 463

Translators

KRCW is repeated on the following translator stations.

Call letters Channel City of license
K16GA 16 Hood River
K20ES 20 Pendleton
K24DX 24 Monument
K26FG 26 Wasco
K31GN 31 La Grande
K31HK 31 Longview, Washington
K50IK 50 Newport

Future Translators

Call letters Channel City of license
K16GI 16 Tillamook
K21GY 21 Nehalem
K35HE 35 The Dalles
K39HO 39 Astoria

History

The station launched on May 8, 1989 under the call sign KUTF which stood for "Keep Up The Faith", with its original transmitter located outside Molalla, Oregon. The programming was almost entirely religious. It was originally operated by Dove Broadcasting then sold to Eagle Broadcasting on July 17, 1991. On February 11, 1992, the call sign changed to KEBN for "Eagle Broadcasting Network". The previous KUTF callsign now resides on the TeleFutura affiliate in Logan, Utah. On April 26, 1992 it was announced KEBN was moving in a non-religious programming direction as "Oregon's New Eagle 32". On October 1, the station went off the air but returned on September 5, 1994 airing a number of infomercials, public domain movies, and brokered shows in an 8 hour day (it went 24-hour by Labor Day of that year). James R. McDonald owned the station via Channel 32, Inc. KEBN became a charter The WB affiliate on January 11, 1995 and changed its call letters to KWBP to reflect its new affiliation on October 2. By the Fall of that year, bartered syndicated programming (including cartoons and some older sitcoms and dramas) were added to the station's schedule. It also relayed the O. J. Simpson trial from future sister KTLA in Los Angeles. KWBP was soon able to purchase new-to-syndication programming adding other sitcoms and talk shows to its lineup starting in 1996. The station grew even further after being purchased by ACME Communications in 1997.

At that point, a low-power relay, KWBP-LP (originally on channel 4 but now on channel 5) was established in downtown Portland to address signal issues in that area. On December 30, 2002, ACME sold KWBP and KPLR-TV in St. Louis, Missouri to the Tribune Company for $270 million dollars ($70 million of which was declared as the purchase price for KWBP). KWBP's ratings increased following some key programming moves done by both ACME and Tribune. It was also helped in part by the decline of KPDX after its flip to UPN that Fall. On January 24, 2006, The WB and UPN announced they would merge. The newly combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. The merger would take effect on-air on September 18 and KWBP was announced as Portland's The CW affiliate. Former UPN station KPDX, owned by the Meredith Corporation, is now affiliated with MyNetworkTV. On September 16, KWBP changed its call letters to the current KRCW for The CW affiliation. Today, KRCW is the over-the-air television station for the Seattle Mariners in the Portland market. Unlike its The CW sister stations owned by Tribune, this station did not do away with its current logo and branding to de-emphasize the network. That changed on April 6, 2009 as KRCW is now rebranded as "Northwest 32 TV". Its website was also changed as well to NW32TV.com.

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KRCW-LP

In 1993, a small low-power station by the call letters K04OG was launched. It was licensed to Reedville, with a transmitter located on Cooper Mountain, and aired America One programming. Originally broadcasting on channel 4, then-KWBP-LP moved to channel 5 when Paxson Communications petitioned the FCC to move KPXG's digital signal from channel 20 to channel 4. On December 1, 1998, the call letters were changed to KENY-LP to reflect the founder of the station, Kenny J. Seymour. In 2000, KENY was bought by ACME Communications and became a repeater station for KWBP. The transmitter was moved to Sylvan-Highlands to provide better coverage to the downtown Portland area. The station changed its calls to KWBP-LP. In 2006, to coincide with its parent call letter change, the repeater became KRCW-LP.

Newscasts

KRCW's news open.

From 2003 until 2005, NBC affiliate KGW produced a nightly 10 o'clock newscast called Northwest NewsChannel 8 at 10 on PAX for the area's affiliate, KPXG, which is now with Ion Television. It moved over to KWBP on October 3, 2005. Renamed as Northwest NewsChannel 8 at 10 on Portland's WB, it was the first news of any kind on this station since its inception. The program title changed on September 18, 2006, when KRCW made the affiliation switch to The CW. On January 21, 2008, KGW became the first station in the Portland market to broadcast its newscasts in high definition. The KRCW broadcast was included in the upgrade. The 10 P.M. production originates from KGW's studios on Southwest Jefferson Street in downtown Portland and competes with the 10 o'clock broadcast that airs on Fox affiliate KPTV. KGW advertises the KRCW newscast as having the most important news of the day along with an updated weather forecast in the first ten minutes of the program. In turn, KPTV promotes its broadcast as having the first weather forecast at 10. The KGW news on KRCW is a similar operation to the Tribune-outsourced news that airs on sister-station WPHL-TV.

KGW NewsChannel 8 at 10 on NW 32 TV (10 to 10:30 P.M.)
Weeknights

  • Anchors
    • Joe Donlon
    • Laural Porter
  • Weather:
    • Matt Zaffino
  • Sports:
    • Adam Bjaranson

Weekends

  • Anchor:
    • Amy Troy
  • Weather:
    • Rod Hill
  • Sports:
    • Joe Becker

KRCW features additional news personnel from KGW-TV. See that article for a complete listing.

Logos

External links


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