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KRLD-FM
KLLI.png
City of license Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding 105.3 The Fan
Slogan Your Sports Station
Frequency 105.3 MHz (also on HD Radio)
105.3 HD-2 - Sports and KRLD 1080 simulcast
105.3 HD-3 Fox Sports Radio
First air date January 1958
Format Sports
ERP 97,000 watts
HAAT 574.2 meters
Class C
Facility ID 1087
Transmitter coordinates 32°35′02″N 96°57′48″W / 32.58389°N 96.96333°W / 32.58389; -96.96333
Callsign meaning Radio Laboratories of Dallas (former owner of AM sister station KRLD)
Former callsigns KSFM (1958-1960)
KPSD (1960-1962)
KMAP (1962-1968)
KXXK (1968-1971)
KOAX (1971-1985)
KQZY (1985-1990)
KRSR (1990-1992)
KRRM (1992)
KYNG (1992-2003)
KLLI (2003-2008)
Affiliations Fox Sports Radio
Texas Rangers (MLB)
Dallas Cowboys (NFL)
Owner CBS Radio
(CBS Radio Texas, Inc.)
Sister stations KJKK, KLUV, KMVK, KRLD, KVIL
also part of CBS Corp. cluster: TV stations KTVT and KTXA
Webcast Listen Live
Website www.1053thefan.com

KRLD-FM (105.3 FM, "105.3 The Fan") is a sports talk radio station serving the Dallas/Fort Worth, Texas, Metroplex. KRLD-FM is owned by CBS Radio. 105.3's HD-2 subchannel simulcasts KRLD 1080 and plays sports programming. 105.3 HD-3 plays Fox Sports Radio.

Contents

History

KSFM/KSPD/The Sound Of Success

105.3 FM went on the air in January 1958 with a classical format as KSFM. In 1960, the station went dark and then resurfaced with an automated Beautiful Music format as KPSD, only to go dark again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success," featuring classical music and later Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, who changed the call letters to KXXK and the format to MOR music.

Coax/Cozy 105.3/Young Country

KXXK became KOAX ("Coax") in 1971. Through the 1970s and into the early 1980s, Beautiful Music KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. By 1985, its ratings were down, and KOAX changed calls to KQZY ("Cozy 105.3") that year, evolving the format from Beautiful Music to Soft AC. KQZY changed format to Hot AC as "Star 105.3" in September 1989, taking the new calls KRSR the following summer featuring personalities Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Scott Carpenter (PD) and later added Stoobie Doak. Ratings remained low, and in January 1992 CBS Radio (Infinity at the time) launched the very first "Young Country" station on 105.3 with the station temporarily taking the calls KRRM before becoming KYNG in February. The format kept its talk element and combined it with younger sounding country music and created "Morning Shows" all day that highlighted listener calls, tons of requests and fun jock talk. It was all a part of owner Alliance's "Young Country" concept.

Live 105.3/Free FM

KYNG changed format from country music to a combination of Hot Talk and Active Rock music in March 2000. Three years later, in March 2003, the station took the new calls KLLI, the "Live 105.3" name and the slogan "The Alternative Talk Station". In late 2005 as part of the station's change in morning shows (due to Howard Stern leaving CBS Radio to go to Sirius Satellite Radio in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM Talk, "Free FM". In May 2007 (as part of CBS Radio's phasing out of the Free FM name and slogan) KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3."

105.3 The Fan

On December 8, 2008, KLLI switched to a sports talk format branded as "105.3 The Fan." This change was not a complete overhaul as some hosts, notably morning host Jagger and his morning crew, survived the shift while others, including Russ Martin, were not retained. On December 12, 2008, the call sign was changed to KRLD-FM to match sister station KRLD.

Airstaff

Current Lineup (as of September 28, 2009)

5:30am-10am The Jagger Show

10am-2pm Newy Scruggs and Richie Witt

2pm-6pm Barsky & Gregg

6pm-10pm Arnie Spanier

10pm-1am Tony Bruno

1am-5:30am JT The Brick

Sports

NASCAR

KRLD-FM is the flagship station for Texas Motor Speedway and carries NASCAR Sprint Cup Series racing.

Texas Rangers

Starting with the 2009 season, the station is the weekday home for Texas Rangers baseball games. As per the Feb 2009 press release, only weekday games will be on this station. Weekend games will remain on KRLD 1080 AM, where Texas Rangers games have been since 1995.

Dallas Cowboys

Also starting in 2009, KRLD-FM became the new flagship station for the Dallas Cowboys NFL team, resurrecting the long association the Cowboys had with KRLD-AM in the 1970s and 1980s. It features regular appearances by team owner Jerry Jones and coach Wade Phillips.[1]

References

  1. ^ The New Home Of The Dallas Cowboys - Official Press Release (accessed April 23, 2009)

External links








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