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KREN-TV
Reno, Nevada
Branding Univision 27
Channels Digital: 26 (UHF)
Subchannels 27.1 Univision
27.2 The CW (via The CW Plus)
27.3 TeleFutura
Translators KREN-LP 29 Susanville CA
Owner Entravision Communications Corporation
(Entravision Holdings, LLC)
First air date October 8, 1986
Call letters’ meaning RENo
Former channel number(s) Analog:
27 (UHF, 1986-2009)
Former affiliations Univision (1980s-mid 1990s)
The WB (mid 1990s-1998)
The WB/Pax TV (1998-2000)
Pax TV (2000-2002)
The WB (2002-2006)
Transmitter Power 1000 kW
Height 896 m
Facility ID 51493
Transmitter Coordinates 39°18′47″N 119°52′59″W / 39.31306°N 119.88306°W / 39.31306; -119.88306
Website www.univisionreno.com
www.cwreno.com

KREN-TV is a full-service television station in Reno, Nevada, broadcasting locally in digital on UHF channel 26. It is an affiliate of Univision. It operates two digital subchannels: One is affiliated with The CW, with most of its programming coming from The CW Plus; a third subchannel is affiliated with TeleFutura. Founded March 1, 1982, the station is owned by Entravision Communications of Santa Monica, California. KREN-TV is rebroadcast in Susanville, California on KREN-LP, UHF channel 29.

For a few years in the early 2000s, KREN was the local PAX affiliate, while The WB was carried on a cable-only channel known by the fictitious call letters KWBV ("WB6"). In 2002, the WB affiliation was moved back to KREN. What is now ION Television currently has no affiliate in Reno.

KREN's sister station in Reno was KAZR-CA (now KRNS-CA), which was a TuVision Spanish language affiliate. Both stations were housed in a 8,500 sq ft (790 m2) glass-walled facility at the Meadowood Mall in south Reno until 2008 when Entravision bought the signals for KAZR and KREN. The remaining staff were laid off September 25, 2008.

Bankruptcy

On May 10, 2008, 13 of Pappas' stations, including KREN-TV and KAZR-CA, filed for Chapter 11 Bankruptcy protection. Pappas cited "the extremely difficult business climate for television stations across the country" in papers filed with the U.S. Bankruptcy Court in Wilmington, Delaware. The company reported in court filings that it has more than $536 million in debt and $460 million in assets. Problems that led to bankruptcy included poor performance of The CW network, its now-former involvement with Azteca America, and preparations for the 2009 analog shutdown. [1]

On September 17, 2008 bankruptcy trustee E. Roger Williams put KREN under contract to Entravision Communications for $4 million, which doubled as a minimum bid for the station as it went up for auction in late October. [2] Since that time, there were no suitable bids for either KREN or KAZR-CA, and Entravision officially assumed ownership on April 1, 2009. On that day Entravision moved Univision programming from KNVV-LP to KREN's main channel while it moved The CW to its secondary subchannel (which is also simulcast on what was then KAZR-CA, now KRNS-CA), thus displacing that subchannel's and station's former TuVision affiliation. Around August 2009 KREN added a third digital subchannel which carries programming from Univision's sister network, TeleFutura. The current programming on KNVV-LP is unknown.

During Pappas' ownership, KREN's main digital signal was broadcast in 1080i HDTV with a 16:9 aspect ratio. However, when Entravision took over the primary KREN digital signal reverted to 480i SDTV with a 4:3 aspect ratio as all programs which currently air on Univision are still produced entirely in that format (and many such programs are produced in studios which still use analog video equipment rather than digital video equipment). However, with Univision transitioning to HD programming in 2010, it remains unknown if and when KREN's main channel will be upgraded back to 1080i transmissions.

News operation

On December 27, 2006 KREN launched a one hour newscast at 10 p.m., the first HD newscast on a CW station, as well as Reno's only primetime local newscast. The station adopted the "Videojournalist" model of news gathering whereby the reporter is also the photographer and editor. On June 1, 2007 KREN severed its ties with local ABC affiliate KOLO-TV, which originally produced a 10PM newscast for KREN.

Weekend 10 p.m. shows were launched in late 2007.

In January 2008, all KREN newscasts were scaled back to 30 minutes, instead of the previous 1 hour. Weekend KAZR Spanish language newscasts were canceled, but the weekday KAZR news shows remained an hour long.

On March 11, 2008, KREN and KAZR cancelled all newscasts, and dismissed the entire news staff. Pappas Telecasting cited low advertising revenue as the reason for the cancellation.

After Entravision took over in April 2009, a local Spanish-language newscast is expected to return to KREN in the near future now that Entravision made it a Univision affiliate.

As of October 2009, Univision Reno joined forces with Univision Las Vegas and both produce a 30 minutes newscast at 6pm and 11pm.

Anchor: Anya Arechiga

Reporter: Enrique Chiabra

External links

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